A digital marketing agency plans, produces and runs marketing that reaches people through digital channels: search engines, social platforms, marketplaces, programmatic media, e-mail, apps and websites. At the largest scale the category is no longer made up of stand-alone shops. It includes the digital and performance units of advertising holding companies, the marketing arms of consulting firms, listed specialists in Europe and Asia, and private-equity-backed independents.
This edition lists 39 agencies that could be measured from a page opened for this review. Nine are ranked by their latest published revenue; the other 30 do not publish revenue for the unit and are ranked after them by the headcount they state themselves. Accenture Song heads the list with revenue that Digiday put at roughly US$20 billion for fiscal 2025, followed by the Chinese group BlueFocus at US$10.07 billion for 2025. Among agencies ranked by size of staff, VML was formed with more than 30,000 people and Publicis Sapient states about 20,000.
The list is broader than this site's shorter selection of the top digital marketing agencies and does not repeat its ranking of the largest advertising agencies, which covers whole holding companies such as Publicis Groupe, WPP and Omnicom. Here those groups appear only through their digital, data and performance units.
Contents
- Overview
- Market context
- How the ranking was built
- Methodology
- The list
- Full ranking table
- By country
- Notable changes in 2026
- Alternatives by use case
- Frequently asked questions
- See also
Overview
Digital marketing covers paid search and search engine optimisation, paid social and influencer work, programmatic display and connected-TV buying, retail and marketplace media, customer relationship marketing, analytics and the build of websites, apps and commerce platforms. An agency in this list earns most of its income from doing that work for clients, not from selling software or owning media. That separates it from advertising technology vendors, from lead-generation marketplaces that sell customers to advertisers, and from publishers.
Four kinds of company
Holding-company units. The advertising groups each run specialist digital brands: Publicis Sapient and Epsilon at Publicis Groupe; VML at WPP; Merkle and Dentsu Digital in the dentsu group; Hakuhodo DY ONE in the Hakuhodo DY group; Flywheel, whose investor link points to Omnicom; and Assembly in the Stagwell network. Their parents report group revenue but not revenue by brand, so these units are ranked here on the headcount each brand publishes.
Consultancy units. Accenture Song and EY Studio+ sell marketing, customer experience and design work alongside their parents' technology and strategy consulting.
Companies that publish results. S4 Capital (Monks), Next 15, Making Science, Syzygy, Septeni Holdings, Digital Holdings, BlueFocus, Adways and Enero publish annual or preliminary results, and LocaliQ is a reported segment of USA TODAY Co.
Privately held agencies. DEPT, Brainlabs, Tinuiti, Croud, Ignite Visibility, NP Digital, PMG, WebFX, Artefact and others are owned by founders, staff, private-equity investors or private groups such as The Brandtech Group (Jellyfish), and disclose headcount, offices and media under management but not revenue.
Related categories have their own lists on this site: search engine optimisation agencies, pay-per-click agencies, content marketing agencies, B2B marketing agencies, branding agencies, UX design agencies, Amazon agencies and public relations agencies.
Market context
The largest players have grown faster than the traditional networks they compete with. Digiday reported that Accenture Song generated roughly US$20 billion in fiscal 2025, up 8%, against WPP's £14.7 billion and Publicis Groupe's €16.03 billion for 2024. Ad Age's 82nd Agency Report, published in June 2026, ranked the top 25 agency companies worldwide by 2025 revenue and placed Deloitte Digital among the 11 US-headquartered companies on that list.
Pass-through media spending makes revenue figures hard to compare. BlueFocus reported US$10.07 billion of revenue for 2025, but US$8.282 billion of it, 82.25%, came from cross-border media buying for Chinese advertisers going abroad. Making Science reported €373.5 million of gross revenue but a gross margin of €74.8 million, because most of its growth came from reselling Google advertising in new markets. S4 Capital and Next 15 also report a lower "net revenue" line that strips out pass-through costs: £673.0 million against £754.8 million of revenue at S4, and £448.8 million against £617.3 million at Next 15.
Consolidation and restructuring
WPP merged Wunderman Thompson and VMLY&R into VML, which became operational on 1 January 2024. In February 2026 WPP said it would move from a holding-company structure to a single company with four operating units, WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. EY assembled EY Studio+ in June 2025 from 37 specialist acquisitions and its own businesses. Next 15 cut its portfolio from 22 businesses to 11 during the year to January 2026 and reduced headcount from 3,992 to 3,350. S4 Capital's year-end headcount fell 11.5% to 6,345 in 2025. In Japan, Hakuhodo DY ONE was formed in April 2024 by merging Digital Advertising Consortium and IREP, and D2C became a wholly owned subsidiary of CARTA HOLDINGS in January 2026.
How the ranking was built
The ranking has two tiers. Agencies whose own revenue is published, in a filing, results release or segment report, come first, ordered by that revenue in US dollars. Agencies that publish no revenue for the unit follow, ordered by the number of people the agency itself states on its website or in a dated announcement. Equal headcounts are ordered alphabetically.
Revenue is the reported top line, including pass-through costs, because that is the figure every revenue-ranked company publishes; net revenue is shown alongside where reported. Amounts in other currencies are converted at the US Internal Revenue Service's 2025 yearly average rates: €0.886, £0.759 and ¥149.632 per US dollar. The same rates are applied to fiscal years ending in 2026 (Next 15, January 2026). Accenture Song's figure is a press estimate attributed to Digiday, since Accenture does not report the unit separately.
To be included an agency had to show either at least US$50 million of revenue or at least 400 staff on a page opened for this edition. Headcount figures are the agencies' own and are usually rounded claims such as "1,000+"; they are not audited and may be measured differently from one company to another.
