Agencies & Services

Top 39 Digital Marketing Agencies in the World: 2026 Edition

39 digital marketing agencies worldwide, ranked by latest published revenue, then by company-stated headcount where no revenue figure is published.

A digital marketing agency plans, produces and runs marketing that reaches people through digital channels: search engines, social platforms, marketplaces, programmatic media, e-mail, apps and websites. At the largest scale the category is no longer made up of stand-alone shops. It includes the digital and performance units of advertising holding companies, the marketing arms of consulting firms, listed specialists in Europe and Asia, and private-equity-backed independents.

This edition lists 39 agencies that could be measured from a page opened for this review. Nine are ranked by their latest published revenue; the other 30 do not publish revenue for the unit and are ranked after them by the headcount they state themselves. Accenture Song heads the list with revenue that Digiday put at roughly US$20 billion for fiscal 2025, followed by the Chinese group BlueFocus at US$10.07 billion for 2025. Among agencies ranked by size of staff, VML was formed with more than 30,000 people and Publicis Sapient states about 20,000.

The list is broader than this site's shorter selection of the top digital marketing agencies and does not repeat its ranking of the largest advertising agencies, which covers whole holding companies such as Publicis Groupe, WPP and Omnicom. Here those groups appear only through their digital, data and performance units.

Contents
  1. Overview
  2. Market context
  3. How the ranking was built
  4. Methodology
  5. The list
  6. Full ranking table
  7. By country
  8. Notable changes in 2026
  9. Alternatives by use case
  10. Frequently asked questions
  11. See also

At a glance

  1. Accenture Song — Large enterprises combining marketing with technology change
  2. BlueFocus — Chinese brands advertising outside China
  3. Monks (S4 Capital) — Brands consolidating digital marketing with one listed group
  4. Next 15 Group — UK-centred clients buying data-led marketing and research
  5. LocaliQ (USA TODAY Co.) — Local businesses in the United States
  6. Making Science — Advertisers concentrated on the Google ecosystem in Europe
  7. Septeni Holdings — Japanese advertisers buying performance and social media
  8. Digital Holdings — Japanese advertisers already working with the Hakuhodo DY group
  9. Syzygy — German brands needing experience design plus performance media
  10. VML — Global brands consolidating creative and customer-experience work
  11. Publicis Sapient — Enterprises rebuilding digital commerce and customer platforms
  12. Merkle — Brands marketing to known customers through data and loyalty
  13. Performics — Advertisers judging media on measurable results
  14. Cheil Worldwide — Multinationals wanting one network across many regions
  15. Epsilon — Large consumer brands that need identity data and loyalty programmes
  16. iProspect — Multinationals wanting one performance network in many countries
  17. EY Studio+ — EY clients joining marketing to finance and operations change
  18. DEPT — Mid-sized and large brands wanting creative and tech under one roof
  19. diva-e — German-speaking firms combining commerce platforms with marketing
  20. Hakuhodo DY ONE — Japanese advertisers within the Hakuhodo DY group
  21. Assembly — Brands wanting media and performance work outside the big four networks
  22. Dentsu Digital — Japanese advertisers already working with dentsu
  23. Artefact — Marketers building data and AI capability in-house
  24. Flywheel — Consumer brands selling through online retailers
  25. Jellyfish — Brands wanting integrated media, creative and data
  26. Cosmo5 (Labelium) — European advertisers wanting performance media across many markets
  27. We Are Social — Consumer brands whose marketing is led by social platforms
  28. Brainlabs — Performance-focused advertisers in the UK and US
  29. NP Digital — Growth-stage brands that prioritise search
  30. PMG — Brands wanting an independent media agency of record
  31. Schbang — Consumer brands marketing in India
  32. Tinuiti — US brands selling direct and through marketplaces
  33. Adways — Advertisers working in the Japanese market
  34. WebFX — Small and mid-sized US companies
  35. D2C — Advertisers using mobile-carrier data in Japan
  36. Croud — Brands running multi-language campaigns from a central team
  37. Ignite Visibility — Franchise and multi-location brands in the US
  38. Enero Group — Technology and B2B companies in Australia, the US and Europe
  39. Converteo — Marketing teams setting up data and measurement foundations

Overview

Digital marketing covers paid search and search engine optimisation, paid social and influencer work, programmatic display and connected-TV buying, retail and marketplace media, customer relationship marketing, analytics and the build of websites, apps and commerce platforms. An agency in this list earns most of its income from doing that work for clients, not from selling software or owning media. That separates it from advertising technology vendors, from lead-generation marketplaces that sell customers to advertisers, and from publishers.

Four kinds of company

Holding-company units. The advertising groups each run specialist digital brands: Publicis Sapient and Epsilon at Publicis Groupe; VML at WPP; Merkle and Dentsu Digital in the dentsu group; Hakuhodo DY ONE in the Hakuhodo DY group; Flywheel, whose investor link points to Omnicom; and Assembly in the Stagwell network. Their parents report group revenue but not revenue by brand, so these units are ranked here on the headcount each brand publishes.

Consultancy units. Accenture Song and EY Studio+ sell marketing, customer experience and design work alongside their parents' technology and strategy consulting.

Companies that publish results. S4 Capital (Monks), Next 15, Making Science, Syzygy, Septeni Holdings, Digital Holdings, BlueFocus, Adways and Enero publish annual or preliminary results, and LocaliQ is a reported segment of USA TODAY Co.

Privately held agencies. DEPT, Brainlabs, Tinuiti, Croud, Ignite Visibility, NP Digital, PMG, WebFX, Artefact and others are owned by founders, staff, private-equity investors or private groups such as The Brandtech Group (Jellyfish), and disclose headcount, offices and media under management but not revenue.

Related categories have their own lists on this site: search engine optimisation agencies, pay-per-click agencies, content marketing agencies, B2B marketing agencies, branding agencies, UX design agencies, Amazon agencies and public relations agencies.

Market context

The largest players have grown faster than the traditional networks they compete with. Digiday reported that Accenture Song generated roughly US$20 billion in fiscal 2025, up 8%, against WPP's £14.7 billion and Publicis Groupe's €16.03 billion for 2024. Ad Age's 82nd Agency Report, published in June 2026, ranked the top 25 agency companies worldwide by 2025 revenue and placed Deloitte Digital among the 11 US-headquartered companies on that list.

Pass-through media spending makes revenue figures hard to compare. BlueFocus reported US$10.07 billion of revenue for 2025, but US$8.282 billion of it, 82.25%, came from cross-border media buying for Chinese advertisers going abroad. Making Science reported €373.5 million of gross revenue but a gross margin of €74.8 million, because most of its growth came from reselling Google advertising in new markets. S4 Capital and Next 15 also report a lower "net revenue" line that strips out pass-through costs: £673.0 million against £754.8 million of revenue at S4, and £448.8 million against £617.3 million at Next 15.

