Overview
AdRoll ABM is the account-based marketing product of NextRoll, formerly sold under the RollWorks brand; the rollworks.com domain now redirects to AdRoll’s ABM page, which states that AdRoll ABM was formerly RollWorks[5]. AdRoll is a NextRoll brand[6].
The product combines account selection, buyer signals and alerts, multi-channel account-based advertising and integrations with CRM and marketing platforms. AdRoll claims customers create an average of 16% more opportunities and track performance to closed-won deals[5]. Three ABM packages are offered: Account-Based Advertising, for companies bringing their own data to run multi-channel advertising; Account-Based Marketing, for building strategy with buyer insights, customisable journey stages, workflow orchestration and advertising playbooks; and a combined Account-Based Marketing + Advertising package[6].
AdRoll ABM is positioned for small and mid-sized B2B teams that want ABM with strong advertising execution at lower complexity than 6sense or Demandbase. Packages are sold through demos, and prices are not listed[6].
AdRoll ABM features
- Account-based display and social advertising
- Buyer signals and sales alerts
- Customisable journey stages
- Workflow orchestration and playbooks
- CRM and marketing-automation integrations
- Three packaged editions
AdRoll ABM pricing
Quote-based; ABM packages sold via demo request.
AdRoll ABM strengths and limitations
Strengths
- Strong advertising heritage
- Packages for different maturity levels
- Lower complexity than enterprise suites
- CRM integrations
Limitations
- Prices not published
- Less proprietary intent data than 6sense or Bombora
- Brand transition from RollWorks may affect support continuity
- Advertising-centric approach
Appears in
AdRoll ABM alternatives and competitors
Alternatives to AdRoll ABM: companies ranked in the same lists.
Is this your company?
Update the description, logo, image and link through the submission form. Editors review every change.