Propertybase

Salesforce-based real estate CRM from Lone Wolf

Overview

Propertybase is a real estate CRM built natively on Salesforce and now sold as Propertybase by Lone Wolf, part of Lone Wolf Technologies.[12] Pricing starts at US$89 per user per month with the Salesforce platform (Force.com) licence included.[12]

Because it runs on Salesforce, Propertybase inherits Salesforce dashboards, Flow automation and Agentforce AI for lead scoring and deal predictions, while adding real estate objects: listings, automatic lead-to-listing matching, property alerts, a deal pipeline to commission payout, compliance checklists and Authentisign e-signatures. It supports multi-office and multi-territory brokerages.[12]

Propertybase suits brokerages, developers and international agencies that want Salesforce’s flexibility with real estate workflows. It requires more administration than agent-focused tools and can be costly at scale.

Propertybase features

  • Built on Salesforce
  • Listing management and lead matching
  • Deal pipeline to commission
  • Agentforce AI scoring
  • Authentisign e-signatures
  • Multi-office support

Propertybase pricing

From US$89/user/month including the Force.com licence.

Propertybase strengths and limitations

Strengths

  • Salesforce flexibility and ecosystem
  • Strong listings and deal tracking
  • Multi-office and international
  • Published starting price

Limitations

  • Requires Salesforce administration skills
  • More complex than agent CRMs
  • Upper-tier prices unpublished
  • Less lead generation built in

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