Methodology
Entries 1 to 9 are ordered by latest full-year revenue in US dollars, converted at IRS 2025 yearly average rates. Entries 10 to 39 publish no revenue for the agency and are ordered by company-stated headcount, with ties ordered alphabetically. Every figure comes from a company filing, results release, company web page or named press report opened during this review; nothing was estimated by the editors.
The edition was planned as a top 50, but only 39 agencies could be measured this way, so the title states the real count. Several agencies that are often ranked among the largest are left out because no revenue or headcount figure could be confirmed from a page opened for this edition: Deloitte Digital (which describes "tens of thousands" of professionals without a number), IBM iX, AKQA, R/GA, Huge, Razorfish, Digitas, Acxiom, Valtech, Code and Theory, Wpromote, Incubeta, Power Digital, Critical Mass and WPP Production. CyberAgent's internet advertising business, Cheil Worldwide's audited revenue and Ad Age's full Agency Report table could not be retrieved; Cheil is therefore ranked on headcount. Lead-generation marketplaces such as QuinStreet, whose fiscal 2026 revenue was US$1,293.7 million, are excluded because they sell customer acquisition from their own platforms rather than act as an agency. Media-buying agencies are excluded unless they position themselves as performance or digital marketing networks (iProspect, Performics).
The list
1
AS
Accenture's marketing, creative and customer-experience business
Best for: Large enterprises combining marketing with technology change
Accenture Song is the marketing and customer-experience unit of Accenture, combining creative, media, commerce and service design with its parent's technology and consulting work. Accenture does not report Song's revenue separately. Digiday, in January 2026, reported that Song generated roughly US$20 billion in fiscal 2025, an 8% increase on the prior year, and compared it with WPP's £14.7 billion and Publicis Groupe's €16.03 billion of 2024 revenue, while noting that the comparison is imperfect. The figure is a press report, not an audited segment, which is why it is labelled as such in this ranking. Digiday described the unit as having moved upstream of advertising, selling business transformation and customer experience to chief executives as well as marketing to chief marketing officers.
Services
- Marketing and creative
- Customer experience
- Revenue (FY2025)
- c. US$20bn (Digiday report, not disclosed by Accenture)
- Growth
- c. 8% (Digiday)
- Parent
- Accenture
- Core services
- Marketing, creative, customer experience
2
B
Chinese marketing group built around outbound media buying
Best for: Chinese brands advertising outside China
BlueFocus is a China-based marketing communications and technology company whose 2025 results release was datelined Beijing. It reported revenue of US$10.07 billion and net profit of US$32.984 million for 2025. The revenue line is dominated by cross-border media buying for Chinese brands advertising abroad, which accounted for US$8.282 billion, or 82.25% of the total. That pass-through business makes BlueFocus's revenue look larger than its agency fee income. The group reported AI-driven revenue of US$546.05 million, up 210.42% and equal to 5.42% of revenue, and said it had a core team of nearly 500 AI specialists. Its activities span international outbound marketing, full-service campaigns and AI-based marketing platforms.
Services
- Cross-border media buying for Chinese advertisers
- Full-service campaign work
- AI-based content and marketing platforms
- International outbound marketing
- Revenue (FY2025)
- US$10.07bn
- Net profit (FY2025)
- US$32.984m
- Outbound media buying
- US$8.282bn (82.25% of revenue)
- Core services
- Outbound marketing, media buying, campaigns, AI marketing tools
3
Listed digital-only content, data and technology group
Best for: Brands consolidating digital marketing with one listed group
S4 Capital, listed on the London Stock Exchange, trades as Monks. For 2025 it reported revenue of £754.8 million, down 11.0% from £848.2 million, and net revenue of £673.0 million, down 10.8% reported and 8.4% like-for-like. Marketing Services contributed £614.0 million of net revenue and Technology Services £59.0 million, the latter down 31.9%. Headcount at the end of 2025 was 6,345, down 11.5% from 7,166, across 33 countries. After the year end the group bought back €25.7 million of its €375 million Term Loan B at a discount, leaving €349.3 million due in August 2028, and proposed a final dividend of 1.1p per share. Monks also appears, ranked on different criteria, in this site's shorter list of top digital marketing agencies.
Services
- Marketing Services
- Technology Services
- Revenue (FY2025)
- £754.8m (c. US$994.5m)
- Net revenue (FY2025)
- £673.0m
- Employees
- 6,345 (31 Dec 2025)
- Countries
- 33
- Listed on
- London Stock Exchange (SFOR)
- Core services
- Marketing services, technology services
4
N1
AIM-listed group of data, digital and communications businesses
Best for: UK-centred clients buying data-led marketing and research
Next 15 Group is listed on London's AIM market. For the year ended 31 January 2026 it reported statutory revenue of £617.3 million, down 3.4%, and net revenue of £448.8 million, a like-for-like decline of 4.3%. The year was one of restructuring: the portfolio was cut from 22 businesses to 11, headcount fell from 3,992 to 3,350, and the Mach49 venture business was wound down and reported as discontinued, with an arbitration still under way. The group's growth businesses, which it calls Track 1 (SMG, Transform, Savanta, Pretzl, M Booth and M Booth Health), grew revenue 4% like-for-like, led by digital transformation and retail media. Statutory results showed a £13.4 million loss before tax, mainly from Mach49 costs and impairments.
Services
- SMG
- Transform
- Savanta
- Pretzl (B2B marketing)
- M Booth and M Booth Health
- Revenue (FY to 31 Jan 2026)
- £617.3m (c. US$813.3m)
- Net revenue
- £448.8m
- Employees
- 3,350
- Listed on
- AIM, London (NFG)
- Core services
- Retail media, digital transformation, B2B marketing
5
Digital marketing segment of USA TODAY Co.
