Overview
Bigtincan sells sales enablement software in three core areas, Readiness, Content and Engagement, plus digital sales rooms and an intelligence layer called Advanced Intelligence[6]. Its AI suite, GenieAI, includes Genie Assistant, RolePlayAI, AuthoringAI, SearchAI and CoachingAI[6]. In 2025 Bigtincan and Showpad were both acquired by Vector Capital and merged, and Bigtincan’s site presents the two as “two leaders” building a combined revenue effectiveness product with integrated AI[5][6].
Showpad’s pricing page lists Bigtincan Hub, Showpad Brainshark, Zunos and ClearSlide as related products, indicating that the group continues to sell several product lines[4]. Showpad’s own timeline records Bigtincan passing 200 customers in 2017[5]. Bigtincan does not publish pricing. Buyers evaluating it in 2026 should ask how Bigtincan Hub will relate to the Showpad platform over the contract term, since both now share an owner and an AI brand.
Bigtincan features
- Readiness and training
- Content hub
- Engagement and digital sales rooms
- GenieAI assistant and role play
- CoachingAI
- Advanced Intelligence layer
Bigtincan pricing
Quote-based; no published prices.
Bigtincan strengths and limitations
Strengths
- Readiness, content and engagement in one product
- Shared AI capabilities with Showpad
- Long-standing installed base
Limitations
- Product roadmap tied to the Showpad merger
- No published pricing
- Overlap with Showpad's own platform
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