Overview
Fivetran is a managed extract-load-transform (ELT) service: it runs prebuilt connectors that replicate data from SaaS applications, databases and files into a cloud warehouse or lake, and leaves most transformation to SQL models executed in the destination. Its connector page states that it moves data from more than 750 sources and can activate data back into more than 200 destinations[2]. The pricing page lists Free, Standard, Enterprise and Business Critical plans; Standard includes 15-minute syncs and unlimited users, Enterprise adds one-minute syncs, custom roles, SCIM and hybrid deployment, and Business Critical adds customer-managed keys, PCI DSS Level 1 support and private networking[1].
On 1 June 2026 Fivetran completed its all-stock merger with dbt Labs, first announced on 13 October 2025; co-founder George Fraser is chief executive and dbt Labs co-founder Tristan Handy is president. The combined company says it serves more than 100,000 data teams, and the dbt Fusion engine runtime was released as dbt Core v2.0 (alpha) under the Apache 2.0 licence[3]. The main limitation is cost predictability: billing is on monthly active rows (MAR), so high-churn tables can raise spend, and the published annual-contract table starts at US$12,000[1].
What Fivetran does
- 750+ source connectors, 200+ activation destinations
- Syncs every 15 minutes (Standard) or 1 minute (Enterprise)
- Hybrid deployment on Enterprise
- Customer-managed keys and private networking (Business Critical)
- Transformations billed per successful model run
- Reverse-ETL activations to SaaS tools
- 700+ fully managed connectors
- Automatic schema change handling
Fivetran pricing
Usage-based on monthly active rows (MAR). Free: up to 500,000 MAR for connections, 3,500 MAR for activations and 5,000 model runs. Standard, Enterprise and Business Critical have no list price; spend rate falls as volume rises, and a US$5 base charge applies to Standard connections using 1 to 1 million MAR. Transformations: first 5,000 model runs free, then US$0.01 down to US$0.002 per run. 14-day account trial; annual discounts from 5% up to 22%.
Fivetran strengths and limitations
Strengths
- Very large managed connector catalogue
- Free tier for small volumes
- Native combination with dbt after the merger
- Enterprise security tiers up to PCI DSS Level 1
- Very broad managed connector catalogue
- Minimal pipeline maintenance
Limitations
- MAR billing makes costs hard to forecast
- No list price for paid plans
- Limited control over connector internals
- Annual contracts start at a high level
- MAR costs hard to predict
- Per-connection base charges
Appears in
Fivetran alternatives and competitors
Alternatives to Fivetran: companies ranked in the same lists.
- Informatica Product 360
Qlik Cloud Analytics
Matillion
Airbyte
Amazon Lex
Microsoft Azure AI Speech
Hevo Data- Estuary
dbt
Integrate.io
Stitch- Rivery
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