Best for: Local businesses in the United States
LocaliQ is the digital marketing business of USA TODAY Co., the publisher formerly called Gannett. In November 2025 the company renamed its Digital Marketing Solutions segment LocaliQ. The segment reported revenue of US$448.3 million for 2025, down from US$477.8 million in 2024, against total company revenue of US$2,302.2 million. The average number of customers on the LocaliQ core platform was 13,300 in 2025, down from 14,300. LocaliQ differs from the other agencies in this list in that its customers are local businesses, counted in thousands on a common platform, rather than a few hundred large brands.
Services
- Digital marketing for local businesses on the LocaliQ core platform
- Revenue (FY2025)
- US$448.3m
- Prior year
- US$477.8m
- Average core platform customers
- 13,300 (2025)
- Parent
- USA TODAY Co., Inc. (formerly Gannett)
- Core services
- Digital marketing for local businesses
6
Madrid-based digital marketing and ad-tech group, Google reseller
Best for: Advertisers concentrated on the Google ecosystem in Europe
Making Science is a Madrid-based digital marketing and technology group founded in 2016 and listed on BME Growth and Euronext. Its 2025 results showed gross revenue of €373.5 million, up 36.3%, and gross margin of €74.8 million, up 5.0%; international revenue of €216 million overtook Spain's €147 million. The gap between revenue and margin comes from reselling Google advertising, which the company has done in the United States since January 2024 and now also in the United Kingdom; it is one of Google's 15 Full Stack Sales Partners. In December 2025 it completed the sale of its Spanish cloud and cybersecurity business to Lutech for a maximum enterprise value of €26 million; the 2025 figures include that business for the full year.
Services
- Paid media and Google Marketing Platform services
- Google advertising resale
- Ad-tech products (ad-machina)
- AI technology (RAISING)
- Gross revenue (FY2025)
- €373.5m (c. US$421.6m)
- Gross margin (FY2025)
- €74.8m
- Employees
- 826 (year-end 2025)
- Headquarters
- Madrid, Spain
- Founded
- 2016
- Listed on
- BME Growth; Euronext
- Core services
- Digital marketing, Google reselling, ad tech, AI
7
SH
Japanese digital marketing group majority-owned by Dentsu Group
Best for: Japanese advertisers buying performance and social media
Septeni Holdings is a Japanese digital marketing group reporting under IFRS. Revenue for 2025 was ¥30,309 million, up from ¥28,284 million in 2024, and profit before tax was ¥4,718 million. Its segments are Marketing Communication, Direct Business and Data & Solutions; the group had 1,674 regular employees at 31 December 2025, 1,104 of them in Marketing Communication. Dentsu Group is the largest shareholder with 52.48% of shares, following capital alliances in 2018 and 2021 and a memorandum signed on 25 November 2025 that lets Dentsu propose a director and an auditor. Septeni also holds 25% of Dentsu Digital, which is listed separately below.
Services
- Marketing Communication segment
- Direct Business segment
- Data & Solutions segment
- Revenue (FY2025)
- ¥30,309m (c. US$202.6m)
- Employees
- 1,674 (31 Dec 2025)
- Largest shareholder
- Dentsu Group Inc., 52.48%
- Core services
- Digital advertising, direct marketing, data solutions
8
DH
Japanese digital marketing group taken over by Hakuhodo DY Holdings
Best for: Japanese advertisers already working with the Hakuhodo DY group
Digital Holdings is a Japanese digital marketing group that was listed on the Tokyo Stock Exchange under code 2389. For the year ended 31 December 2025 it reported revenue of ¥13,102 million, down 18.9% from ¥16,155 million, and operating profit of ¥803 million. Profit attributable to owners rose 35.5% to ¥1,817 million and ordinary profit almost doubled to ¥3,402 million, helped by items outside operating profit. In 2025 Hakuhodo DY Holdings completed a tender offer for the company's shares; Digital Holdings paid no year-end dividend for 2025 as a result, and its shares were scheduled to be delisted on 19 March 2026 after a share consolidation. It therefore joins Hakuhodo DY ONE, also listed here, inside the Hakuhodo DY group.
Services
- Digital advertising agency services
- Marketing data and analytics
- Digital business support
- Revenue (FY2025)
- ¥13,102m (c. US$87.6m)
- Operating profit (FY2025)
- ¥803m
- Listing
- Tokyo Stock Exchange (2389); delisting scheduled 19 March 2026
- Parent
- Hakuhodo DY Holdings (after 2025 tender offer)
- Core services
- Digital marketing
9
S
German digital experience and performance marketing group
Best for: German brands needing experience design plus performance media
Syzygy AG is a digital agency group based in Bad Homburg, Germany, founded in 1995 and listed in the Prime Standard since 2000; its roughly 500 specialists work for brands such as Audi, BMW, Porsche and PayPal. Preliminary figures published on 3 February 2026 showed 2025 revenue of €57 million, down 18%, and an operating loss before goodwill write-downs of €1.2 million. Germany produced €46.1 million, 80% of the total; the UK and US segment €5.1 million; and Poland €6.4 million. The group wrote down €4.7 million of goodwill, repaid its bank debt and reported net income of about −€5.7 million. It guided to revenue of about €50 million for 2026 with an EBIT margin of 3% to 4%.
Services
- Digital experience consulting and design (SYZYGY)
- Enterprise technology (SYZYGY Techsolutions)
- Performance marketing and media (SYZYGY Performance)
- Creative production (Ars Thanea)
- Strategy consulting (diffferent)
- Revenue (FY2025, preliminary)
- €57m (c. US$64.3m)
- Employees
- c. 500
- Headquarters
- Bad Homburg, Germany
- Founded
- 1995
- Listed on
- Prime Standard (since 2000)
- Core services
- Digital experience consulting, technology, performance marketing
10
WPP creative, commerce and customer-experience agency formed in 2024
Best for: Global brands consolidating creative and customer-experience work
VML was created by WPP's merger of Wunderman Thompson and VMLY&R. The deal was announced on 18 October 2023, when coverage put the combined agency at more than 30,000 people in 64 markets, and VML became operational on 1 January 2024 with Jon Cook as global chief executive and Mel Edwards as global president. The headcount is the figure stated at formation and has not been updated in a source opened for this edition, so it should be read as a 2023 number. In February 2026 WPP announced a move from a holding-company structure to a single company, placing its agency brands across creative, PR and design under a unified WPP Creative operating model. The new agency took over the client rosters of both predecessors.
