Upstart

Consumer-lending marketplace that prices credit risk with its own AI models

Overview

Upstart operates what its annual report calls an AI lending marketplace: its models assess borrowers’ credit risk and route loans to partner banks, credit unions and capital-markets buyers[12]. Revenue in 2025 was US$1.04 billion[12]. The company’s principal executive offices are in San Mateo, California, and it had 1,405 full-time employees at the end of 2025[12]. Upstart is included here because its product is the output of proprietary machine-learning models; it is a lending business, not a model developer. Its 10-K lists the ability to keep improving the AI models, to increase loan volume through the marketplace and to maintain diversified loan funding among the factors that drive results[12]. Its revenue depends on credit conditions and on the willingness of funding partners to buy loans.

Appears in

Upstart alternatives and competitors

Alternatives to Upstart: companies ranked in the same lists.

Is this your company?

Update the description, logo, image and link through the submission form. Editors review every change.

Update this listing

Is your company missing from a list?

Send your logo, description and link. Editors review every submission, and approved listings are clearly labelled.

Add your company