Follow Up Boss

Overview

Follow Up Boss (FUB) is a CRM built around speed-to-lead: it pulls inquiries from portals, websites and lead vendors into one inbox, routes them to agents and triggers calls, texts and action plans. On 1 November 2023 Zillow Group announced an agreement to acquire it for US$400 million in cash plus up to US$100 million in earn-outs.^[2] Zillow said FUB, co-founded by Dan Corkill and Tom Markov and then employing about 100 people, would remain an independent brand sold as a standalone product.^[2]

FUB publishes three plans. Grow costs US$69 per user per month (US$58 on yearly billing); Pro costs US$499 per month (US$416 yearly) including ten users, with extra users at US$49; Platform costs US$1,000 per month (US$833 yearly) including 30 users, with extra users at US$20.^[1] Calling is a US$39 per user per month add-on on Grow but unlimited calling and texting is included on Pro and Platform.^[1] Trials are offered without a contract.

FUB is not a website or lead-generation product, so agents pair it with an IDX site or lead source. Some brokerages also weigh Zillow’s ownership when choosing where to store their client data.

Follow Up Boss features

• Lead intake from portals and websites
• Automatic lead routing
• Action plans and smart lists
• Built-in calling and texting (Pro, Platform)
• Team reporting
• Zillow integration

Follow Up Boss pricing

Grow US$69/user/month (US$58 yearly); Pro US$499/month (US$416 yearly) incl. 10 users, extra US$49/US$41; Platform US$1,000/month (US$833 yearly) incl. 30 users, extra US$20/US$17. Calling add-on on Grow US$39/user/month. Taxes extra.

Follow Up Boss strengths and limitations

Appears in

• Best CRM for Real Estate in 2026 #1

Follow Up Boss alternatives and competitors

Alternatives to Follow Up Boss: companies ranked in the same lists.

• BoldTrail
• LLofty
• BBoomTown
• CINC
• RGReal Geeks
• Wise Agent
• TPTop Producer
• Propertybase
• Brivity
• IXACT Contact
• Rechat