Consolidation and restructuring

WPP merged Wunderman Thompson and VMLY&R into VML, which became operational on 1 January 2024. In February 2026 WPP said it would move from a holding-company structure to a single company with four operating units, WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. EY assembled EY Studio+ in June 2025 from 37 specialist acquisitions and its own businesses. Next 15 cut its portfolio from 22 businesses to 11 during the year to January 2026 and reduced headcount from 3,992 to 3,350. S4 Capital's year-end headcount fell 11.5% to 6,345 in 2025. In Japan, Hakuhodo DY ONE was formed in April 2024 by merging Digital Advertising Consortium and IREP, and D2C became a wholly owned subsidiary of CARTA HOLDINGS in January 2026.

How the ranking was built

The ranking has two tiers. Agencies whose own revenue is published, in a filing, results release or segment report, come first, ordered by that revenue in US dollars. Agencies that publish no revenue for the unit follow, ordered by the number of people the agency itself states on its website or in a dated announcement. Equal headcounts are ordered alphabetically.

Revenue is the reported top line, including pass-through costs, because that is the figure every revenue-ranked company publishes; net revenue is shown alongside where reported. Amounts in other currencies are converted at the US Internal Revenue Service's 2025 yearly average rates: €0.886, £0.759 and ¥149.632 per US dollar. The same rates are applied to fiscal years ending in 2026 (Next 15, January 2026). Accenture Song's figure is a press estimate attributed to Digiday, since Accenture does not report the unit separately.

To be included an agency had to show either at least US$50 million of revenue or at least 400 staff on a page opened for this edition. Headcount figures are the agencies' own and are usually rounded claims such as "1,000+"; they are not audited and may be measured differently from one company to another.

Methodology

Entries 1 to 9 are ordered by latest full-year revenue in US dollars, converted at IRS 2025 yearly average rates. Entries 10 to 39 publish no revenue for the agency and are ordered by company-stated headcount, with ties ordered alphabetically. Every figure comes from a company filing, results release, company web page or named press report opened during this review; nothing was estimated by the editors.

The edition was planned as a top 50, but only 39 agencies could be measured this way, so the title states the real count. Several agencies that are often ranked among the largest are left out because no revenue or headcount figure could be confirmed from a page opened for this edition: Deloitte Digital (which describes "tens of thousands" of professionals without a number), IBM iX, AKQA, R/GA, Huge, Razorfish, Digitas, Acxiom, Valtech, Code and Theory, Wpromote, Incubeta, Power Digital, Critical Mass and WPP Production. CyberAgent's internet advertising business, Cheil Worldwide's audited revenue and Ad Age's full Agency Report table could not be retrieved; Cheil is therefore ranked on headcount. Lead-generation marketplaces such as QuinStreet, whose fiscal 2026 revenue was US$1,293.7 million, are excluded because they sell customer acquisition from their own platforms rather than act as an agency. Media-buying agencies are excluded unless they position themselves as performance or digital marketing networks (iProspect, Performics).

The list

1

Accenture Song

Best for: Large enterprises combining marketing with technology change

Accenture Song is the marketing and customer-experience unit of Accenture, combining creative, media, commerce and service design with its parent's technology and consulting work. Accenture does not report Song's revenue separately. Digiday, in January 2026, reported that Song generated roughly US$20 billion in fiscal 2025, an 8% increase on the prior year, and compared it with WPP's £14.7 billion and Publicis Groupe's €16.03 billion of 2024 revenue, while noting that the comparison is imperfect. The figure is a press report, not an audited segment, which is why it is labelled as such in this ranking. Digiday described the unit as having moved upstream of advertising, selling business transformation and customer experience to chief executives as well as marketing to chief marketing officers.

Services

  • Marketing and creative
  • Customer experience
Revenue (FY2025)
c. US$20bn (Digiday report, not disclosed by Accenture)
Growth
c. 8% (Digiday)
Parent
Accenture
Core services
Marketing, creative, customer experience
2

BlueFocus

Best for: Chinese brands advertising outside China

BlueFocus is a China-based marketing communications and technology company whose 2025 results release was datelined Beijing. It reported revenue of US$10.07 billion and net profit of US$32.984 million for 2025. The revenue line is dominated by cross-border media buying for Chinese brands advertising abroad, which accounted for US$8.282 billion, or 82.25% of the total. That pass-through business makes BlueFocus's revenue look larger than its agency fee income. The group reported AI-driven revenue of US$546.05 million, up 210.42% and equal to 5.42% of revenue, and said it had a core team of nearly 500 AI specialists. Its activities span international outbound marketing, full-service campaigns and AI-based marketing platforms.

Services

  • Cross-border media buying for Chinese advertisers
  • Full-service campaign work
  • AI-based content and marketing platforms
  • International outbound marketing
Revenue (FY2025)
US$10.07bn
Net profit (FY2025)
US$32.984m
Outbound media buying
US$8.282bn (82.25% of revenue)
Core services
Outbound marketing, media buying, campaigns, AI marketing tools
3

Monks (S4 Capital)

Best for: Brands consolidating digital marketing with one listed group

S4 Capital, listed on the London Stock Exchange, trades as Monks. For 2025 it reported revenue of £754.8 million, down 11.0% from £848.2 million, and net revenue of £673.0 million, down 10.8% reported and 8.4% like-for-like. Marketing Services contributed £614.0 million of net revenue and Technology Services £59.0 million, the latter down 31.9%. Headcount at the end of 2025 was 6,345, down 11.5% from 7,166, across 33 countries. After the year end the group bought back €25.7 million of its €375 million Term Loan B at a discount, leaving €349.3 million due in August 2028, and proposed a final dividend of 1.1p per share. Monks also appears, ranked on different criteria, in this site's shorter list of top digital marketing agencies.

Services

  • Marketing Services
  • Technology Services
Revenue (FY2025)
£754.8m (c. US$994.5m)
Net revenue (FY2025)
£673.0m
Employees
6,345 (31 Dec 2025)
Countries
33
Listed on
London Stock Exchange (SFOR)
Core services
Marketing services, technology services
4

Next 15 Group

Best for: UK-centred clients buying data-led marketing and research

Next 15 Group is listed on London's AIM market. For the year ended 31 January 2026 it reported statutory revenue of £617.3 million, down 3.4%, and net revenue of £448.8 million, a like-for-like decline of 4.3%. The year was one of restructuring: the portfolio was cut from 22 businesses to 11, headcount fell from 3,992 to 3,350, and the Mach49 venture business was wound down and reported as discontinued, with an arbitration still under way. The group's growth businesses, which it calls Track 1 (SMG, Transform, Savanta, Pretzl, M Booth and M Booth Health), grew revenue 4% like-for-like, led by digital transformation and retail media. Statutory results showed a £13.4 million loss before tax, mainly from Mach49 costs and impairments.

