Best ABM Platforms in 2026

6sense sells an account-intelligence platform built on B2B company and contact data, behavioural intent data and predictive models, and layers activation products on top. Its site groups the offering into Data & Intelligence, Agentic Activations and Enterprise Connectivity. The activation layer includes Revenue Marketing, which covers advertising, AI email agents, intelligent workflows and the RevvyAI assistant, and Sales Intelligence, which covers account prioritisation, a Chrome extension and data workflows.

6sense describes an intent network of more than one billion signals drawn from over 2 million B2B publishers covering more than 650 million pages, processed by a layer it calls Signalverse, and claims match rates 10–15% higher than competitors. The company offers an MCP server and REST APIs so that AI agents and other systems can use its data, and lists SOC 2 Type 2, ISO/IEC 27001 and ISO/IEC 42001 certifications.

6sense is generally bought by mid-market and enterprise B2B companies that want predictive buying-stage scoring across sales and marketing. Pricing is not published on its homepage, and its customer-result figures are the vendor's own case-study claims rather than independent measurements.

Demandbase was founded in 2006 by Chris Golec to give B2B marketers better intelligence and reports more than 1,000 customers and over 750 employees. It has grown partly through acquisitions: Spiderbook in 2016 for automated identification of likely buyers, Engagio in 2020, and InsideView and DemandMatrix in 2021 to add firmographic, technographic, intent, account-identification and contact data.

Its flagship product, Demandbase for Sales and Marketing, combines account identification, intent data, advertising, orchestration and measurement in one platform. Demandbase also sells its Advertising solution as a starting point and its data products on their own for integration into existing systems. The company does not split the platform into separate marketing and sales products; instead it tailors a plan covering all go-to-market teams.

Pricing consists of a platform fee covering software and services plus a flat fee per user, and is quoted after a consultation. Demandbase competes most directly with 6sense; buyers typically compare data coverage, advertising performance and the effort needed to operate each platform.

ZoomInfo Marketing is the account-based marketing product of ZoomInfo, the B2B contact and company data provider. ZoomInfo describes it as an ABM platform that combines real-time buyer signals to trigger automated, multi-channel execution and capture high-intent demand.

Its advantage over ABM platforms without their own contact database is contact-level reach: audiences built from ZoomInfo's data can be activated through ZoomInfo's own demand-side platform for display advertising, adaptive email sequences, prioritised routing to sales development representatives, and LinkedIn and Meta activation. Audiences can also be sent to Meta, LinkedIn and Google for retargeting. The product ties into ZoomInfo Copilot, the company's generative-AI sales assistant, and uses buyer-intent and high-intent page-visit signals.

ZoomInfo Marketing makes most sense for companies already licensing ZoomInfo data for sales. Pricing is not published and requires contact with sales.

AdRoll ABM is the account-based marketing product of NextRoll, formerly sold under the RollWorks brand; the rollworks.com domain now redirects to AdRoll's ABM page, which states that AdRoll ABM was formerly RollWorks. AdRoll is a NextRoll brand.

The product combines account selection, buyer signals and alerts, multi-channel account-based advertising and integrations with CRM and marketing platforms. AdRoll claims customers create an average of 16% more opportunities and track performance to closed-won deals. Three ABM packages are offered: Account-Based Advertising, for companies bringing their own data to run multi-channel advertising; Account-Based Marketing, for building strategy with buyer insights, customisable journey stages, workflow orchestration and advertising playbooks; and a combined Account-Based Marketing + Advertising package.

AdRoll ABM is positioned for small and mid-sized B2B teams that want ABM with strong advertising execution at lower complexity than 6sense or Demandbase. Packages are sold through demos, and prices are not listed.

DemandScience is a B2B buyer-intelligence and demand-generation company offering account-based marketing, intent-driven campaigns, content syndication and data services. The former Terminus ABM platform's domain, terminus.com, now redirects to DemandScience with a campaign tag identifying it as a Terminus redirect; no announcement of a transaction was found.

DemandScience positions its ABM offering as a way to identify the most winnable accounts and activate them across channels without the cost and complexity of legacy ABM platforms. Alongside software, it sells programmes based on its data, such as content syndication, and publishes calculators that compare the cost of content syndication and advertising with platform licences.

DemandScience suits buyers who want ABM delivered as a mix of data, media and services rather than a self-operated platform. Pricing is not published, and former Terminus customers should confirm product roadmaps and contract terms.

N.Rich is an ABM platform that combines intent data, account-based advertising in four formats (article, video, cross-channel and image display) shown only to target accounts, LinkedIn audience sync and CRM integration, and has added an AI layer, N.Rich AI, for building go-to-market apps in plain language. Its pricing page is unusually transparent for the category.

The GTM Scale plan includes the ABM platform with 25 intent topics, the four ad formats, LinkedIn audience sync, 1,500 one-time AI credits, four governed data sources, MCP access, bidirectional CRM integration and the ability to publish GTM apps in Salesforce and HubSpot, with unlimited users. GTM Command doubles intent topics to 50 and adds custom CRM fields and objects, dynamic ICP, workflows and SSO. Advertising spend is a separate line: N.Rich charges per engagement (a click, at least 20 seconds of video viewing or scrolling through half an article ad) rather than per impression, and says its average cost per engagement is US$1–3 compared with US$10–50 on LinkedIn.

