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Brainlabs

Private-equity-backed performance marketing agency

Overview

Brainlabs is a performance marketing agency founded in 2012 by Dan Gilbert, who left a role at Google to start it.[3] The agency says it has grown from two people in 2012 to more than 1,000 staff, whom it calls Brainlabbers, across five continents, and it describes itself as the fastest-growing independent agency.[3] It cites recognition from AdWeek as Breakthrough Agency of the Year and multiple mentions by Ad Age.[3]

Brainlabs emphasises a scientific, test-driven approach: it says it has deployed AI in advertising since 2012 and keeps a repository of more than 2,500 logged experiments, called Hippocampus, to inform client work.[3] SEO is one discipline within a broader performance offer that includes paid search, paid social and data work, so it suits large advertisers who want organic search managed alongside paid channels by the same agency. The scale and global footprint support multi-market programmes. The agency does not publish its fees, and buyers looking for a specialist that does only SEO, or a small agency with senior-level attention on a modest budget, may find better fits among the boutiques in this list.

Brainlabs features

  • SEO
  • Paid search and paid social
  • Data and analytics
  • Experiment repository (Hippocampus)
  • Multi-market delivery

Brainlabs pricing

Quote-based.

Brainlabs strengths and limitations

Strengths

  • Global scale across five continents
  • Test-and-learn methodology
  • Integrates SEO with paid media
  • Industry recognition cited from AdWeek and Ad Age
  • Founded by a former Google employee, with strong growth since 2012
  • Premier partner status across major platforms, by its own account

Limitations

  • SEO is one service among many
  • No published pricing
  • Scale may suit large budgets more than small ones
  • Awards cited are self-reported on its site
  • Less media under management than Tinuiti at similar headcount
  • Rapid growth means account teams vary in seniority

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