Overview
Infinity is a call tracking and conversation analytics platform used, by its own account, by marketers in more than 75 countries. ResponseTap, formerly a separate UK call tracking provider, is now part of Infinity, and its web addresses redirect to Infinity’s site.[12] Infinity sells four packages, each available as Core or as Core plus an AI suite: Starter from £349 per month (1,000 calls, 30 tracking numbers), Growth from £1,495 (5,000 calls, 250 numbers, up to ten locations or brands), Pro from £2,500 (10,000 calls, 1,000 numbers, Salesforce or HubSpot integration and a dedicated customer success manager) and a quote-based Enterprise package. Packages are 12-month agreements billed monthly, with call usage included in the fee.[11]
Infinity strengths and limitations
Strengths
- Calls included in the monthly fee
- Multi-brand and multi-location support
Limitations
- 12-month minimum agreement
- High entry price compared with US self-serve tools
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