Every plan is an annual licence with a 12-month baseline ad-spend commitment; unspent ad spend rolls over.

Influ2 describes itself as contact-level ABM, built on the premise that people, not accounts, make decisions. Rather than targeting whole companies, it serves ads to selected contacts and reports which named individuals were reached and engaged, without relying on web forms.

Its product areas are contact-level intent (showing when named buyers engage with relevant topics), contact-level ads, buyer journeys that adjust messages to each buyer's intent, engagement and sales stage, a cohort builder, a signals centre and revenue reporting that attributes pipeline to engagement in the CRM. The company publishes its own analysis claiming pipeline conversion 2.18 times higher for buying groups in which at least one person clicked an ad.

Contact-level targeting suits enterprise sales teams with defined buying committees. Its effectiveness depends on matching named contacts to advertising identities, its privacy implications should be reviewed under GDPR and similar laws, and pricing is not published.

Jabmo is an ABM platform now presented as an Expandi brand, with a London address on its site. It markets itself as the only non-US-centric ABM platform, tracking country-specific IP addresses rather than only companies' headquarters IPs, and using multilingual intent data.

Its platform covers buyer intent, account-based advertising aimed at entire buying committees, website personalisation, lookalike audiences for discovering new accounts, campaign orchestration and consolidated omnichannel reporting that integrates email, advertising, social and telemarketing data. These features suit companies whose buyers sit in subsidiaries and plants across several European countries rather than at a single headquarters.

Jabmo is less widely known than US-headquartered platforms, and its pricing is not published on the homepage. Buyers should verify data coverage in their target countries.

Bombora is a B2B data provider for intent, audiences and identity rather than an end-to-end ABM platform. Its intent data comes from a Data Co-op that brings together thousands of B2B publishers, brand sites and data providers, and Bombora says it reflects research across more than 14 billion monthly events and 5 million company domains.

Its flagship product, Company Surge, identifies companies whose research on specific topics has increased above their normal baseline, so that sales, marketing and advertising teams can engage in-market accounts. Bombora publishes a taxonomy of the intent topics it tracks and distinguishes topics from simple keywords. Because many ABM, CRM and advertising tools license or integrate Bombora data, companies often buy it to enrich an existing stack rather than replace one.

Bombora's data is account-level and depends on co-op participation, so coverage varies by industry and region. Pricing is not published.

Metadata.io is a platform for building and running B2B paid campaigns, with AI optimisers that adjust bids and budget allocation toward a team's goals within approval rules the team sets. Campaigns can run across 12 channels, subject to account and channel availability.

Its account features show which companies view, engage with or convert on ads, including accounts that never fill out a form, in an account-journey timeline that combines engagement across LinkedIn, Meta, Google, the company website and the CRM. That account-level engagement is intended to give sales context for follow-up and to prioritise accounts. Metadata also lists audiences, insights, workflows, AI specialists and integrations with ChatGPT and AI assistants.

Metadata is closer to a campaign-automation tool with ABM reporting than to an intent-led ABM suite. It suits demand-generation teams that run significant paid social and search budgets; pricing is not shown on its homepage.

Abmatic AI is an ABM platform that combines website personalisation, advertising, intent and attribution with agentic AI features. Its platform lists account-based website personalisation with a visual editor, A/B testing, display, LinkedIn and Meta ads run by an AI bidder, advertising inside ChatGPT conversations, more than 480 live intent signals, multi-touch attribution, an AI chat agent called Clara, automated sourcing of contacts when an account becomes warm and an MCP server for connecting AI agents.

A free Freemium plan reveals companies visiting a website and allows one personalisation campaign with basic intent signals. The Advanced plan adds outbound personalisation, all ad channels with the AI bidder, the full set of intent signals, Clara and two-way CRM and CDP sync; Premium adds a domain-expert AI agent, multi-touch attribution, SSO, SAML and SCIM, a dedicated success manager and a security review with SLA. There are no setup fees or lock-in according to the company.

Abmatic is newer and smaller than the established suites, and its broad feature list should be tested against data quality in the buyer's target markets.

Foundry is the publisher of technology media brands including CIO, CSO, InfoWorld, Network World, Computerworld, Macworld, PCWorld, Tech Advisor and TechHive. It uses the audience of those publications to sell marketing solutions to technology vendors: advertising, audience targeting, lead generation, intent data, brand experiences, interactive storytelling, events, partner marketing and content creation.

Foundry's intent data is built from its network of IT publishers and proprietary signals from in-market technology buyers, and is used to reach and engage target audiences where they read. Foundry also publishes research such as State of the CIO and CIO Tech Priorities, which vendors use for account planning.

Foundry is relevant mainly to companies selling technology products to IT buyers. It is a media and programme provider rather than a software platform that marketers operate themselves, so it complements tools such as 6sense or Demandbase rather than replacing them. Pricing is campaign-based and not published.