Services

  • SMG
  • Transform
  • Savanta
  • Pretzl (B2B marketing)
  • M Booth and M Booth Health
Revenue (FY to 31 Jan 2026)
£617.3m (c. US$813.3m)
Net revenue
£448.8m
Employees
3,350
Listed on
AIM, London (NFG)
Core services
Retail media, digital transformation, B2B marketing
5

LocaliQ (USA TODAY Co.)

Best for: Local businesses in the United States

LocaliQ is the digital marketing business of USA TODAY Co., the publisher formerly called Gannett. In November 2025 the company renamed its Digital Marketing Solutions segment LocaliQ. The segment reported revenue of US$448.3 million for 2025, down from US$477.8 million in 2024, against total company revenue of US$2,302.2 million. The average number of customers on the LocaliQ core platform was 13,300 in 2025, down from 14,300. LocaliQ differs from the other agencies in this list in that its customers are local businesses, counted in thousands on a common platform, rather than a few hundred large brands.

Services

  • Digital marketing for local businesses on the LocaliQ core platform
Revenue (FY2025)
US$448.3m
Prior year
US$477.8m
Average core platform customers
13,300 (2025)
Parent
USA TODAY Co., Inc. (formerly Gannett)
Core services
Digital marketing for local businesses
6

Making Science

Best for: Advertisers concentrated on the Google ecosystem in Europe

Making Science is a Madrid-based digital marketing and technology group founded in 2016 and listed on BME Growth and Euronext. Its 2025 results showed gross revenue of €373.5 million, up 36.3%, and gross margin of €74.8 million, up 5.0%; international revenue of €216 million overtook Spain's €147 million. The gap between revenue and margin comes from reselling Google advertising, which the company has done in the United States since January 2024 and now also in the United Kingdom; it is one of Google's 15 Full Stack Sales Partners. In December 2025 it completed the sale of its Spanish cloud and cybersecurity business to Lutech for a maximum enterprise value of €26 million; the 2025 figures include that business for the full year.

Services

  • Paid media and Google Marketing Platform services
  • Google advertising resale
  • Ad-tech products (ad-machina)
  • AI technology (RAISING)
Gross revenue (FY2025)
€373.5m (c. US$421.6m)
Gross margin (FY2025)
€74.8m
Employees
826 (year-end 2025)
Headquarters
Madrid, Spain
Founded
2016
Listed on
BME Growth; Euronext
Core services
Digital marketing, Google reselling, ad tech, AI
7

Septeni Holdings

Best for: Japanese advertisers buying performance and social media

Septeni Holdings is a Japanese digital marketing group reporting under IFRS. Revenue for 2025 was ¥30,309 million, up from ¥28,284 million in 2024, and profit before tax was ¥4,718 million. Its segments are Marketing Communication, Direct Business and Data & Solutions; the group had 1,674 regular employees at 31 December 2025, 1,104 of them in Marketing Communication. Dentsu Group is the largest shareholder with 52.48% of shares, following capital alliances in 2018 and 2021 and a memorandum signed on 25 November 2025 that lets Dentsu propose a director and an auditor. Septeni also holds 25% of Dentsu Digital, which is listed separately below.

Services

  • Marketing Communication segment
  • Direct Business segment
  • Data & Solutions segment
Revenue (FY2025)
¥30,309m (c. US$202.6m)
Employees
1,674 (31 Dec 2025)
Largest shareholder
Dentsu Group Inc., 52.48%
Core services
Digital advertising, direct marketing, data solutions
8

Digital Holdings

Best for: Japanese advertisers already working with the Hakuhodo DY group

Digital Holdings is a Japanese digital marketing group that was listed on the Tokyo Stock Exchange under code 2389. For the year ended 31 December 2025 it reported revenue of ¥13,102 million, down 18.9% from ¥16,155 million, and operating profit of ¥803 million. Profit attributable to owners rose 35.5% to ¥1,817 million and ordinary profit almost doubled to ¥3,402 million, helped by items outside operating profit. In 2025 Hakuhodo DY Holdings completed a tender offer for the company's shares; Digital Holdings paid no year-end dividend for 2025 as a result, and its shares were scheduled to be delisted on 19 March 2026 after a share consolidation. It therefore joins Hakuhodo DY ONE, also listed here, inside the Hakuhodo DY group.

Services

  • Digital advertising agency services
  • Marketing data and analytics
  • Digital business support
Revenue (FY2025)
¥13,102m (c. US$87.6m)
Operating profit (FY2025)
¥803m
Listing
Tokyo Stock Exchange (2389); delisting scheduled 19 March 2026
Parent
Hakuhodo DY Holdings (after 2025 tender offer)
Core services
Digital marketing
9

Syzygy

Best for: German brands needing experience design plus performance media

Syzygy AG is a digital agency group based in Bad Homburg, Germany, founded in 1995 and listed in the Prime Standard since 2000; its roughly 500 specialists work for brands such as Audi, BMW, Porsche and PayPal. Preliminary figures published on 3 February 2026 showed 2025 revenue of €57 million, down 18%, and an operating loss before goodwill write-downs of €1.2 million. Germany produced €46.1 million, 80% of the total; the UK and US segment €5.1 million; and Poland €6.4 million. The group wrote down €4.7 million of goodwill, repaid its bank debt and reported net income of about −€5.7 million. It guided to revenue of about €50 million for 2026 with an EBIT margin of 3% to 4%.

Services

  • Digital experience consulting and design (SYZYGY)
  • Enterprise technology (SYZYGY Techsolutions)
  • Performance marketing and media (SYZYGY Performance)
  • Creative production (Ars Thanea)
  • Strategy consulting (diffferent)
Revenue (FY2025, preliminary)
€57m (c. US$64.3m)
Employees
c. 500
Headquarters
Bad Homburg, Germany
Founded
1995
Listed on
Prime Standard (since 2000)
Core services
Digital experience consulting, technology, performance marketing
10

VML

Best for: Global brands consolidating creative and customer-experience work

VML was created by WPP's merger of Wunderman Thompson and VMLY&R. The deal was announced on 18 October 2023, when coverage put the combined agency at more than 30,000 people in 64 markets, and VML became operational on 1 January 2024 with Jon Cook as global chief executive and Mel Edwards as global president. The headcount is the figure stated at formation and has not been updated in a source opened for this edition, so it should be read as a 2023 number. In February 2026 WPP announced a move from a holding-company structure to a single company, placing its agency brands across creative, PR and design under a unified WPP Creative operating model. The new agency took over the client rosters of both predecessors.

