Overview
Instrument is a digital product and brand agency with offices in Portland and New York, plus remote staff. It says it has more than 350 people and has been working for more than 20 years.[6] Clients named on its site include Google, Spotify, Electronic Arts, ServiceNow, Uber and ŌURA.[6] The agency notes that it can draw on specialists across the Stagwell network, which indicates its affiliation with that marketing group, although the page does not describe the ownership structure.[6] Instrument’s work combines UX and product design with brand campaigns and websites, and it is often engaged by technology companies for product launches that span marketing and the product itself.
Instrument strengths and limitations
Strengths
- Large in-house team covering brand, marketing and product
- Named technology-sector clients
- Access to a wider agency network
- Largest published team among the independents listed
- Strong technology-sector client list
Limitations
- Founding year and ownership not stated on its own site
- Focus on brand and product work rather than pure engineering
- Not specialised in a single CMS platform
- Ownership not stated on its about page
- Brand and campaign work may dilute focus for pure UX projects
Appears in
Instrument alternatives and competitors
Alternatives to Instrument: companies ranked in the same lists.
Ramotion
Huge
Clay
frog
Human Made
Big Bite
rtCamp
WebDevStudios
Phase2
Kanopi Studios
Fueled
Big Drop Inc
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