Overview
Directive has worked with B2B companies since 2013 and reports more than 130 marketing strategists and more than 700 brands served.[7] It lists offices in Orange County, Austin, New York City, Mexico City, London and Toronto.[7] The agency positions its work around qualified pipeline rather than marketing-qualified leads, combining paid media, SEO, creative and revenue operations, and it markets an AI-powered intelligence platform called Stratos that combines CRM and paid-media data.[7] Its focus on B2B makes it less relevant for e-commerce advertisers.
Directive strengths and limitations
Strengths
- Specialised in B2B demand generation
- Reporting tied to CRM pipeline rather than clicks
Limitations
- Not suited to consumer e-commerce advertisers
- Smaller team than the large performance agencies
Appears in
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