Fanatics

Licensed sports merchandise, collectibles and betting

Overview

Fanatics sells licensed sports apparel and merchandise online and through stadium stores for professional leagues and teams, and has expanded into trading cards and collectibles, sports betting and live commerce. It is the longest-standing unicorn in the top 25, having joined the CB Insights list in June 2012.[1] CB Insights values it at US$31bn and names SoftBank Group, Andreessen Horowitz and Temasek Holdings among its investors; it is listed under Jacksonville, Florida, in the consumer and retail category.[1] Only two companies still on the tracker, Veepee (2007) and Trendy Group International (February 2012), joined earlier.[1]

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