WhatConverts

Call, form and chat lead tracking with agency plans

Overview

WhatConverts tracks phone calls, web forms and chats back to their marketing sources and is operated by a remote team.[9] Its single-account plans are Call Tracking at US$30 per month, Plus at US$60, Pro at US$100 and Elite at US$160, the last adding HIPAA-compliant call, form and chat tracking; each includes US$30 of free usage. Agencies can choose unlimited-account plans at US$500, US$800 or US$1,250 per month. Higher tiers add API access, Google Ads and Analytics integrations, automated lead qualification rules and scheduled reports, and every plan has a 14-day free trial.[9] Its focus on qualifying and valuing each lead, rather than only counting calls, appeals to agencies that report return on investment to clients.

WhatConverts strengths and limitations

Strengths

  • Lowest published entry price on this list
  • Tracks forms and chats as well as calls
  • HIPAA option

Limitations

  • HIPAA compliance only on the Elite plan
  • Agency plans are a large step up from single-account plans

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