Overview
Framer is an Amsterdam-founded website platform launched in 2014 by Koen Bok, its chief executive, and Jorn van Dijk, who previously built Mac apps at Sofa, a company Facebook acquired in 2011[14]. Framer began as a prototyping tool for designers and has since become a platform for publishing websites; its about page cites a US$2 billion valuation and a US$100 million Series D round[14].
Framer is popular with designers and start-ups for landing pages because layouts, animations and responsive breakpoints are edited on one canvas and published directly, and because its entry pricing is low. Its paid plans scale by bandwidth, pages and CMS collections[13]. For conversion work, Framer sells a Convert add-on on the Pro plan covering A/B testing, funnels and triggers, priced by analytics events; the FAQ states it allows up to five A/B tests[13]. A free plan includes 1 GB of bandwidth, a Framer subdomain and a monthly AI credit allowance, but is intended for non-commercial use[13].
Limitations for marketers include the lack of native lead-routing integrations comparable with dedicated builders, the restriction of testing to the Pro plan plus an add-on, and some inconsistency on the pricing page between the page limits shown in the table and in the FAQ[13].
Framer features
- Single canvas for design and publishing
- AI site generation with monthly credits
- Convert add-on: A/B tests, funnels, triggers
- CMS collections and localisation
- Built-in analytics
- Free Framer subdomain on free plan
- Freeform design canvas
- CMS with collections
Framer pricing
Free US$0 (non-commercial, 1 GB bandwidth). Basic US$10 a month (50 GB, two CMS collections). Pro US$30 a month (100 GB, ten collections, expandable). Enterprise quote-based. Yearly plans include a complimentary domain; yearly prices not listed. Convert add-on: US$50 per 500,000 analytics events a month.
Framer strengths and limitations
Strengths
- Low entry price for a design-grade site
- Strong animation and layout control
- Usage-based testing add-on
- Free plan for prototypes
- Designer-friendly canvas
- Low entry price
Limitations
- Free plan not for commercial use
- Testing limited to Pro with add-on
- Fewer marketing integrations than dedicated tools
- Pricing page page-limit figures conflict
- No native ecommerce
- Page and CMS caps on lower plans
Appears in
Framer alternatives and competitors
Alternatives to Framer: companies ranked in the same lists.
Carrd
Webflow
Squarespace
IONOS- Hostinger Business Email
Jimdo- Weebly
Lovable
GoDaddy- Duda
Tilda
Unbounce
Is this your company?
Update the description, logo, image and link through the submission form. Editors review every change.