Overview
WPP reported revenue of £13.55bn for 2025, down 8.1% as reported and 3.6% like for like, and revenue less pass-through costs of £10.18bn, down 5.4% like for like[4]. At the IRS 2025 average rate, revenue equals about US$17.9bn[1]. The results included a £641m goodwill impairment, a cut in the dividend to 15.0p and a strategy called Elevate28, which reorganises the group into four operating units and targets £500m of savings by 2028[4]. WPP is led by chief executive Cindy Rose[4]. It was the only one of the four largest groups whose revenue fell in 2025.
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