Services
- Creative, commerce and customer-experience work combined from Wunderman Thompson and VMLY&R
- Employees
- 30,000+ (at formation, announced Oct 2023)
- Markets
- 64
- Operational since
- 1 January 2024
- Parent
- WPP
- Core services
- Creative, commerce, customer experience
11
Publicis Groupe's digital business transformation consultancy
Best for: Enterprises rebuilding digital commerce and customer platforms
Publicis Sapient began as Sapient, a digital consulting firm founded in Cambridge, Massachusetts in 1990, and is now "a Publicis Groupe company". It states about 20,000 people in 72 offices, with teams in more than 26 countries. Its work leans further toward technology than most entries: its capabilities span strategy, product, experience, engineering and data, and it markets three AI platforms, Sapient Slingshot for software modernisation, Sapient Bodhi for AI agents and workflows, and Sapient Sustain for IT operations. It is included because commerce, customer-experience and data platforms are the foundation of much digital marketing, though it sells less media and campaign work than most entries.
Services
- Strategy and product
- Customer experience and commerce
- Engineering and software modernisation
- Data and AI platforms
- Employees
- c. 20,000
- Offices
- 72 in 26+ countries
- Founded
- 1990, Cambridge, Massachusetts (as Sapient)
- Parent
- Publicis Groupe
- Core services
- Digital business transformation, experience, engineering, data
12
dentsu's data-driven customer experience management agency
Best for: Brands marketing to known customers through data and loyalty
Merkle describes itself as a dentsu company and states more than 16,000 employees across more than 80 locations. It has been in business since 1988. Its offer is organised in five areas: consulting and business operations; experience and product innovation; engagement and loyalty; platforms and engineering; and analytics and insights. Named products include the Merkury identity platform, the LoyaltyPlus loyalty software and Merkle Arc. Its products concentrate on identity, loyalty and analytics, the work of marketing to known customers rather than mass audiences.
Services
- Consulting and business operations
- Experience and product innovation
- Engagement and loyalty (LoyaltyPlus)
- Platforms and engineering
- Analytics and identity (Merkury)
- Employees
- 16,000+
- Locations
- 80+
- In business since
- 1988
- Parent
- dentsu
- Core services
- Customer data, CRM, loyalty, experience, analytics
13
Global performance marketing network
Best for: Advertisers judging media on measurable results
Performics is a performance marketing network. Its website states 15,000+ "performance experts" and offers country sites for 30 countries across the Americas, Europe, the Middle East and Africa, and Asia Pacific, plus a Latin America regional site. The site does not say how the 15,000 figure is counted or name a parent company, so the number may cover specialists shared with a wider network rather than Performics staff alone. The agency positions itself entirely around performance marketing, in which campaigns are judged on measurable results such as sales or leads. Because the headcount is presented as a capability claim rather than an employee count, its rank in this list is less certain than that of agencies that state employees directly.
Services
- Performance marketing
- Country teams in 30 markets
- Stated specialists
- 15,000+ performance experts
- Country sites
- 30
- Core services
- Performance marketing
14
CW
Agency network with 56 offices and more than 8,000 staff
Best for: Multinationals wanting one network across many regions
Cheil Worldwide is a marketing company whose website states more than 8,000 "Cheilers" working from 56 offices in 48 regions, with nine subsidiaries. Cheil's revenue figure could not be retrieved from a page opened for this edition, so it is ranked here by headcount under the list's rules. Its reach extends to affiliated agencies; Social Beat, an Indian performance agency of 300+ staff, lists a Cheil Gurugram office on its site. Cheil is not ranked in this site's list of the largest advertising agencies, which covers holding companies with verified 2025 revenue.
Services
- Integrated marketing and advertising across 56 offices
- Employees
- 8,000+
- Offices
- 56 across 48 regions
- Subsidiaries
- 9
- Core services
- Integrated marketing
15
E
Publicis Groupe's data, identity and marketing technology arm
Best for: Large consumer brands that need identity data and loyalty programmes
Epsilon states that it is a global company with over 8,000 employees and more than 40 offices, and that it joined Publicis Groupe in 2019, where it sits "at the core" of the group. Its business is data and technology-led marketing: the PeopleCloud platform, consumer marketing data, a data clean room, a customer data platform, a loyalty platform, retail media, website personalisation and digital media, together with strategic services. Epsilon is the identity layer behind much of Publicis Groupe's targeting and measurement, and it also sells directly to brands. Its scale in data makes it closer to a marketing-technology company than a creative agency, which is why it is often compared with Acxiom (Omnicom) and Merkle (dentsu).
Services
- PeopleCloud identity and audiences
- Customer data and clean-room services
- Loyalty platforms
- Retail media
- Digital media and personalisation
- Employees
- 8,000+
- Offices
- 40+
- Parent
- Publicis Groupe (since 2019)
- Core services
- Data, identity, loyalty, retail media, personalisation
16
Performance media network linked to dentsu
Best for: Multinationals wanting one performance network in many countries
iProspect states more than 8,000 experts working from 126 office locations in 93 countries, a wider footprint than any other agency in this list. Its specialities are paid search, paid social, programmatic and cross-channel strategy, and it describes services in dynamic creative optimisation, full-funnel experience design, real-time measurement and unified media strategy. The site links to dentsu's corporate site and careers portal but does not describe the ownership relationship on the page opened for this edition. iProspect sits at the boundary between a media agency and a digital marketing agency; it is included because it positions itself around performance channels and outcomes rather than traditional media planning.
