Alley

Digital agency for publishers and large nonprofits, WordPress VIP Gold partner

Overview

Alley is a full-service digital agency providing design, development and strategic support to publishers and large-scale nonprofit organisations. It describes itself as a WordPress VIP Gold Agency Partner.[17] The agency does not state a founding year on the pages consulted, saying only that “we’ve been at this for decades”, so it is listed after the agencies with published founding years.[17]

Alley works with enterprise, high-volume content producers in entertainment and news, think tanks and nonprofits, and emphasises an agile product strategy, an in-house team, and delivery to high quality and accessibility standards.[17] Its team page lists staff across the United States and in Brazil, Bulgaria and Spain, with Matt Boynes as chief executive.[17] The about page quotes Kate Travis, digital director of Science News, as a client.[17] WordPress VIP’s directory describes Alley as “the digital team for publishers”.[1] Its publisher and nonprofit specialism is narrower than that of generalist agencies, which suits newsrooms but makes it less relevant for retail or ecommerce projects.

Alley features

  • Design and development for publishers
  • Product strategy
  • Accessibility-focused delivery
  • Nonprofit and think-tank sites
  • Ongoing support

Alley pricing

Quote-based; the agency does not publish project rates.

Alley strengths and limitations

Strengths

  • Deep publishing specialism
  • In-house team
  • Accessibility emphasis

Limitations

  • Founding year not published
  • Narrow sector focus
  • No published pricing

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