Services

  • Creative, commerce and customer-experience work combined from Wunderman Thompson and VMLY&R
Employees
30,000+ (at formation, announced Oct 2023)
Markets
64
Operational since
1 January 2024
Parent
WPP
Core services
Creative, commerce, customer experience
11

Publicis Sapient

Best for: Enterprises rebuilding digital commerce and customer platforms

Publicis Sapient began as Sapient, a digital consulting firm founded in Cambridge, Massachusetts in 1990, and is now "a Publicis Groupe company". It states about 20,000 people in 72 offices, with teams in more than 26 countries. Its work leans further toward technology than most entries: its capabilities span strategy, product, experience, engineering and data, and it markets three AI platforms, Sapient Slingshot for software modernisation, Sapient Bodhi for AI agents and workflows, and Sapient Sustain for IT operations. It is included because commerce, customer-experience and data platforms are the foundation of much digital marketing, though it sells less media and campaign work than most entries.

Services

  • Strategy and product
  • Customer experience and commerce
  • Engineering and software modernisation
  • Data and AI platforms
Employees
c. 20,000
Offices
72 in 26+ countries
Founded
1990, Cambridge, Massachusetts (as Sapient)
Parent
Publicis Groupe
Core services
Digital business transformation, experience, engineering, data
12

Merkle

Best for: Brands marketing to known customers through data and loyalty

Merkle describes itself as a dentsu company and states more than 16,000 employees across more than 80 locations. It has been in business since 1988. Its offer is organised in five areas: consulting and business operations; experience and product innovation; engagement and loyalty; platforms and engineering; and analytics and insights. Named products include the Merkury identity platform, the LoyaltyPlus loyalty software and Merkle Arc. Its products concentrate on identity, loyalty and analytics, the work of marketing to known customers rather than mass audiences.

Services

  • Consulting and business operations
  • Experience and product innovation
  • Engagement and loyalty (LoyaltyPlus)
  • Platforms and engineering
  • Analytics and identity (Merkury)
Employees
16,000+
Locations
80+
In business since
1988
Parent
dentsu
Core services
Customer data, CRM, loyalty, experience, analytics
13

Performics

Best for: Advertisers judging media on measurable results

Performics is a performance marketing network. Its website states 15,000+ "performance experts" and offers country sites for 30 countries across the Americas, Europe, the Middle East and Africa, and Asia Pacific, plus a Latin America regional site. The site does not say how the 15,000 figure is counted or name a parent company, so the number may cover specialists shared with a wider network rather than Performics staff alone. The agency positions itself entirely around performance marketing, in which campaigns are judged on measurable results such as sales or leads. Because the headcount is presented as a capability claim rather than an employee count, its rank in this list is less certain than that of agencies that state employees directly.

Services

  • Performance marketing
  • Country teams in 30 markets
Stated specialists
15,000+ performance experts
Country sites
30
Core services
Performance marketing
14

Cheil Worldwide

Best for: Multinationals wanting one network across many regions

Cheil Worldwide is a marketing company whose website states more than 8,000 "Cheilers" working from 56 offices in 48 regions, with nine subsidiaries. Cheil's revenue figure could not be retrieved from a page opened for this edition, so it is ranked here by headcount under the list's rules. Its reach extends to affiliated agencies; Social Beat, an Indian performance agency of 300+ staff, lists a Cheil Gurugram office on its site. Cheil is not ranked in this site's list of the largest advertising agencies, which covers holding companies with verified 2025 revenue.

Services

  • Integrated marketing and advertising across 56 offices
Employees
8,000+
Offices
56 across 48 regions
Subsidiaries
9
Core services
Integrated marketing
15

Epsilon

Best for: Large consumer brands that need identity data and loyalty programmes

Epsilon states that it is a global company with over 8,000 employees and more than 40 offices, and that it joined Publicis Groupe in 2019, where it sits "at the core" of the group. Its business is data and technology-led marketing: the PeopleCloud platform, consumer marketing data, a data clean room, a customer data platform, a loyalty platform, retail media, website personalisation and digital media, together with strategic services. Epsilon is the identity layer behind much of Publicis Groupe's targeting and measurement, and it also sells directly to brands. Its scale in data makes it closer to a marketing-technology company than a creative agency, which is why it is often compared with Acxiom (Omnicom) and Merkle (dentsu).

Services

  • PeopleCloud identity and audiences
  • Customer data and clean-room services
  • Loyalty platforms
  • Retail media
  • Digital media and personalisation
Employees
8,000+
Offices
40+
Parent
Publicis Groupe (since 2019)
Core services
Data, identity, loyalty, retail media, personalisation
16

iProspect

Best for: Multinationals wanting one performance network in many countries

iProspect states more than 8,000 experts working from 126 office locations in 93 countries, a wider footprint than any other agency in this list. Its specialities are paid search, paid social, programmatic and cross-channel strategy, and it describes services in dynamic creative optimisation, full-funnel experience design, real-time measurement and unified media strategy. The site links to dentsu's corporate site and careers portal but does not describe the ownership relationship on the page opened for this edition. iProspect sits at the boundary between a media agency and a digital marketing agency; it is included because it positions itself around performance channels and outcomes rather than traditional media planning.

Services

  • Paid search
  • Paid social
  • Programmatic and cross-channel media
  • Dynamic creative optimisation
  • Real-time measurement
Employees
8,000+ experts
Countries
93
Offices
126
Core services
Paid search, paid social, programmatic, measurement
17

EY Studio+

Best for: EY clients joining marketing to finance and operations change

EY launched EY Studio+ on 3 June 2025 as a global offering that combines 37 specialist acquisitions with businesses EY had grown itself; it is led by Laurence Buchanan as global leader. Its three areas are customer experience; product and service innovation; and marketing, sales and service transformation, drawing on EY's sector teams and EY.ai. When EY extended Studio+ to the Middle East and North Africa in January 2026, it said the regional team of more than 200 specialists had access to a global network of more than 7,000 professionals. Like Accenture Song, it sells marketing as part of wider transformation programmes, usually to clients that already use the parent firm.

Services

  • Customer experience strategy and design
  • Product and service innovation
  • Marketing, sales and service transformation
  • AI-enabled customer operations
Employees
7,000+ professionals (global network, Jan 2026)
Launched
3 June 2025
Acquisitions combined
37
Parent
EY
Core services
Customer experience, product innovation, marketing and sales transformation
18

DEPT

Best for: Mid-sized and large brands wanting creative and tech under one roof

DEPT traces its history to TamTam, founded in the Netherlands in 1996, which merged with other agencies in 2016 to form DEPT. Its timeline records a 2015 deal with Waterland and backing from The Carlyle Group since January 2020. The company states more than 4,000 specialists in more than 30 offices, drawn from over 85 nationalities, and US$5 billion of media under management. Services are grouped into brand and media, commerce, customer experience, and tech and data, with AI transformation work and an orchestration layer called Deptify. DEPT is one of the largest privately owned digital agencies and also appears in this site's shorter list of top digital marketing agencies.