Services
- Paid search
- Paid social
- Programmatic and cross-channel media
- Dynamic creative optimisation
- Real-time measurement
- Employees
- 8,000+ experts
- Countries
- 93
- Offices
- 126
- Core services
- Paid search, paid social, programmatic, measurement
17
ES
EY's design, marketing, sales and customer-experience business
Best for: EY clients joining marketing to finance and operations change
EY launched EY Studio+ on 3 June 2025 as a global offering that combines 37 specialist acquisitions with businesses EY had grown itself; it is led by Laurence Buchanan as global leader. Its three areas are customer experience; product and service innovation; and marketing, sales and service transformation, drawing on EY's sector teams and EY.ai. When EY extended Studio+ to the Middle East and North Africa in January 2026, it said the regional team of more than 200 specialists had access to a global network of more than 7,000 professionals. Like Accenture Song, it sells marketing as part of wider transformation programmes, usually to clients that already use the parent firm.
Services
- Customer experience strategy and design
- Product and service innovation
- Marketing, sales and service transformation
- AI-enabled customer operations
- Employees
- 7,000+ professionals (global network, Jan 2026)
- Launched
- 3 June 2025
- Acquisitions combined
- 37
- Parent
- EY
- Core services
- Customer experience, product innovation, marketing and sales transformation
18
Dutch-rooted, Carlyle-backed digital agency network
Best for: Mid-sized and large brands wanting creative and tech under one roof
DEPT traces its history to TamTam, founded in the Netherlands in 1996, which merged with other agencies in 2016 to form DEPT. Its timeline records a 2015 deal with Waterland and backing from The Carlyle Group since January 2020. The company states more than 4,000 specialists in more than 30 offices, drawn from over 85 nationalities, and US$5 billion of media under management. Services are grouped into brand and media, commerce, customer experience, and tech and data, with AI transformation work and an orchestration layer called Deptify. DEPT is one of the largest privately owned digital agencies and also appears in this site's shorter list of top digital marketing agencies.
Services
- Brand and media
- Commerce
- Customer experience
- Technology and data
- AI orchestration (Deptify)
- Employees
- 4,000+
- Offices
- 30+
- Founded
- 1996 as TamTam; DEPT formed 2016
- Ownership
- The Carlyle Group (since 2020)
- Media under management
- US$5bn
- Core services
- Brand and media, commerce, customer experience, tech and data
19
German digital experience and marketing group allied with Conclusion
Best for: German-speaking firms combining commerce platforms with marketing
diva-e describes a Europe-wide network of more than 4,000 digital experts formed through its partnership with Conclusion, trading as diva-e Conclusion. The headcount therefore covers the combined network rather than diva-e alone. Its services run from digital consulting and AI through digital experience platforms (e-commerce, content management, customer data, product information and CRM systems) to digital marketing, which includes SEO, content, paid advertising and omnichannel marketing, and application management and cloud security. The mix makes diva-e as much a systems integrator as an agency.
Services
- Digital consulting and AI
- E-commerce, CMS, CDP and PIM implementation
- SEO, content and paid advertising
- Application management and cloud security
- Employees
- 4,000+ (diva-e Conclusion network)
- Core services
- Digital consulting, experience platforms, digital marketing, application management
20
HD
Hakuhodo DY group's digital marketing company, formed 2024
Best for: Japanese advertisers within the Hakuhodo DY group
Hakuhodo DY ONE was established on 1 April 2024 by merging Digital Advertising Consortium (DAC), founded in December 1996, with IREP, which began in November 1997 as Aspire and took the IREP name in 2000. It had 3,290 employees on 1 April 2026 and is headquartered in the Akasaka Biz Tower in Minato, Tokyo. The company calls itself the "digital core" of the Hakuhodo DY Group, pooling the group's digital knowledge and resources. Its parent group widened its digital base further in 2025 with the tender offer for Digital Holdings, also listed here. It is one of the two largest digital specialists in Japan by headcount in this list, alongside Dentsu Digital.
Services
- Digital marketing for Hakuhodo DY group clients
- Pooled digital knowledge and resources of the group
- Employees
- 3,290 (1 April 2026)
- Founded
- 1 April 2024 (merger of DAC and IREP)
- Headquarters
- Akasaka, Minato, Tokyo, Japan
- Parent
- Hakuhodo DY Group
- Core services
- Digital marketing
21
A
Stagwell network's media and performance agency
Best for: Brands wanting media and performance work outside the big four networks
Assembly states more than 3,000 staff, which it calls builders, in more than 25 major market offices; its location list covers 31 cities. The agency's site links to Stagwell Search+ and positions Assembly within the Stagwell network. Its main tool is STAGE, which it describes as an AI-enabled experience engine, used for brand performance planning across paid social, digital strategy and user-experience work. Assembly is the largest agency in Stagwell's network by stated headcount among those reviewed for this edition; Code and Theory, another Stagwell digital agency, could not be measured from a page opened for this review.
Services
- Brand performance planning
- Paid social and digital media
- Digital strategy
- UX and UI
- Employees
- 3,000+
- Offices
- 25+ major market offices (31 cities listed)
- Network
- Stagwell
- Core services
- Media, brand performance planning, paid social, digital strategy
22
Dentsu's digital marketing company in Japan
Best for: Japanese advertisers already working with dentsu
Dentsu Digital was established on 1 July 2016 and is owned 75% by Dentsu Group and 25% by Septeni Holdings. It had 2,596 employees at the end of December 2025, with offices in the Dentsu headquarters building in Shiodome, Tokyo, and in Osaka. The joint ownership reflects the capital alliance in which Dentsu Group became Septeni's majority shareholder. It is a separate company from dentsu's international digital brands such as Merkle. It does not publish its own revenue.
