Persona

Configurable identity platform with a published entry plan

Overview

Persona offers identity verification, database checks and reports that customers combine into configurable verification flows. Unlike most enterprise vendors it publishes the price of its entry tier: the Essential plan starts at US$250 a month on an annual contract and includes 500 services (verifications or reports) per month, with further services at US$1.50 each; unused allotments expire at the end of each billing cycle[12]. The Growth and Enterprise plans are custom-priced. A 60-day trial of the Essential plan allows up to 50 services without a credit card, and a one-year startup programme provides a monthly allotment of free services for eligible small businesses and venture-backed startups[12]. Persona’s own security and company pages returned access errors during this review, so its certifications are not listed here.

Persona strengths and limitations

Strengths

  • Published starting price and a long trial
  • Startup programme with free monthly services

Limitations

  • Entry plan requires an annual contract
  • Unused included services do not roll over

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