Vidico

Australian-founded studio selling video on a credit model, with a performance guarantee

Overview

Vidico has studios in Melbourne and Sydney and an office on Broadway in New York, and says it is trusted by more than 920 brands worldwide. Logos include Spotify, Square, Zendesk and Klaviyo, and its case studies mention TikTok, Movember and DigitalOcean.[5] It produces animated explainers and app and demo videos, live-action brand, product and recruitment films, short-form social content and ad creative. Clients buy credits, and unused credit rolls over.[5] Vidico offers a guarantee to “beat your last ad by 10%, or get your investment back”, and first-time clients are eligible for a free script. Prices are set by goals, styles and volume and are given as a range after a short online quiz.[5]

Vidico strengths and limitations

Strengths

  • Performance guarantee on ad creative
  • Credit model with rollover suits ongoing output

Limitations

  • No fixed public price list
  • Guarantee terms depend on a prior ad benchmark

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