Services

  • Brand and media
  • Commerce
  • Customer experience
  • Technology and data
  • AI orchestration (Deptify)
Employees
4,000+
Offices
30+
Founded
1996 as TamTam; DEPT formed 2016
Ownership
The Carlyle Group (since 2020)
Media under management
US$5bn
Core services
Brand and media, commerce, customer experience, tech and data
19

diva-e

Best for: German-speaking firms combining commerce platforms with marketing

diva-e describes a Europe-wide network of more than 4,000 digital experts formed through its partnership with Conclusion, trading as diva-e Conclusion. The headcount therefore covers the combined network rather than diva-e alone. Its services run from digital consulting and AI through digital experience platforms (e-commerce, content management, customer data, product information and CRM systems) to digital marketing, which includes SEO, content, paid advertising and omnichannel marketing, and application management and cloud security. The mix makes diva-e as much a systems integrator as an agency.

Services

  • Digital consulting and AI
  • E-commerce, CMS, CDP and PIM implementation
  • SEO, content and paid advertising
  • Application management and cloud security
Employees
4,000+ (diva-e Conclusion network)
Core services
Digital consulting, experience platforms, digital marketing, application management
20

Hakuhodo DY ONE

Best for: Japanese advertisers within the Hakuhodo DY group

Hakuhodo DY ONE was established on 1 April 2024 by merging Digital Advertising Consortium (DAC), founded in December 1996, with IREP, which began in November 1997 as Aspire and took the IREP name in 2000. It had 3,290 employees on 1 April 2026 and is headquartered in the Akasaka Biz Tower in Minato, Tokyo. The company calls itself the "digital core" of the Hakuhodo DY Group, pooling the group's digital knowledge and resources. Its parent group widened its digital base further in 2025 with the tender offer for Digital Holdings, also listed here. It is one of the two largest digital specialists in Japan by headcount in this list, alongside Dentsu Digital.

Services

  • Digital marketing for Hakuhodo DY group clients
  • Pooled digital knowledge and resources of the group
Employees
3,290 (1 April 2026)
Founded
1 April 2024 (merger of DAC and IREP)
Headquarters
Akasaka, Minato, Tokyo, Japan
Parent
Hakuhodo DY Group
Core services
Digital marketing
21

Assembly

Best for: Brands wanting media and performance work outside the big four networks

Assembly states more than 3,000 staff, which it calls builders, in more than 25 major market offices; its location list covers 31 cities. The agency's site links to Stagwell Search+ and positions Assembly within the Stagwell network. Its main tool is STAGE, which it describes as an AI-enabled experience engine, used for brand performance planning across paid social, digital strategy and user-experience work. Assembly is the largest agency in Stagwell's network by stated headcount among those reviewed for this edition; Code and Theory, another Stagwell digital agency, could not be measured from a page opened for this review.

Services

  • Brand performance planning
  • Paid social and digital media
  • Digital strategy
  • UX and UI
Employees
3,000+
Offices
25+ major market offices (31 cities listed)
Network
Stagwell
Core services
Media, brand performance planning, paid social, digital strategy
22

Dentsu Digital

Best for: Japanese advertisers already working with dentsu

Dentsu Digital was established on 1 July 2016 and is owned 75% by Dentsu Group and 25% by Septeni Holdings. It had 2,596 employees at the end of December 2025, with offices in the Dentsu headquarters building in Shiodome, Tokyo, and in Osaka. The joint ownership reflects the capital alliance in which Dentsu Group became Septeni's majority shareholder. It is a separate company from dentsu's international digital brands such as Merkle. It does not publish its own revenue.

Services

  • Digital marketing for Japanese advertisers
Employees
2,596 (31 Dec 2025)
Established
1 July 2016
Ownership
Dentsu Group 75%, Septeni Holdings 25%
Offices
Tokyo (Shiodome), Osaka
Core services
Digital marketing
23

Artefact

Best for: Marketers building data and AI capability in-house

Artefact describes itself as a data and AI consultancy and states 2,500 people. Its own breakdown lists more than 1,050 AI and data consultants, 450 data scientists, 400 AI and data marketing specialists, 350 engineers and 250 data analysts. It says it works with more than 1,000 clients, among them 300 international brands, and its leadership pages cover France, Switzerland, the US, Brazil, Germany, the UK, Spain, Morocco and the Benelux. Its offer covers strategy and transformation, AI and data for customers and operations, and AI and IT technologies. Marketing is one practice among several, which is why its 400-strong marketing team is smaller than its total headcount suggests.

Services

Employees
2,500
Marketing specialists
400+
Clients
1,000+
Core services
Data and AI consulting, data marketing, data engineering
24

Flywheel

Best for: Consumer brands selling through online retailers

Flywheel states more than 2,000 employees working in 11 offices across more than 20 countries. It specialises in digital commerce: commerce strategy and execution, managed retail media, retail operations, content and creative, and consulting, supported by a Commerce Cloud of retail media, retail operations and market intelligence products. The site's investor link points to Omnicom Group's investor relations, reflecting its place in that group. Its focus on commerce puts it in direct competition with Tinuiti, which also lists retail media among its main services.

Services

  • Retail media management
  • Marketplace and retail operations
  • Market intelligence
  • Commerce content and creative
  • Commerce consulting
Employees
2,000+
Offices
11 in 20+ countries
Core services
Retail media, marketplace operations, commerce analytics
25

Jellyfish

Best for: Brands wanting integrated media, creative and data

Jellyfish states more than 1,600 people in 30 offices across 22 countries and describes itself as "proud to be part of The Brandtech Group". Brandtech, headquartered in New York and founded in June 2015 by David Jones, lists 11 group companies including Oliver, Pencil, fifty-five, DP6 and Mobkoi. Jellyfish works across media, creative, content, data and technology and emphasises AI-assisted approaches. It also appears in this site's shorter list of top digital marketing agencies, ranked there on different criteria.

Services

  • Media
  • Creative and content
  • Data
  • Technology
Employees
1,600+
Offices
30 in 22 countries
Parent
The Brandtech Group
Core services
Media, creative, content, data, technology
26

Cosmo5 (Labelium)

Best for: European advertisers wanting performance media across many markets

Labelium's web address now redirects to Cosmo5, whose site states 1,300 experts in 30 offices across 18 countries. It lists five core capabilities, media, commerce, creative, data and technology, and five transformation areas covering marketing, business, sustainability, operations and organisation. Offices named on the site include 14 in Europe, among them London, Paris and Berlin, plus Bogotá, Chicago, Singapore and Tokyo. The site does not describe its ownership or the history of the change of name, so the relationship between the Labelium and Cosmo5 brands is stated here only as the redirect and the site's "Part of Cosmo5" label.

