Overview
Ruler Analytics is a marketing attribution platform based in Liverpool, United Kingdom, whose call tracking records calls from marketing activity and links them, together with other touchpoints, to sales and revenue data.[10] Unlike most call tracking vendors, it prices by website traffic. The Small plan, for up to 10,000 monthly visits, costs £299 or US$400 per month on monthly billing (£269 or US$360 on annual billing); Medium, for up to 50,000 visits, costs £499 or US$668; Large, for up to 100,000 visits, costs £999 or US$1,326; and Advanced, from 100,000 visits, is indicatively priced from £1,499 or US$2,000. Annual billing saves 10%.[10] The product suits organisations whose main goal is multi-touch revenue attribution, with calls as one input.
Ruler Analytics strengths and limitations
Strengths
- Connects calls to closed revenue
- Prices published in GBP, EUR and USD
Limitations
- Higher entry price than dedicated call tracking tools
- Pricing tied to website traffic volumes
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