Overview
Epsilon states that it is a global company with over 8,000 employees and more than 40 offices, and that it joined Publicis Groupe in 2019, where it sits “at the core” of the group[16]. Its business is data and technology-led marketing: the PeopleCloud platform, consumer marketing data, a data clean room, a customer data platform, a loyalty platform, retail media, website personalisation and digital media, together with strategic services[16]. Epsilon is the identity layer behind much of Publicis Groupe’s targeting and measurement, and it also sells directly to brands. Its scale in data makes it closer to a marketing-technology company than a creative agency, which is why it is often compared with Acxiom (Omnicom) and Merkle (dentsu).
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Epsilon alternatives and competitors
Alternatives to Epsilon: companies ranked in the same lists.
- Accenture
PMG- Flywheel
Jellyfish
Cosmo5 (Labelium)
We Are Social
Brainlabs- NP Digital
Schbang
Dentsu Digital
Tinuiti
Adways
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