Best CRM for Real Estate in 2026

Follow Up Boss (FUB) is a CRM built around speed-to-lead: it pulls inquiries from portals, websites and lead vendors into one inbox, routes them to agents and triggers calls, texts and action plans. On 1 November 2023 Zillow Group announced an agreement to acquire it for US$400 million in cash plus up to US$100 million in earn-outs. Zillow said FUB, co-founded by Dan Corkill and Tom Markov and then employing about 100 people, would remain an independent brand sold as a standalone product.

FUB publishes three plans. Grow costs US$69 per user per month (US$58 on yearly billing); Pro costs US$499 per month (US$416 yearly) including ten users, with extra users at US$49; Platform costs US$1,000 per month (US$833 yearly) including 30 users, with extra users at US$20. Calling is a US$39 per user per month add-on on Grow but unlimited calling and texting is included on Pro and Platform. Trials are offered without a contract.

FUB is not a website or lead-generation product, so agents pair it with an IDX site or lead source. Some brokerages also weigh Zillow's ownership when choosing where to store their client data.

BoldTrail is the platform of Inside Real Estate; the BoldTrail site says it combines the Inside Real Estate portfolio of solutions. Inside Real Estate announced that more than 400,000 users were on BoldTrail.

The front-office platform includes IDX websites, a lead engine, a smart CRM, marketing autopilot, transaction integration, business analytics and integrated AI. BoldTrail BackOffice, linked to Brokermint, handles agent billing, commissions, QuickBooks integration and accounting, and BoldTrail Recruit provides recruiting dashboards and agent reports. A marketplace sells add-ons such as PropertyBoost, Success Assurance and Leads360.

Pricing is not published; packages are configured with sales. BoldTrail is mainly bought by brokerages and franchise networks that want one system for agents, back office and recruiting, rather than by individual agents choosing their own CRM.

Lofty is a Phoenix-based real estate platform that combines IDX websites, lead generation, CRM, marketing automation and AI assistants. Its pages refer to an integration community of more than 70,000 real estate professionals. Asset URLs on the site use the chime.me domain, consistent with the product's earlier Chime branding, although the pages reviewed do not state the former name.

Lofty sells four packages, Agent, Team, Broker and Enterprise, all marked "Request Pricing"; the quote form asks for seat counts from one or two up to more than 1,000 and says price depends on package, seats, upgrades and lead-generation programmes.

Lofty competes directly with BoldTrail and CINC as an all-in-one system. Its advantage is a single vendor for website, leads and CRM; its disadvantages are opaque pricing and the cost of bundled lead-generation programmes.

BoomTown provides lead generation, IDX consumer websites, a predictive CRM and lead-management services. Its footer links to Inside Real Estate, the company that also operates BoldTrail. A distinguishing service is Success Assurance, in which lead concierges monitor a team's database and follow up with leads on its behalf.

BoomTown is sold in four packages, Launch, Core, Grow and Advance, which scale from entry level to an enterprise platform; prices are not shown and are available from sales. Features listed include the HomeSearch Now consumer site, a mobile app, coaching and an integration-partner programme.

The platform suits teams that want leads and the people to qualify them as well as software. Teams that generate their own leads may pay for capabilities they do not use.

CINC (Commissions Inc.) describes itself as an all-in-one real estate lead-generation and conversion CRM and says more than 50,000 agents use it. It combines buyer and seller lead generation, IDX websites, home-valuation pages, team lead routing, calling, texting and video, and AutoTracks drip campaigns.

Plans are grouped by team size: Solo for one user, Ramp for up to four, Pro for up to 49 and Select for 50 or more users and multi-location teams; prices are not published. Add-ons include CINC AI, which texts leads and alerts agents when a lead is ready to talk, and the PROLINC referral network.

CINC is best suited to teams that run paid lead generation at scale. Its pricing is opaque and the system is most valuable when its own lead-generation programmes are used.

Real Geeks markets itself as all-in-one growth software for real estate agents, combining IDX websites with a property-valuation tool, a CRM with a built-in dialer, email drips and SMS autoresponders, and marketing tools such as a Facebook ad tool, market reports and geo-farming postcards.

Its AI features include Geek AI, an automated lead-engagement assistant, and AI Connect, which lets agents use their preferred AI tool to build and manage their website. It also sells lead packages and Seller Signals, which flags buyer leads who already own a home. Prices were not shown on the pages retrieved for this review.

