Lofty

All-in-one agent and brokerage platform with AI assistants

Overview

Lofty is a Phoenix-based real estate platform that combines IDX websites, lead generation, CRM, marketing automation and AI assistants.[6] Its pages refer to an integration community of more than 70,000 real estate professionals.[6] Asset URLs on the site use the chime.me domain, consistent with the product’s earlier Chime branding, although the pages reviewed do not state the former name.[6]

Lofty sells four packages, Agent, Team, Broker and Enterprise, all marked “Request Pricing”; the quote form asks for seat counts from one or two up to more than 1,000 and says price depends on package, seats, upgrades and lead-generation programmes.[5]

Lofty competes directly with BoldTrail and CINC as an all-in-one system. Its advantage is a single vendor for website, leads and CRM; its disadvantages are opaque pricing and the cost of bundled lead-generation programmes.

Lofty features

  • IDX websites
  • Lead generation programmes
  • CRM with automation
  • AI assistants
  • Integration center
  • Brokerage packages

Lofty pricing

Agent, Team, Broker and Enterprise packages; all priced on request by seats and options.

Lofty strengths and limitations

Strengths

  • Single vendor for site, leads and CRM
  • Scales from agents to enterprise
  • AI features built in
  • Large integration community

Limitations

  • No published prices
  • Lead programmes add cost
  • Former branding can confuse searches
  • Less flexible for teams using other sites

Appears in

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