A digital marketing agency plans, buys and optimises marketing in online channels, including search, social media, programmatic display, retail media, email and websites, on behalf of client organisations. The sector ranges from units of listed holding companies to independent firms with a few hundred staff, and many are now financed by private equity.
This list covers ten agencies whose main business is digital marketing and which publish verifiable information about themselves. It includes one listed group, Monks, whose parent S4 Capital reports audited figures. The others are privately held firms that publish headcounts, client lists or awards on their own websites. Full-service holding-company networks and consultancies whose digital work cannot be separated from wider operations are excluded.
Contents
- Scope of digital marketing agency work
- Ownership trends
- Methodology
- The list
- Comparison table
- Analyst and industry recognition
- Frequently asked questions
- See also
Scope of digital marketing agency work
Agency services usually fall into three groups. The first is media: paid search, paid social, programmatic and retail-media buying, which many agencies report as 'media under management'. The second is organic and owned channels: search engine optimisation, content and websites. The third is data and measurement. Larger firms such as Monks and DEPT add creative production and software development. Media under management measures client spend that passes through the agency, not agency revenue, so the two figures are not comparable.
Ownership trends
Private capital is widespread among the agencies listed. Tinuiti, Brainlabs, Ignite Visibility and Croud each name a private equity investor, DEPT is backed by The Carlyle Group, and Jellyfish passed from Fimalac to The Brandtech Group in 2023. Several firms have also combined minority employee or partner ownership with outside investors.
Methodology
Agencies were included if (1) digital channels are their primary business, (2) they publish at least one verifiable size indicator (an audited filing or a headcount on their own site), or a dated award from a named awarding body, and (3) they operate under the stated name and domain as of November 2026. Entries are ordered by the most recent headcount each agency publishes. Where several agencies state the same rounded figure (for example '1,000+'), the one that has operated longest ranks first. Wpromote publishes no headcount and is placed last. Except for Monks, headcounts are self-reported by the agencies and have not been independently audited. Client names appear only where the agency itself publishes them. No review-site ratings, user surveys or paid placements were used.
The list
1
Digital-first operating brand of the London-listed S4 Capital plc
Best for: Global brands buying content, media and technology from one network
Monks is the single operating brand of S4 Capital plc, the London-listed group whose executive chairman is Sir Martin Sorrell. As a listed company it publishes audited figures: for 2025 it reported net revenue of £673.0 million, down 10.8% from £754.6 million in 2024, and operational EBITDA of £81.2 million. The group reports two practices, Marketing Services (£614.0 million of net revenue, which now absorbs the former content and data and digital media segments) and Technology Services (£59.0 million). Year-end headcount was 6,345 people in 33 countries. Its results announcement names Samsung, Visa, HelloFresh and Asana among new or expanded relationships and General Motors, Amazon and T-Mobile among enlarged accounts. Gartner placed Monks in the Leaders quadrant of its August 2026 Magic Quadrant for Global Digital Marketing Agencies.
- Parent
- S4 Capital plc (LSE: SFOR)
- Net revenue (FY2025)
- £673.0m (S4 Capital, audited)
- Headcount
- 6,345 (31 Dec 2025)
- Countries
- 33
Strengths
- Audited revenue and headcount published every year
- Named a Leader by Gartner in 2026
Limitations
- Net revenue fell 10.8% in 2025 and the group guided to a slightly lower 2026
- Technology Services net revenue fell 29.9% like-for-like in 2025
2
Amsterdam-rooted digital agency group formed from TamTam in 2016
Best for: Combined digital product, commerce and marketing work
DEPT traces its origins to TamTam, a Dutch agency founded in 1996 by brothers Paul and Bart Manuel, which merged with other agencies in 2016 to form DEPT. The company states that it employs more than 4,000 specialists in over 30 offices, describes itself as partner-led with about 200 owners invested in the business, and is backed by private equity firm The Carlyle Group. It reports more than US$5 billion of media under management. Studio brands within the group include Basic, Dogstudio, Hello Monday and Studio Dumbar. Recognition cited on its site includes Agency Network of the Year at the Webby Awards in 2022 and 2023, Agency of the Year at the 2022 Lovie Awards, and a Leader placement in Gartner's 2026 Magic Quadrant for Global Digital Marketing Agencies. Most homepage case studies are anonymised, and eBay is the one client named.
- Founded
- 1996 (as TamTam); DEPT formed 2016
- Headcount
- 4,000+ (company-stated)
- Offices
- 30+
- Ownership
- Partner-owned with The Carlyle Group
Strengths
- Broad mix of technology, creative and media disciplines
- Repeated Webby Agency Network of the Year wins and a 2026 Gartner Leader placement
Limitations
- Publishes no revenue figures
- Most case studies on its homepage do not name the client
3
Performance and media agency owned by The Brandtech Group since 2023
Best for: Multi-market paid media and analytics programmes
Jellyfish was founded in 2005 by Rob Pierre and was majority-owned by the French holding company Fimalac from November 2019. In 2023 The Brandtech Group acquired 100% of the agency. Jellyfish now describes itself as part of The Brandtech Group, with more than 1,600 people in 30 offices across 22 countries. Its services cover paid media, analytics, creative and training, along with a language services team that works in over 150 languages. Brands shown on its site include Bissell, Christian Louboutin, Google, Japan Airlines, LVMH, Netflix, Oatly, Swarovski and Virgin Atlantic, and its case studies cover Vodafone Italy and Sanofi. The operating company is Jellyfish Digital Group Limited. Jellyfish does not publish standalone revenue, and the group figure for Brandtech is not broken out by agency.