Services

  • Performance media
  • Commerce and marketplaces
  • Creative
  • Data and technology
Employees
1,300
Offices
30 in 18 countries
Core services
Media, commerce, creative, data, technology
27

We Are Social

Best for: Consumer brands whose marketing is led by social platforms

We Are Social is an agency built around social media. Its site states 1,200 people spanning four continents and offers market sites for the UK, Australia, Canada, France, Germany, Indonesia, Italy, the Netherlands, Singapore, Spain, the UAE and the US. The site's footer links to Plus Company but does not describe the relationship, and it gives no founding year. It is one of the few agencies of this size whose business is organised around social platforms rather than search or commerce.

Services

Employees
1,200
Markets
12 market sites
Core services
Social media marketing
28

Brainlabs

Best for: Performance-focused advertisers in the UK and US

Brainlabs was founded in 2012 by Dan Gilbert, who left Google to start it, and states more than 1,000 staff in hubs on five continents. It is management-owned and backed by private equity: Livingbridge invested in 2019 and supported eight acquisitions over four years, and Falfurrias Capital Partners invested in 2023. Services cover AI visibility, SEO, paid search, paid social, programmatic and connected TV, influencer marketing, digital partnerships, performance creative, data, retail media, site experience and Google Marketing Platform. Brainlabs also appears, with a fuller profile, in this site's shorter list of top digital marketing agencies.

Services

  • Paid search and SEO
  • Paid social and influencer
  • Programmatic and CTV
  • Retail media
  • Performance creative
Employees
1,000+
Founded
2012
Founder
Dan Gilbert
Ownership
Management with Falfurrias Capital Partners
Core services
Paid search, paid social, programmatic, SEO, retail media
29

NP Digital

Best for: Growth-stage brands that prioritise search

NP Digital was founded in 2017 by Neil Patel and Mike Kamo and states more than 1,000 employees in 28 countries. Its site lists country teams across North America, Europe, Asia Pacific and Latin America, and gives an address in Las Vegas, Nevada. Services are grouped into data and analytics, earned media, paid media and creative; the company also runs the Ubersuggest and AnswerThePublic search tools, which feed its SEO work and act as a source of leads. The agency appears in this site's shorter list of top digital marketing agencies as well.

Services

  • SEO and earned media
  • Paid media
  • Creative
  • Data and analytics
  • Ubersuggest and AnswerThePublic tools
Employees
1,000+
Countries
28
Founded
2017
Founders
Neil Patel, Mike Kamo
Core services
SEO and earned media, paid media, creative, analytics
30

PMG

Best for: Brands wanting an independent media agency of record

PMG states more than 1,000 team members across 13 global hub offices: Dallas, Austin, Fort Worth, Atlanta, New York, Boston and Cleveland in the US, London and Brighton in the UK, Düsseldorf, San José in Costa Rica, Toronto and Mexico City. George Popstefanov is listed as founder and chief executive. PMG offers integrated marketing and media, including media agency-of-record work, creative production, content and studio work and commerce, run on its own operating system for data, strategy and execution, called Alli. Most of its hubs are in the United States.

Services

  • Media planning and buying
  • Creative and content studio
  • Commerce
  • Data and technology (Alli)
Employees
1,000+
Offices
13 global hubs
Core services
Media, creative, commerce, data (Alli platform)
31

Schbang

Best for: Consumer brands marketing in India

Schbang is an India-based agency that describes itself as a team of more than 1,000 specialists and says it has been operating for 11 years. Its offer spans brand solutions, technology solutions that align processes and tools with customer experience, media solutions for audience-targeted ad placement, and research, data and analytics. It also runs film and photography production through Schbang Motion Pictures, Global Content Hub and Schbang 808. It is the only agency based in India in this edition.

Services

  • Brand strategy and creative
  • Media planning and buying
  • Technology and CX
  • Research and analytics
  • Film and content production
Employees
1,000+
Core services
Brand, technology, media, research, film production
32

Tinuiti

Best for: US brands selling direct and through marketplaces

Tinuiti was founded in 2004 as Elite SEM in New York City and states more than 1,000 employee owners and US$4 billion of digital media under management. It partnered with Mountaingate Capital in 2017 and New Mountain Capital in 2021, and it acquired Bliss Point Media, a Santa Monica connected-TV specialist. Services cover Amazon and retail media, streaming and linear TV, audio, display and out-of-home, search including AI SEO and shoppable media, Meta and TikTok social, and affiliate, creative, conversion-rate optimisation, e-mail and influencer marketing. Tinuiti also appears in this site's shorter list of top digital marketing agencies.

Services

  • Amazon and retail media
  • Search and AI SEO
  • Paid social
  • Streaming TV and audio
  • Affiliate and e-mail
Employees
1,000+ employee owners
Media under management
US$4bn
Founded
2004 (as Elite SEM)
Investors
Mountaingate Capital (2017), New Mountain Capital (2021)
Core services
Retail media, search, social, TV and streaming
33

Adways

Best for: Advertisers working in the Japanese market

Adways was founded in Osaka on 28 February 2001 and moved its headquarters to Tokyo in 2004; it is listed on the Tokyo Stock Exchange Standard Market under code 2489. The group had 992 employees at the end of December 2025, a figure that includes temporary staff. Its company profile reports consolidated gross billings, rather than revenue, of more than ¥50 billion in every fiscal year since the one ending December 2021. Because gross billings are not revenue, Adways is ranked here on headcount.

Services

  • Internet advertising services
Employees
992 incl. temporary (31 Dec 2025)
Founded
28 February 2001, Osaka
Headquarters
Shinjuku, Tokyo, Japan
Listed on
Tokyo Stock Exchange Standard (2489)
Gross billings
Over ¥50bn a year since FY2021
Core services
Internet advertising
34

WebFX

Best for: Small and mid-sized US companies

WebFX was founded in 1996 and states 750 experts on staff. Its services cover AI search and SEO, including local SEO and AI-visibility tracking; digital advertising, including PPC, paid social and programmatic; content marketing, copywriting and social media management; revenue marketing, conversion-rate optimisation, call tracking, attribution and marketing automation; and web design, development and marketplace marketing for Amazon and Walmart. The company has been recognised as a best place to work in Pennsylvania. Its breadth of services, from search to web development, is typical of agencies serving companies without large in-house marketing teams.

Services

Employees
750
Founded
1996
Core services
SEO, PPC, content, CRO, web design
35

D2C

Best for: Advertisers using mobile-carrier data in Japan

D2C is a Japanese data marketing company established on 1 June 2000. It had 716 employees including consolidated subsidiaries at the end of March 2026. On 16 January 2026 it announced that it had become a wholly owned subsidiary of CARTA HOLDINGS, and in June 2026 it announced a business integration policy with CARTA ZERO. CARTA HOLDINGS is owned 51.61% by NTT DOCOMO and 48.39% by Dentsu Group. D2C's services include docomo data and marketing products, a marketing agency business and a marketing and creative unit called CX CRAFTS, which gives it access to mobile-carrier data that most agencies in this list do not have.

