Overview
IDEO was founded in 1991 in Palo Alto by David Kelley, Bill Moggridge and Mike Nuttall.[2] The firm lists among its milestones the first usable mouse for Apple (1990) and its work with PillPack, which Amazon later bought for more than US$750 million. Other listed engagements include Ford’s approach to mobility (2017), an innovation lab with Intercorp in Peru (2019) and work on Moderna’s culture (2021).[2] IDEO currently names studios in Cambridge (Massachusetts), Chicago, London, San Francisco and Shanghai, and runs labs focused on health, AI and play. It also operates the IDEO U training business and the non-profit IDEO.org.[2] It is closely associated with the spread of “design thinking” as a management method, and its engagements tend to emphasise research, concept development and new-venture design rather than production UI work.
IDEO strengths and limitations
Strengths
- Strong research and concept-development reputation
- Training arm (IDEO U) for building internal capability
Limitations
- Less focused on production-ready interface design
- Headcount and ownership not published on its about page
Appears in
IDEO alternatives and competitors
Alternatives to IDEO: companies ranked in the same lists.
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