Novo Nordisk

Danish specialist in diabetes and obesity care

Overview

Novo Nordisk of Bagsværd, Denmark, discovers, develops, manufactures and markets pharmaceutical products through two segments, Diabetes and Obesity Care, and Rare Disease.[2] Forbes records sales of US$50.9bn, 20.8% above the prior-year figure, and profit of US$18.9bn, giving it the highest profit margin in this ranking at 37%.[2] The growth moved it from twelfth to tenth place. Its market value of US$206.9bn is less than a quarter of Eli Lilly’s, although both companies sell competing medicines for diabetes and obesity.[2] Forbes traces the company to 1923, when it was founded by Harald and Thorvald Pedersen, and counts 68,794 employees.[2]

Novo Nordisk strengths and limitations

Strengths

  • Highest profit margin in the list
  • Sales growth of 20.8%
  • Leading position in insulin and GLP-1 drugs

Limitations

  • Market value far below Lilly's
  • Revenue concentrated in one therapy area
  • Competition in obesity is increasing

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Novo Nordisk peers and competitors

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