Services
- Digital marketing for Japanese advertisers
- Employees
- 2,596 (31 Dec 2025)
- Established
- 1 July 2016
- Ownership
- Dentsu Group 75%, Septeni Holdings 25%
- Offices
- Tokyo (Shiodome), Osaka
- Core services
- Digital marketing
23
Data and AI consultancy with a marketing practice
Best for: Marketers building data and AI capability in-house
Artefact describes itself as a data and AI consultancy and states 2,500 people. Its own breakdown lists more than 1,050 AI and data consultants, 450 data scientists, 400 AI and data marketing specialists, 350 engineers and 250 data analysts. It says it works with more than 1,000 clients, among them 300 international brands, and its leadership pages cover France, Switzerland, the US, Brazil, Germany, the UK, Spain, Morocco and the Benelux. Its offer covers strategy and transformation, AI and data for customers and operations, and AI and IT technologies. Marketing is one practice among several, which is why its 400-strong marketing team is smaller than its total headcount suggests.
- Employees
- 2,500
- Marketing specialists
- 400+
- Clients
- 1,000+
- Core services
- Data and AI consulting, data marketing, data engineering
24
F
Commerce and retail media specialist linked to Omnicom
Best for: Consumer brands selling through online retailers
Flywheel states more than 2,000 employees working in 11 offices across more than 20 countries. It specialises in digital commerce: commerce strategy and execution, managed retail media, retail operations, content and creative, and consulting, supported by a Commerce Cloud of retail media, retail operations and market intelligence products. The site's investor link points to Omnicom Group's investor relations, reflecting its place in that group. Its focus on commerce puts it in direct competition with Tinuiti, which also lists retail media among its main services.
Services
- Retail media management
- Marketplace and retail operations
- Market intelligence
- Commerce content and creative
- Commerce consulting
- Employees
- 2,000+
- Offices
- 11 in 20+ countries
- Core services
- Retail media, marketplace operations, commerce analytics
25
Brandtech Group's digital marketing agency
Best for: Brands wanting integrated media, creative and data
Jellyfish states more than 1,600 people in 30 offices across 22 countries and describes itself as "proud to be part of The Brandtech Group". Brandtech, headquartered in New York and founded in June 2015 by David Jones, lists 11 group companies including Oliver, Pencil, fifty-five, DP6 and Mobkoi. Jellyfish works across media, creative, content, data and technology and emphasises AI-assisted approaches. It also appears in this site's shorter list of top digital marketing agencies, ranked there on different criteria.
Services
- Media
- Creative and content
- Data
- Technology
- Employees
- 1,600+
- Offices
- 30 in 22 countries
- Parent
- The Brandtech Group
- Core services
- Media, creative, content, data, technology
26
European performance and commerce group; labelium.com now redirects here
Best for: European advertisers wanting performance media across many markets
Labelium's web address now redirects to Cosmo5, whose site states 1,300 experts in 30 offices across 18 countries. It lists five core capabilities, media, commerce, creative, data and technology, and five transformation areas covering marketing, business, sustainability, operations and organisation. Offices named on the site include 14 in Europe, among them London, Paris and Berlin, plus Bogotá, Chicago, Singapore and Tokyo. The site does not describe its ownership or the history of the change of name, so the relationship between the Labelium and Cosmo5 brands is stated here only as the redirect and the site's "Part of Cosmo5" label.
Services
- Performance media
- Commerce and marketplaces
- Creative
- Data and technology
- Employees
- 1,300
- Offices
- 30 in 18 countries
- Core services
- Media, commerce, creative, data, technology
27
Social media agency across four continents
Best for: Consumer brands whose marketing is led by social platforms
We Are Social is an agency built around social media. Its site states 1,200 people spanning four continents and offers market sites for the UK, Australia, Canada, France, Germany, Indonesia, Italy, the Netherlands, Singapore, Spain, the UAE and the US. The site's footer links to Plus Company but does not describe the relationship, and it gives no founding year. It is one of the few agencies of this size whose business is organised around social platforms rather than search or commerce.
- Employees
- 1,200
- Markets
- 12 market sites
- Core services
- Social media marketing
28
Private-equity-backed performance marketing agency
Best for: Performance-focused advertisers in the UK and US
Brainlabs was founded in 2012 by Dan Gilbert, who left Google to start it, and states more than 1,000 staff in hubs on five continents. It is management-owned and backed by private equity: Livingbridge invested in 2019 and supported eight acquisitions over four years, and Falfurrias Capital Partners invested in 2023. Services cover AI visibility, SEO, paid search, paid social, programmatic and connected TV, influencer marketing, digital partnerships, performance creative, data, retail media, site experience and Google Marketing Platform. Brainlabs also appears, with a fuller profile, in this site's shorter list of top digital marketing agencies.
Services
- Paid search and SEO
- Paid social and influencer
- Programmatic and CTV
- Retail media
- Performance creative
- Employees
- 1,000+
- Founded
- 2012
- Founder
- Dan Gilbert
- Ownership
- Management with Falfurrias Capital Partners
- Core services
- Paid search, paid social, programmatic, SEO, retail media
29
ND
Neil Patel's global performance agency
Best for: Growth-stage brands that prioritise search
NP Digital was founded in 2017 by Neil Patel and Mike Kamo and states more than 1,000 employees in 28 countries. Its site lists country teams across North America, Europe, Asia Pacific and Latin America, and gives an address in Las Vegas, Nevada. Services are grouped into data and analytics, earned media, paid media and creative; the company also runs the Ubersuggest and AnswerThePublic search tools, which feed its SEO work and act as a source of leads. The agency appears in this site's shorter list of top digital marketing agencies as well.
