XWP

Enterprise WordPress for high-traffic media, part of the X-Company portfolio

Overview

XWP was founded in 2014 as part of the X-Company portfolio, with the aim of uniting talent from around the world to build open-source web platforms at enterprise scale.[16] WordPress VIP’s directory describes it as providing enterprise WordPress for high-traffic media, from complex migrations to performance at scale.[1]

XWP’s history page lists several large projects: in 2016 it completed what it calls the largest CMS migration in the southern hemisphere, moving more than 90 News Corp Australia brands to WordPress; in 2017 it worked with Google to build and launch the AMP for WordPress plugin; and in 2018 it migrated more than 250,000 Rolling Stone articles, images and media files dating back to the 1960s.[16] It received WordPress VIP’s Partner Innovator award in the third quarter of 2022 for work on the Parse.ly plugin, gained Great Place to Work accreditation in 2023, and in 2024 won VIP’s Gold Partner Award, which XWP says made it the first VIP agency partner to win both awards.[16] The team contributes 5% of its time to WordPress through the Five for the Future programme.[16] It is the youngest agency in this list by founding year.

XWP features

  • Large-scale CMS migrations
  • Performance engineering
  • Enterprise WordPress for media
  • Analytics integrations
  • Open-source contribution (Five for the Future)

XWP pricing

Quote-based; the agency does not publish project rates.

XWP strengths and limitations

Strengths

  • Very large migration experience
  • Strong performance credentials
  • Recognised by WordPress VIP
  • Large-scale publishing migrations
  • Partnerships with three major WordPress hosts
  • Performance optimisation specialism

Limitations

  • Media focus may not fit ecommerce
  • Youngest firm in the list
  • Enterprise pricing
  • No published headcount or headquarters
  • Ownership details limited
  • Publisher-focused

Appears in

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