Overview
Merkle describes itself as a dentsu company and states more than 16,000 employees across more than 80 locations[13]. It has been in business since 1988[13]. Its offer is organised in five areas: consulting and business operations; experience and product innovation; engagement and loyalty; platforms and engineering; and analytics and insights[13]. Named products include the Merkury identity platform, the LoyaltyPlus loyalty software and Merkle Arc[13]. Its products concentrate on identity, loyalty and analytics, the work of marketing to known customers rather than mass audiences.
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Merkle alternatives and competitors
Alternatives to Merkle: companies ranked in the same lists.
- Accenture
PMG- Flywheel
Jellyfish
Cosmo5 (Labelium)
We Are Social
Brainlabs- NP Digital
Schbang
Dentsu Digital
Tinuiti
Adways
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