Services
- SEO and earned media
- Paid media
- Creative
- Data and analytics
- Ubersuggest and AnswerThePublic tools
- Employees
- 1,000+
- Countries
- 28
- Founded
- 2017
- Founders
- Neil Patel, Mike Kamo
- Core services
- SEO and earned media, paid media, creative, analytics
30
Media and marketing agency with US and European hubs
Best for: Brands wanting an independent media agency of record
PMG states more than 1,000 team members across 13 global hub offices: Dallas, Austin, Fort Worth, Atlanta, New York, Boston and Cleveland in the US, London and Brighton in the UK, Düsseldorf, San José in Costa Rica, Toronto and Mexico City. George Popstefanov is listed as founder and chief executive. PMG offers integrated marketing and media, including media agency-of-record work, creative production, content and studio work and commerce, run on its own operating system for data, strategy and execution, called Alli. Most of its hubs are in the United States.
Services
- Media planning and buying
- Creative and content studio
- Commerce
- Data and technology (Alli)
- Employees
- 1,000+
- Offices
- 13 global hubs
- Core services
- Media, creative, commerce, data (Alli platform)
31
Indian integrated digital agency
Best for: Consumer brands marketing in India
Schbang is an India-based agency that describes itself as a team of more than 1,000 specialists and says it has been operating for 11 years. Its offer spans brand solutions, technology solutions that align processes and tools with customer experience, media solutions for audience-targeted ad placement, and research, data and analytics. It also runs film and photography production through Schbang Motion Pictures, Global Content Hub and Schbang 808. It is the only agency based in India in this edition.
Services
- Brand strategy and creative
- Media planning and buying
- Technology and CX
- Research and analytics
- Film and content production
- Employees
- 1,000+
- Core services
- Brand, technology, media, research, film production
32
Employee-owned US performance and commerce agency
Best for: US brands selling direct and through marketplaces
Tinuiti was founded in 2004 as Elite SEM in New York City and states more than 1,000 employee owners and US$4 billion of digital media under management. It partnered with Mountaingate Capital in 2017 and New Mountain Capital in 2021, and it acquired Bliss Point Media, a Santa Monica connected-TV specialist. Services cover Amazon and retail media, streaming and linear TV, audio, display and out-of-home, search including AI SEO and shoppable media, Meta and TikTok social, and affiliate, creative, conversion-rate optimisation, e-mail and influencer marketing. Tinuiti also appears in this site's shorter list of top digital marketing agencies.
Services
- Amazon and retail media
- Search and AI SEO
- Paid social
- Streaming TV and audio
- Affiliate and e-mail
- Employees
- 1,000+ employee owners
- Media under management
- US$4bn
- Founded
- 2004 (as Elite SEM)
- Investors
- Mountaingate Capital (2017), New Mountain Capital (2021)
- Core services
- Retail media, search, social, TV and streaming
33
Tokyo-listed internet advertising company founded in Osaka
Best for: Advertisers working in the Japanese market
Adways was founded in Osaka on 28 February 2001 and moved its headquarters to Tokyo in 2004; it is listed on the Tokyo Stock Exchange Standard Market under code 2489. The group had 992 employees at the end of December 2025, a figure that includes temporary staff. Its company profile reports consolidated gross billings, rather than revenue, of more than ¥50 billion in every fiscal year since the one ending December 2021. Because gross billings are not revenue, Adways is ranked here on headcount.
Services
- Internet advertising services
- Employees
- 992 incl. temporary (31 Dec 2025)
- Founded
- 28 February 2001, Osaka
- Headquarters
- Shinjuku, Tokyo, Japan
- Listed on
- Tokyo Stock Exchange Standard (2489)
- Gross billings
- Over ¥50bn a year since FY2021
- Core services
- Internet advertising
34
W
US full-service digital marketing agency
Best for: Small and mid-sized US companies
WebFX was founded in 1996 and states 750 experts on staff. Its services cover AI search and SEO, including local SEO and AI-visibility tracking; digital advertising, including PPC, paid social and programmatic; content marketing, copywriting and social media management; revenue marketing, conversion-rate optimisation, call tracking, attribution and marketing automation; and web design, development and marketplace marketing for Amazon and Walmart. The company has been recognised as a best place to work in Pennsylvania. Its breadth of services, from search to web development, is typical of agencies serving companies without large in-house marketing teams.
- Employees
- 750
- Founded
- 1996
- Core services
- SEO, PPC, content, CRO, web design
35
Japanese data marketing company owned by CARTA HOLDINGS
Best for: Advertisers using mobile-carrier data in Japan
D2C is a Japanese data marketing company established on 1 June 2000. It had 716 employees including consolidated subsidiaries at the end of March 2026. On 16 January 2026 it announced that it had become a wholly owned subsidiary of CARTA HOLDINGS, and in June 2026 it announced a business integration policy with CARTA ZERO. CARTA HOLDINGS is owned 51.61% by NTT DOCOMO and 48.39% by Dentsu Group. D2C's services include docomo data and marketing products, a marketing agency business and a marketing and creative unit called CX CRAFTS, which gives it access to mobile-carrier data that most agencies in this list do not have.
Services
- docomo data and marketing products
- Marketing agency services
- Marketing and creative (CX CRAFTS)
- Employees
- 716 incl. subsidiaries (31 Mar 2026)
- Established
- 1 June 2000
- Parent
- CARTA HOLDINGS (100%)
- Core services
- Data marketing, docomo data products, agency services
36
C
Independent media, creative and data agency with a freelance network
Best for: Brands running multi-language campaigns from a central team
Croud was founded in 2011 by Luke Smith, an ex-Googler who is co-founder and chief executive, and Ben Knight, a former head of search. It states about 600 in-house digital experts plus an on-demand network of 2,900 marketing specialists, working from five offices in London, Shrewsbury, New York, Atlanta and Dubai. Croud describes itself as an independent global media, creative and data agency and received investment from ECI Partners in 2024. The freelance network lets it staff local-language work without local offices. Croud also appears in this site's shorter list of top digital marketing agencies.
