N.Rich Review: Pricing, Pros, Cons & Alternatives

Overview

N.Rich is an ABM platform that combines intent data, account-based advertising in four formats (article, video, cross-channel and image display) shown only to target accounts, LinkedIn audience sync and CRM integration, and has added an AI layer, N.Rich AI, for building go-to-market apps in plain language^[8]. Its pricing page is unusually transparent for the category.

The GTM Scale plan includes the ABM platform with 25 intent topics, the four ad formats, LinkedIn audience sync, 1,500 one-time AI credits, four governed data sources, MCP access, bidirectional CRM integration and the ability to publish GTM apps in Salesforce and HubSpot, with unlimited users^[8]. GTM Command doubles intent topics to 50 and adds custom CRM fields and objects, dynamic ICP, workflows and SSO^[8]. Advertising spend is a separate line: N.Rich charges per engagement (a click, at least 20 seconds of video viewing or scrolling through half an article ad) rather than per impression, and says its average cost per engagement is US$1–3 compared with US$10–50 on LinkedIn^[8].

Every plan is an annual licence with a 12-month baseline ad-spend commitment; unspent ad spend rolls over^[8].

N.Rich features

Intent data with 25–50 topics
Article, video, cross-channel and display ads
Engagement-based ad pricing
LinkedIn audience sync
Bidirectional CRM integration
N.Rich AI app builder with MCP access

N.Rich pricing

Annual licences, prices excl. VAT: GTM Scale US$2,960 per month billed annually; GTM Command US$4,770 per month billed annually; GTM Enterprise custom. Advertising spend is extra, bought in packs with a 12-month baseline commitment.