Services

  • docomo data and marketing products
  • Marketing agency services
  • Marketing and creative (CX CRAFTS)
Employees
716 incl. subsidiaries (31 Mar 2026)
Established
1 June 2000
Parent
CARTA HOLDINGS (100%)
Core services
Data marketing, docomo data products, agency services
36

Croud

Best for: Brands running multi-language campaigns from a central team

Croud was founded in 2011 by Luke Smith, an ex-Googler who is co-founder and chief executive, and Ben Knight, a former head of search. It states about 600 in-house digital experts plus an on-demand network of 2,900 marketing specialists, working from five offices in London, Shrewsbury, New York, Atlanta and Dubai. Croud describes itself as an independent global media, creative and data agency and received investment from ECI Partners in 2024. The freelance network lets it staff local-language work without local offices. Croud also appears in this site's shorter list of top digital marketing agencies.

Services

  • Paid search and social
  • Programmatic media
  • Creative
  • Data and analytics
  • Multilingual campaigns via freelance network
Employees
c. 600 in-house, plus 2,900-strong network
Offices
5 in UK, US and UAE
Founded
2011
Ownership
Independent; ECI Partners investment (2024)
Core services
Media, creative, data
37

Ignite Visibility

Best for: Franchise and multi-location brands in the US

Ignite Visibility was founded in 2013 by John Lincoln and Krishnan Coughran and is headquartered in San Diego, with offices in Irvine, New York and Orlando and a remote-first team. It states more than 600 staff, whom it calls Igniters, and partnered with Mountaingate Capital in February 2023. The agency focuses on enterprise, franchise and multi-location clients, with services such as review and reputation tools, pay-per-call and pay-per-lead programmes for home services, 24-hour lead response and closed-loop revenue attribution. It also appears in this site's shorter list of top digital marketing agencies.

Services

  • SEO and local search
  • Paid media
  • Reputation management
  • Pay-per-lead and pay-per-call programmes
  • Revenue attribution
Employees
600+
Founded
2013
Headquarters
San Diego, California, US
Investor
Mountaingate Capital (2023)
Core services
SEO, paid media, local and franchise marketing
38

Enero Group

Best for: Technology and B2B companies in Australia, the US and Europe

Enero Group is an Australian-listed marketing group that states a global team of about 500 people in 16 cities and more than 300 clients. Its brands are Hotwire, a technology PR and marketing consultancy; ROI·DNA, a B2B digital marketing agency; Orchard, a connected-experience agency; OBMedia, a customer-acquisition platform; and BMF, a creative agency. The site carries a headline announcing the sale of OBMedia to focus the portfolio. For the year to 30 June 2026 Enero reported 9% EBITDA growth and 54% net profit growth, with net revenue up 11% at BMF and 9% at Orchard. No group revenue figure appeared on the pages opened, so Enero is ranked on headcount.

Services

  • B2B digital marketing (ROI·DNA)
  • Technology PR and marketing (Hotwire)
  • Connected experience (Orchard)
  • Creative (BMF)
Employees
c. 500
Cities
16
FY2026 results
EBITDA +9%, net profit +54%
Core services
B2B digital marketing, technology PR, experience design, creative
39

Converteo

Best for: Marketing teams setting up data and measurement foundations

Converteo is a consultancy working on data, AI and marketing that states more than 450 consultants and experts "dedicated to transforming organizations through Data, AI, and Agentics". Its English-language site gives an office address in New York. The firm sits between the marketing agencies and the data consultancies in this list: like Artefact it is staffed mainly by consultants rather than media buyers or creatives, and it is engaged to set up analytics, customer data, marketing measurement and AI use cases rather than to run campaigns. It is the smallest agency in this edition by stated headcount and is included because it clears the 400-person threshold.

Services

  • Marketing data and analytics
  • Customer data platforms
  • Marketing measurement
  • AI and agentic use cases
Employees
450+
Core services
Data, AI and marketing consulting

Full ranking table

Ranks 1 to 9 are ordered by revenue in US dollars; ranks 10 to 39 by company-stated headcount. "Not stated" means that no page opened for this edition named the agency's headquarters country.

RankAgencyHQ or listing countryRevenue (US$ equivalent)Fiscal yearEmployees
1Accenture SongNot statedc. US$20bn (Digiday)FY2025 (to Aug 2025)Not published
2BlueFocusChinaUS$10.07bn2025Not published
3Monks (S4 Capital)United Kingdom (LSE)£754.8m (US$994.5m)20256,345
4Next 15 GroupUnited Kingdom (AIM)£617.3m (US$813.3m)FY to 31 Jan 20263,350
5LocaliQ (USA TODAY Co.)United StatesUS$448.3m2025Not published
6Making ScienceSpain€373.5m (US$421.6m)2025826
7Septeni HoldingsJapan¥30,309m (US$202.6m)20251,674
8Digital HoldingsJapan¥13,102m (US$87.6m)2025Not published
9SyzygyGermany€57m (US$64.3m), preliminary2025c. 500
10VMLNot stated——30,000+ (2023)
11Publicis SapientNot stated——c. 20,000
12MerkleNot stated——16,000+
13PerformicsNot stated——15,000+ (specialists)
14Cheil WorldwideNot statedNot retrieved—8,000+
15EpsilonNot stated——8,000+
16iProspectNot stated——8,000+
17EY Studio+Not stated——7,000+ (network)
18DEPTNot stated——4,000+
19diva-eNot stated——4,000+ (network)
20Hakuhodo DY ONEJapan——3,290
21AssemblyNot stated——3,000+
22Dentsu DigitalJapan——2,596
23ArtefactNot stated——2,500
24FlywheelNot stated——2,000+
25JellyfishNot stated——1,600+
26Cosmo5 (Labelium)Not stated——1,300
27We Are SocialNot stated——1,200
28BrainlabsNot stated——1,000+
29NP DigitalNot stated——1,000+
30PMGNot stated——1,000+
31SchbangIndia——1,000+
32TinuitiNot stated——1,000+
33AdwaysJapanNot published (gross billings only)—992
34WebFXNot stated——750
35D2CJapan——716
36CroudNot stated——c. 600
37Ignite VisibilityUnited States——600+
38Enero GroupAustralia (ASX)Not retrieved—c. 500
39ConverteoNot stated——450+

By country

Countries are given only where a source opened for this edition states the headquarters or the stock-exchange listing. Most network and private agencies do not state a headquarters on the pages used, and are grouped under "Not stated" rather than assigned from memory.

