Overview
DemandScience is a B2B buyer-intelligence and demand-generation company offering account-based marketing, intent-driven campaigns, content syndication and data services[7]. The former Terminus ABM platform’s domain, terminus.com, now redirects to DemandScience with a campaign tag identifying it as a Terminus redirect; no announcement of a transaction was found[7].
DemandScience positions its ABM offering as a way to identify the most winnable accounts and activate them across channels without the cost and complexity of legacy ABM platforms[7]. Alongside software, it sells programmes based on its data, such as content syndication, and publishes calculators that compare the cost of content syndication and advertising with platform licences[7].
DemandScience suits buyers who want ABM delivered as a mix of data, media and services rather than a self-operated platform. Pricing is not published, and former Terminus customers should confirm product roadmaps and contract terms[7].
DemandScience features
- Account identification and prioritisation
- Intent-driven campaigns
- Multi-channel activation
- Content syndication programmes
- B2B data services
- Former Terminus ABM capabilities
DemandScience pricing
Quote-based.
DemandScience strengths and limitations
Strengths
- Combines data, media and ABM
- Content syndication for lead generation
- Positioned as lower-cost than platform suites
- Absorbed an established ABM product
Limitations
- No published pricing
- Roadmap for former Terminus customers less visible
- Services-heavy model
- Less self-service control than pure software
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