Services
- Paid search and social
- Programmatic media
- Creative
- Data and analytics
- Multilingual campaigns via freelance network
- Employees
- c. 600 in-house, plus 2,900-strong network
- Offices
- 5 in UK, US and UAE
- Founded
- 2011
- Ownership
- Independent; ECI Partners investment (2024)
- Core services
- Media, creative, data
37
San Diego performance agency for enterprise and franchise brands
Best for: Franchise and multi-location brands in the US
Ignite Visibility was founded in 2013 by John Lincoln and Krishnan Coughran and is headquartered in San Diego, with offices in Irvine, New York and Orlando and a remote-first team. It states more than 600 staff, whom it calls Igniters, and partnered with Mountaingate Capital in February 2023. The agency focuses on enterprise, franchise and multi-location clients, with services such as review and reputation tools, pay-per-call and pay-per-lead programmes for home services, 24-hour lead response and closed-loop revenue attribution. It also appears in this site's shorter list of top digital marketing agencies.
Services
- SEO and local search
- Paid media
- Reputation management
- Pay-per-lead and pay-per-call programmes
- Revenue attribution
- Employees
- 600+
- Founded
- 2013
- Headquarters
- San Diego, California, US
- Investor
- Mountaingate Capital (2023)
- Core services
- SEO, paid media, local and franchise marketing
38
ASX-listed group of B2B, technology and creative agencies
Best for: Technology and B2B companies in Australia, the US and Europe
Enero Group is an Australian-listed marketing group that states a global team of about 500 people in 16 cities and more than 300 clients. Its brands are Hotwire, a technology PR and marketing consultancy; ROI·DNA, a B2B digital marketing agency; Orchard, a connected-experience agency; OBMedia, a customer-acquisition platform; and BMF, a creative agency. The site carries a headline announcing the sale of OBMedia to focus the portfolio. For the year to 30 June 2026 Enero reported 9% EBITDA growth and 54% net profit growth, with net revenue up 11% at BMF and 9% at Orchard. No group revenue figure appeared on the pages opened, so Enero is ranked on headcount.
Services
- B2B digital marketing (ROI·DNA)
- Technology PR and marketing (Hotwire)
- Connected experience (Orchard)
- Creative (BMF)
- Employees
- c. 500
- Cities
- 16
- FY2026 results
- EBITDA +9%, net profit +54%
- Core services
- B2B digital marketing, technology PR, experience design, creative
39
C
Data, AI and marketing consultancy
Best for: Marketing teams setting up data and measurement foundations
Converteo is a consultancy working on data, AI and marketing that states more than 450 consultants and experts "dedicated to transforming organizations through Data, AI, and Agentics". Its English-language site gives an office address in New York. The firm sits between the marketing agencies and the data consultancies in this list: like Artefact it is staffed mainly by consultants rather than media buyers or creatives, and it is engaged to set up analytics, customer data, marketing measurement and AI use cases rather than to run campaigns. It is the smallest agency in this edition by stated headcount and is included because it clears the 400-person threshold.
Services
- Marketing data and analytics
- Customer data platforms
- Marketing measurement
- AI and agentic use cases
- Employees
- 450+
- Core services
- Data, AI and marketing consulting
Frequently asked questions
What is the largest digital marketing agency in the world
By revenue, Accenture Song, which Digiday reported at roughly US$20 billion for fiscal 2025, although Accenture does not publish the unit's figure. BlueFocus follows with US$10.07 billion for 2025, most of it pass-through media buying. By stated headcount, VML was formed in 2024 with more than 30,000 people, and Publicis Sapient states about 20,000.
Which digital marketing agencies are publicly listed
Listed companies in this ranking include S4 Capital, which trades as Monks on the London Stock Exchange; Next 15 on London's AIM; Making Science on BME Growth and Euronext; Syzygy in the Prime Standard; Adways on the Tokyo Stock Exchange; and Enero on the ASX. Digital Holdings was due to be delisted in March 2026 after a tender offer by Hakuhodo DY Holdings.
Why are Deloitte Digital and IBM iX not in the ranking
The list ranks only agencies with a revenue or headcount figure on a page opened for this edition. Deloitte Digital describes "tens of thousands" of professionals in 47 studios without a number, and IBM iX's page gives no headcount. Ad Age's 2026 Agency Report ranks Deloitte Digital among the largest agency companies, but its table could not be retrieved.
What is the difference between revenue and net revenue for agencies
Revenue includes costs passed through to clients, such as media bought on their behalf or third-party production. Net revenue removes those costs and is closer to the agency's fee income. S4 Capital reported £754.8 million of revenue and £673.0 million of net revenue for 2025; at BlueFocus, outbound media buying alone was 82.25% of revenue.
Which digital agencies belong to the big advertising holding companies
In this list, Publicis Sapient and Epsilon belong to Publicis Groupe, VML to WPP, and Merkle to dentsu. Dentsu Group owns 75% of Dentsu Digital and 52.48% of Septeni Holdings. Hakuhodo DY ONE is the digital core of the Hakuhodo DY Group, which also bought Digital Holdings. Assembly is part of the Stagwell network.
What is the largest privately owned digital marketing agency
Among agencies that state their headcount, DEPT is the largest privately owned agency with more than 4,000 specialists, backed by The Carlyle Group since 2020. The diva-e Conclusion network also states more than 4,000 experts, and Artefact states 2,500. Brainlabs, Tinuiti, NP Digital and PMG each state more than 1,000 staff.
Why does this list have 39 agencies instead of 50
The edition was planned as a top 50, but each entry needed a revenue or headcount figure from a filing, results release, company page or named press report opened during the review. Only 39 agencies met that test, so the title states the real count rather than filling the list with unmeasured names or estimates.
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