CountryAgenciesAgencies listed
Japan6Septeni Holdings, Digital Holdings, Hakuhodo DY ONE, Dentsu Digital, Adways, D2C
United Kingdom2Monks (S4 Capital), Next 15 Group
United States2LocaliQ (USA TODAY Co.), Ignite Visibility
Australia1Enero Group
China1BlueFocus
Germany1Syzygy
India1Schbang
Spain1Making Science
Not stated24Accenture Song, VML, Publicis Sapient, Merkle, Performics, Cheil Worldwide, Epsilon, iProspect, EY Studio+, DEPT, diva-e, Assembly, Artefact, Flywheel, Jellyfish, Cosmo5 (Labelium), We Are Social, Brainlabs, NP Digital, PMG, Tinuiti, WebFX, Croud, Converteo

By type, the 39 entries divide into two consultancy units (Accenture Song, EY Studio+); ten units of advertising or marketing groups (VML, Publicis Sapient, Merkle, Epsilon, Hakuhodo DY ONE, Dentsu Digital, Assembly, Flywheel, Jellyfish, D2C); eleven companies or segments that publish results (BlueFocus, Monks, Next 15, LocaliQ, Making Science, Septeni, Digital Holdings, Syzygy, Adways, Enero, Cheil); and sixteen privately held agencies or agencies whose ownership is not stated on the pages used.

Notable changes in 2026

  • D2C joins CARTA HOLDINGS (16 January 2026): D2C became a wholly owned subsidiary of CARTA HOLDINGS and in June 2026 announced a business integration policy with CARTA ZERO.
  • EY Studio+ expands to the Middle East (29 January 2026): EY said the regional team of more than 200 specialists could draw on a global network of more than 7,000 professionals.
  • Syzygy preliminary results (3 February 2026): revenue fell 18% to €57 million and the company guided to about €50 million for 2026.
  • WPP becomes a single company (26 February 2026): WPP announced four operating units, WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions, and a unified operating model for its creative, PR and design brands.
  • Digital Holdings delisted (scheduled 19 March 2026): after Hakuhodo DY Holdings' tender offer, the company's shares were set to leave the Tokyo Stock Exchange through a share consolidation.
  • S4 Capital 2025 results (March 2026): net revenue fell 10.8% and headcount 11.5%, to 6,345; the group repurchased €25.7 million of its term loan at a discount.
  • BlueFocus 2025 results (22 April 2026): revenue of US$10.07 billion, with AI-driven revenue up 210.42% to US$546.05 million.
  • Next 15 restructuring (7 May 2026): the portfolio was halved from 22 businesses to 11 and Mach49 was reported as a discontinued operation.
  • Ad Age Agency Report 2026 (June 2026): the 82nd edition ranked the top 25 agency companies by 2025 revenue; Advantage Solutions placed 18th with US$1.22 billion of marketing revenue.
  • Enero sells OBMedia (2026): Enero announced the sale of its customer-acquisition business OBMedia and reported 9% EBITDA growth for the year to June 2026.
  • Late-2025 changes carried into 2026: Gannett's successor, USA TODAY Co., renamed its Digital Marketing Solutions segment LocaliQ in November 2025, and Making Science completed the sale of its Spanish cloud and cybersecurity business to Lutech on 19 December 2025, with a variable payment due in the first half of 2026.

Alternatives by use case

For enterprise programmes that combine marketing with technology change, Accenture Song, EY Studio+, Publicis Sapient and diva-e sell marketing as part of wider transformation work. For customer data, identity and loyalty, Merkle and Epsilon are the largest specialists, with Artefact and Converteo as consultancy-style alternatives. For paid search, social and programmatic performance, iProspect, Performics, Brainlabs, NP Digital, Croud and Cosmo5 are organised around measurable media. For retail media and marketplace selling, Flywheel and Tinuiti are the commerce specialists. For social-led work, We Are Social. For Japan, Hakuhodo DY ONE, Dentsu Digital, Septeni, Adways and D2C; for India, Schbang; for China's outbound advertisers, BlueFocus. For local and small businesses in the United States, LocaliQ and WebFX sell packaged services. Agencies that could not be ranked here, such as Deloitte Digital, IBM iX, AKQA, R/GA and Huge, remain large alternatives for creative and experience work.

Frequently asked questions

What is the largest digital marketing agency in the world

By revenue, Accenture Song, which Digiday reported at roughly US$20 billion for fiscal 2025, although Accenture does not publish the unit's figure. BlueFocus follows with US$10.07 billion for 2025, most of it pass-through media buying. By stated headcount, VML was formed in 2024 with more than 30,000 people, and Publicis Sapient states about 20,000.

Which digital marketing agencies are publicly listed

Listed companies in this ranking include S4 Capital, which trades as Monks on the London Stock Exchange; Next 15 on London's AIM; Making Science on BME Growth and Euronext; Syzygy in the Prime Standard; Adways on the Tokyo Stock Exchange; and Enero on the ASX. Digital Holdings was due to be delisted in March 2026 after a tender offer by Hakuhodo DY Holdings.

Why are Deloitte Digital and IBM iX not in the ranking

The list ranks only agencies with a revenue or headcount figure on a page opened for this edition. Deloitte Digital describes "tens of thousands" of professionals in 47 studios without a number, and IBM iX's page gives no headcount. Ad Age's 2026 Agency Report ranks Deloitte Digital among the largest agency companies, but its table could not be retrieved.

What is the difference between revenue and net revenue for agencies

Revenue includes costs passed through to clients, such as media bought on their behalf or third-party production. Net revenue removes those costs and is closer to the agency's fee income. S4 Capital reported £754.8 million of revenue and £673.0 million of net revenue for 2025; at BlueFocus, outbound media buying alone was 82.25% of revenue.

Which digital agencies belong to the big advertising holding companies

In this list, Publicis Sapient and Epsilon belong to Publicis Groupe, VML to WPP, and Merkle to dentsu. Dentsu Group owns 75% of Dentsu Digital and 52.48% of Septeni Holdings. Hakuhodo DY ONE is the digital core of the Hakuhodo DY Group, which also bought Digital Holdings. Assembly is part of the Stagwell network.

What is the largest privately owned digital marketing agency

Among agencies that state their headcount, DEPT is the largest privately owned agency with more than 4,000 specialists, backed by The Carlyle Group since 2020. The diva-e Conclusion network also states more than 4,000 experts, and Artefact states 2,500. Brainlabs, Tinuiti, NP Digital and PMG each state more than 1,000 staff.

Why does this list have 39 agencies instead of 50

The edition was planned as a top 50, but each entry needed a revenue or headcount figure from a filing, results release, company page or named press report opened during the review. Only 39 agencies met that test, so the title states the real count rather than filling the list with unmeasured names or estimates.

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