Real Geeks is aimed at agents and small teams who want a ready-made site and CRM without enterprise contracts. Larger brokerages typically need the back-office and recruiting tools offered by BoldTrail or Lone Wolf.

Wise Agent is a real estate CRM from Fountain Hills, Arizona, priced for individual agents. The CRM plan costs US$49 per month, or US$42 per month billed annually at US$499 a year, and includes up to five team members on a shared login. The CRM plus WiseSocial plan, which adds social-media content powered by Back at You Media, costs US$69 per month or US$59 per month annually; an Enterprise plan for teams of 15 or more agents is priced individually.

All plans are month-to-month without contracts, with a 14-day trial; extra team members or logins are US$20 per month. It suits agents who want a CRM separate from any lead-generation vendor.

It does not include IDX websites or paid lead generation, so agents need other tools for those.

Top Producer is a real estate CRM for agents and teams. Its website is copyrighted by Constellation1 Inc. and Emphasys Canada Holdings Inc., and a separate Canadian pricing page is offered.

The pricing page lists Pro at US$179 per user per month, Pro + Leads from US$479 per month depending on lead volume, Pro + Farming from US$599 per month depending on farm size, and Pro Teams at US$399 for five users, US$699 for ten and US$1,199 for 25. A second pricing section on the same page shows lower figures (Pro at US$98 per user and Pro Teams at US$299 for five), so buyers should confirm current prices with the vendor. Add-ons include a website at US$35 and FiveStreet lead response at US$25 per user per month.

Top Producer's farming tools, which identify likely sellers in a geographic area, distinguish it from pure follow-up CRMs. No free trial is mentioned.

Propertybase is a real estate CRM built natively on Salesforce and now sold as Propertybase by Lone Wolf, part of Lone Wolf Technologies. Pricing starts at US$89 per user per month with the Salesforce platform (Force.com) licence included.

Because it runs on Salesforce, Propertybase inherits Salesforce dashboards, Flow automation and Agentforce AI for lead scoring and deal predictions, while adding real estate objects: listings, automatic lead-to-listing matching, property alerts, a deal pipeline to commission payout, compliance checklists and Authentisign e-signatures. It supports multi-office and multi-territory brokerages.

Propertybase suits brokerages, developers and international agencies that want Salesforce's flexibility with real estate workflows. It requires more administration than agent-focused tools and can be costly at scale.

Brivity is all-in-one software for agents and teams, which it says is trusted by thousands of agents across North America. It combines a CRM with automated follow-up plans, IDX websites, Brivity Marketer for postcards, social posts, email and ads, CMAs and market reports, and transaction management with a client portal.

Additional capabilities include KWKLY text-lead capture (not on the Solo plan), mobile apps for agents and clients, digital open-house sign-in and the Gabbi AI assistant. Add-ons include lead campaigns, Brivity Opportunities data on expired, FSBO and pre-foreclosure listings, a phone system and Recruiter.ai.

Plans are organised for Solo, Small Team, Mid-Size Team and Large Team, but no prices are published; buyers contact sales. Brivity's breadth across CRM, marketing and transactions is its strength; opaque pricing is its main drawback.

IXACT Contact is an all-in-one real estate CRM owned by Elm Street Technology, LLC, according to its copyright notice. It is designed for agents whose business comes from past clients and referrals: a "Keep in Touch Coach" prompts calls and messages around birthdays and move-in anniversaries, and automated email marketing sends newsletters, drip campaigns and e-cards.

Other features include contact profiles with categorisation, task and appointment reminders synced with Google and Outlook, agent websites with lead capture, a Social Stream add-on for scheduled social content, team features and IXACT Recruiter, a recruiting CRM. It offers a free trial with no contract; the pricing page refused automated access during this review, so prices are not quoted.

IXACT Contact is less suited to teams that depend on paid online leads, where Follow Up Boss or CINC are more common.

Rechat is a real estate platform sold primarily to brokerages, which can adopt it whole or in parts. Its four products are Studio for marketing, People for CRM, Deals for transaction management and Lucy, an AI assistant. The company states that it partners directly with brokerages for purchasing, so individual agents usually receive it through their brokerage.

Rechat does not publish plan prices; it directs buyers to a demo or its sales line. Its strength is combining branded marketing, CRM and transaction compliance in one brokerage-controlled system, which suits firms that want consistent branding and data across agents.

Independent agents cannot normally buy it on their own, and the lack of published pricing limits comparison.