GrowthBook: What It Is, Pricing & Alternatives

Overview

GrowthBook is an open-source feature flagging and experimentation platform designed to analyse experiments against data already in the customer’s warehouse rather than shipping events to a vendor. It is offered both as a cloud service and as self-hosted software. The Cloud Starter plan is free for up to three users and one project with unlimited flags, experiments and traffic, and no card is required; Pro costs US$40 per seat per month for up to 30 users and three projects and adds multi-arm bandits, safe rollouts and an AI visual editor; Enterprise is custom-priced^[14].

The self-hosted Open Source plan is free with unlimited users, one project and unlimited flags and experiments, and a self-hosted Enterprise tier adds SSO and SCIM, custom environments and dedicated support^[14]. Cloud overages are published: US$10 per additional million CDN requests, US$1 per additional GB of CDN bandwidth and US$0.03 per 1,000 events in the managed warehouse after the first 2 million^[14]. The warehouse-native design suits analytics-mature teams, but it assumes a data warehouse and SQL-literate users, and the free tiers are limited to one project.

What GrowthBook does

Warehouse-native experiment analysis
Unlimited flags and traffic on free plans
Multi-arm bandits (Pro)
Safe rollouts (Pro)
AI visual editor (Pro)
Self-hosted Enterprise with SSO and SCIM

GrowthBook pricing

Cloud Starter: free, up to 3 users, 1 project. Pro: US$40 per seat/month, up to 30 users, 3 projects. Enterprise: custom. Self-hosted Open Source: free, unlimited users, 1 project. Overages: US$10 per extra million CDN requests, US$1/GB bandwidth, US$0.03 per 1K managed-warehouse events after 2M.