Overview
Metadata.io is a platform for building and running B2B paid campaigns, with AI optimisers that adjust bids and budget allocation toward a team’s goals within approval rules the team sets[12]. Campaigns can run across 12 channels, subject to account and channel availability[12].
Its account features show which companies view, engage with or convert on ads, including accounts that never fill out a form, in an account-journey timeline that combines engagement across LinkedIn, Meta, Google, the company website and the CRM[12]. That account-level engagement is intended to give sales context for follow-up and to prioritise accounts[12]. Metadata also lists audiences, insights, workflows, AI specialists and integrations with ChatGPT and AI assistants[12].
Metadata is closer to a campaign-automation tool with ABM reporting than to an intent-led ABM suite. It suits demand-generation teams that run significant paid social and search budgets; pricing is not shown on its homepage[12].
Metadata features
- Campaign execution across 12 channels
- AI bid and budget optimisers
- Account journey timeline
- Company-level ad engagement tracking
- LinkedIn, Meta and Google integration
- Connections to AI assistants
Metadata pricing
Not published on the homepage; demo required.
Metadata strengths and limitations
Strengths
- Automated optimisation of paid campaigns
- Account-level engagement without forms
- Combines ad, web and CRM data
- Team-controlled approvals
Limitations
- Limited native intent data
- Advertising-centric
- No published prices
- Channel availability depends on connected accounts
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Metadata alternatives and competitors
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