Overview
Showpad was founded in Ghent, Belgium, in 2011 as an iPad app, opened a Chicago headquarters in 2017 and in 2025 was acquired, together with Bigtincan, by the investment firm Vector Capital, which merged the two; a press item dated 30 October 2025 announced that Vector Capital had completed the acquisition of Showpad[5]. Showpad’s pricing page now lists Showpad Brainshark, Bigtincan Hub, Zunos and ClearSlide as related products[4].
Showpad’s platform is sold per user in three plans. Professional includes the Genie Assistant, a content library and pages, training courses, shared spaces, 3D and AR asset hosting, reporting, CRM and email integrations and SSO; Advanced adds voice chat, AI content governance, Roleplay AI, certifications, a team manager hub, Analytics AI and an API and webhooks bundle; Expert adds Genie Agent Studio, custom agents, Salesforce and MCP connectors, an AI page builder, AI CRM recommendations and a Field Seller Agent[4]. More than 75 pre-configured integrations are available[4]. Logos on the pricing page include Bosch, Mitsubishi, PepsiCo, Siemens, Unilever, Roche and Abbott[4]. 3D and AR hosting reflects Showpad’s base among manufacturers showing physical products.
Showpad features
- Content library and pages
- 3D and AR asset hosting
- Training courses and certifications (Advanced)
- Roleplay AI (Advanced)
- Genie Agent Studio (Expert)
- 75+ integrations
Showpad pricing
Quote-based, per user; Professional, Advanced, Expert; add-ons and separate licence types for adjacent teams.
Showpad strengths and limitations
Strengths
- 3D/AR product content
- Strong in manufacturing and life sciences
- Brainshark and Bigtincan products in the same group
Limitations
- No published prices
- Overlapping product lines after the merger
- Most AI agents only on Expert
Appears in
Showpad alternatives and competitors
Alternatives to Showpad: companies ranked in the same lists.
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