Storefront

Overview

Storefront is the WooCommerce project’s official free theme, published under the Automattic author account on WordPress.org and listed since November 2014. It is in the 90,000+ installation band; the version reviewed, 4.6.2, was updated on 9 December 2025 and supports PHP 5.6 or later.^[4]

The directory description states that Storefront was designed and developed by WooCommerce core developers and integrates with WooCommerce and many of its popular customer-facing extensions, with layout and colour options, multiple widget regions and a responsive design.^[4] WooCommerce’s product page confirms that the theme is free, with updates and support included, and that it is maintained by WooCommerce core developers.^[8] It carries the accessibility-ready tag.^[4]

Storefront remains a dependable base for a store that needs to match WooCommerce’s own templates closely, and its compatibility with official WooCommerce extensions is its main advantage. However, it is a classic theme in a period when WooCommerce development has shifted toward block-based templates, and the product page now lists other themes, including the free block theme Purple, beside it without presenting any as a successor.^[8] Its design is plain, and child themes are the expected route to a distinctive look.

Storefront features

• Built by WooCommerce core developers
• Integration with popular Woo extensions
• Based on Underscores
• Responsive nestable grid
• Child-theme friendly
• Integration with official WooCommerce extensions
• Multiple widget regions
• Accessibility-ready tag

Storefront pricing

Free.

Storefront strengths and limitations

Appears in

• Best Free WordPress Themes in 2026 #14
• Best WooCommerce Themes in 2026 #7

Storefront alternatives and competitors

Alternatives to Storefront: companies ranked in the same lists.

• Neve
• Astra
• Elementor
• GeneratePress
• Kadence
• OceanWP
• Blocksy
• TTTwenty Twenty-Five
• Extendable
• Lightning
• PPopularFX
• Royal Elementor Kit