Overview
frog traces its origins to 1969, when Hartmut Esslinger founded esslinger design in Germany’s Black Forest. The firm was renamed frog design after moving to California in the late 1970s.[1] Its early product work included Sony’s WEGA and Trinitron lines and the Apple IIc. Other historical clients named by the firm include Lufthansa, Microsoft, GE and Disney.[1] In 2005 Esslinger and Patricia Roller sold a majority stake to Aricent, and frog is now part of Capgemini Invent, the strategy and innovation arm of the Capgemini group.[1] It runs studios in Paris, San Francisco, Bengaluru, Delhi, London, Lyon, Madrid, Mexico City, Milan, Munich and New York.[1] Its UX practice now sits within a wider offer of service design, product strategy and transformation consulting, and that consulting context suits large enterprises more than start-ups.
frog strengths and limitations
Strengths
- Longest design track record in this list
- Global studio network backed by a large consultancy
Limitations
- Consultancy ownership typically means enterprise-scale budgets
- Design is often sold within broader transformation engagements
Appears in
frog alternatives and competitors
Alternatives to frog: companies ranked in the same lists.
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