Overview
VML was created by WPP’s merger of Wunderman Thompson and VMLY&R. The deal was announced on 18 October 2023, when coverage put the combined agency at more than 30,000 people in 64 markets, and VML became operational on 1 January 2024 with Jon Cook as global chief executive and Mel Edwards as global president[11]. The headcount is the figure stated at formation and has not been updated in a source opened for this edition, so it should be read as a 2023 number. In February 2026 WPP announced a move from a holding-company structure to a single company, placing its agency brands across creative, PR and design under a unified WPP Creative operating model[44]. The new agency took over the client rosters of both predecessors.
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VML alternatives and competitors
Alternatives to VML: companies ranked in the same lists.
- Accenture
PMG- Flywheel
Jellyfish
Cosmo5 (Labelium)
We Are Social
Brainlabs- NP Digital
Schbang
Dentsu Digital
Tinuiti
Adways
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