Frontify

Brand management platform combining DAM, guidelines and templates

Overview

Frontify, developed by Frontify AG, is a brand management platform in which digital asset management sits alongside brand guidelines, templates, analytics and integrations.[8] It is used to keep brand assets and the rules for using them in one place, so that internal teams and agencies can find approved files and see how to apply them.

Frontify prices by monthly active user, charging for “the people who actually use the platform” rather than for every account, and proposes a tailored package after a sales conversation instead of publishing fixed prices.[8] It suits brand teams for whom guidelines and consistency are as important as file storage. Organisations needing advanced production workflows, archives or rights management may find specialised enterprise DAMs more complete, and no free plan or trial is advertised.

Frontify features

  • Digital asset management
  • Brand guidelines portal
  • Templates
  • Analytics
  • Integrations

Frontify pricing

Monthly-active-user pricing; tailored package via sales; no fixed published prices.

Frontify strengths and limitations

Strengths

  • Guidelines and assets in one product
  • Pays only for active users
  • Brand-centric design

Limitations

  • No published prices
  • No advertised free plan or trial
  • Limited DAM detail on pricing page

Appears in

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