Overview
Foundry is the publisher of technology media brands including CIO, CSO, InfoWorld, Network World, Computerworld, Macworld, PCWorld, Tech Advisor and TechHive[14]. It uses the audience of those publications to sell marketing solutions to technology vendors: advertising, audience targeting, lead generation, intent data, brand experiences, interactive storytelling, events, partner marketing and content creation[14].
Foundry’s intent data is built from its network of IT publishers and proprietary signals from in-market technology buyers, and is used to reach and engage target audiences where they read[14]. Foundry also publishes research such as State of the CIO and CIO Tech Priorities, which vendors use for account planning[14].
Foundry is relevant mainly to companies selling technology products to IT buyers. It is a media and programme provider rather than a software platform that marketers operate themselves, so it complements tools such as 6sense or Demandbase rather than replacing them. Pricing is campaign-based and not published.
Foundry features
- Intent data from IT publisher network
- Account-targeted advertising
- Lead generation programmes
- Content creation and storytelling
- Events and partner marketing
- IT buyer research
Foundry pricing
Campaign-based; quote required.
Foundry strengths and limitations
Strengths
- First-party audience of IT buyers
- Combines intent with media reach
- Content and events capabilities
- Research useful for account planning
Limitations
- Relevant mainly to tech vendors
- Not a self-serve ABM platform
- No published pricing
- Results depend on campaign design
Appears in
Foundry alternatives and competitors
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