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Flywheel

WP Engine's designer- and agency-oriented managed WordPress brand

Overview

Flywheel is a managed WordPress host aimed at designers, freelancers and agencies, acquired by WP Engine in 2019; its site’s footer carries a WPEngine, Inc. copyright and WP Engine trademarks.[2][4] Its share is included in W3Techs’ WP Engine Group figure of 1.3% of all websites.[1]

Flywheel’s plans are priced in US dollars. In November 2026 Starter cost US$25 per month or US$300 per year for one site (25,000 monthly visits, 10 GB storage, 50 GB bandwidth); Freelance US$96 per month or US$1,150 per year for up to ten sites; and Agency US$242 per month or US$2,900 per year for up to thirty sites, with annual billing including two months free.[4] Platform features include FlyCache caching, a Fastly-backed CDN, free SSL, nightly backups kept for 30 days, staging, free migrations, site cloning, blueprints and billing transfer, plus StudioPress themes and the Genesis Framework.[4]

The billing-transfer and blueprint features are designed for agencies that build a site and then hand the hosting bill to the client. Add-ons are priced separately: additional sites cost US$20 per month, a Performance Insights add-on US$25 per month for the first site, and managed plugin updates US$8 per site per month; overages are charged at US$1 per 1,000 visits and US$1 per GB of storage.[4] The comparison table on the pricing page did not show which features belong to which plan.

Flywheel features

  • Managed retail media including Amazon Marketing Cloud
  • Brand protection and fee recovery
  • Supply chain and cross-border selling
  • Product content and brand stores
  • Commerce Cloud software
  • Retail media and organisational consulting
  • Billing transfer to clients
  • Site blueprints and cloning

Flywheel pricing

Quote-based; the agency does not publish fees on its website.

Flywheel strengths and limitations

Strengths

  • Very large scale and global reach
  • Proprietary data and bidding software
  • Coverage of 400+ marketplaces
  • Backed by a major holding company
  • Agency workflow tools such as billing transfer
  • 30-day backup retention

Limitations

  • Not designed for small sellers
  • No published pricing
  • Large-agency structure can mean less senior attention
  • Integration into Omnicom still evolving
  • Paid add-ons for plugin updates and performance insights
  • Overage charges

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