- Founded
- 2005
- Founder
- Rob Pierre
- Headcount
- 1,600+ (company-stated)
- Offices
- 30 in 22 countries
- Parent
- The Brandtech Group (since 2023)
Strengths
- Large international footprint with in-house language services
- Publishes a long list of named enterprise clients
Limitations
- No standalone revenue disclosure
- The site names no specific awards, despite describing itself as award-winning
4
US performance marketing agency, founded in 2004 as Elite SEM
Best for: Retail media, marketplace and paid-search programmes
Tinuiti was founded in New York City in 2004 as Elite SEM and adopted its current name in a 2019 rebrand. It describes its workforce as more than 1,000 employee owners and says it manages about US$4 billion of digital media on behalf of clients. The firm combines an equity model that gives staff ownership stakes with private equity backing: Mountaingate Capital invested in 2017 and New Mountain Capital in 2021. Recognition listed by the company includes Ad Age's Small Agency of the Year (2015) and Microsoft's Global Agency of the Year (2022). Tinuiti says it was the first independent performance marketing firm to win the Microsoft award. Its acquisitions include Bliss Point Media, a measurement firm based in Santa Monica. The about page names only one client, poppi, in a retail-media case study.
- Founded
- 2004 (as Elite SEM)
- Headcount
- 1,000+ (company-stated)
- Media under management
- US$4bn (company-stated)
- Ownership
- Employee equity plus New Mountain Capital
Strengths
- Long track record in paid search and marketplace advertising
- Recognised by Microsoft and Ad Age
Limitations
- Few named clients on its corporate pages
- Does not publish revenue
5
Data-led paid media agency founded in 2012 by a former Googler
Best for: Paid search and paid social with an experimentation focus
Brainlabs was founded in 2012 by Dan Gilbert after he left Google. The agency reports more than 1,000 staff on five continents, work for over 250 brands, and more than US$1.5 billion of media spend under management. It is management-owned with private equity backing. Livingbridge invested in 2019, and over roughly four years the firm made eight acquisitions, most notably expanding into the United States. Falfurrias Capital Partners became its investor in 2023. Its homepage shows client logos including Netflix, Hilton, AT&T, Klaviyo, Microsoft and Polaroid, and it holds ISO/IEC 27001 information-security certification. The company cites Adweek's Breakthrough Agency of the Year among its recognitions. It emphasises an experimentation-based method, saying it has logged more than 2,500 experiments across its client base.
- Founded
- 2012
- Founder
- Dan Gilbert
- Headcount
- 1,000+ (company-stated)
- Ownership
- Management with Falfurrias Capital Partners
Strengths
- Publishes named client logos and a security certification
- Grew internationally through acquisitions
Limitations
- Homepage testimonials are anonymous
- Its own site is inconsistent on how many years it has operated
6
ND
SEO and performance agency co-founded by Neil Patel in 2017
Best for: SEO-led growth across many national markets
NP Digital was co-founded in 2017 by Neil Patel and Mike Kamo. The agency reports more than 1,000 employees and over 500 clients, and says it operates in 28 countries. Regional sites cover Canada, Australia, Hong Kong, India, Malaysia, Singapore, France, Germany, Italy, Spain, the United Kingdom and Brazil, along with several Latin American and East Asian markets. The company address on its about page is in Las Vegas, Nevada. NP Digital's services centre on search engine optimisation, paid media and content, building on the publishing and software audience of its co-founder. The about page cites more than 70 awards and mentions without naming them, and the pages reviewed for this list name no clients.
- Founded
- 2017
- Founders
- Neil Patel, Mike Kamo
- Headcount
- 1,000+ (company-stated)
- Countries
- 28 (company-stated)
Strengths
- Wide geographic reach for a firm under ten years old
- Strong focus on organic search
Limitations
- Its corporate pages name no clients and itemise no awards
- Its case-study index returned no case studies when reviewed
7
W
Pennsylvania-based digital marketing agency operating since 1996
Best for: Mid-market and industrial firms seeking SEO and lead generation
WebFX has operated since 1996. It reports about 750 staff and lists locations in Harrisburg, Pennsylvania; Tampa; Houston; San Francisco; and Ann Arbor. The agency serves mainly mid-market and industrial companies. Its homepage names Northrop Grumman, Herc Rentals, O'Reilly Auto Parts, KOA, LiftMaster and Thompson Tractor as clients, and it publishes case studies for KOA and S. Clyde Weaver. WebFX states that it has driven more than US$10 billion in revenue for clients over five years. This is a self-reported outcome figure, not the agency's own revenue. Recognition it cites includes Google Agency Excellence Awards finalist status in 2024 and a Gold Stevie from the American Business Awards. It also displays a Google Premier Partner badge.
- Founded
- 1996
- Headcount
- About 750 (company-stated)
- Locations
- Harrisburg, Tampa, Houston, San Francisco, Ann Arbor
Strengths
- Three decades of continuous operation
- Publishes named clients and case studies
Limitations
- Its headline outcome figures are self-reported and unaudited
- Some badges it displays come from review aggregators, not juried awards
8
C
Independent media agency mixing in-house staff with an on-demand network
Best for: Brands that need local-market execution in many countries
Croud was launched in the United Kingdom in 2011 by Luke Smith, a former Google employee who is now chief executive, and Ben Knight. Its model pairs more than 600 in-house specialists with an on-demand network of about 2,900 freelance marketers, which it calls Croudies, and it says it works across 118 markets. Its offices are in London, Shrewsbury, New York, Atlanta and Dubai. Croud describes itself as independent and took private equity funding from ECI Partners in 2024. Campaign Global named it Independent Media Agency of the Year for 2025. Published case studies cover IWG, MPB, Thorne, Timberland and Duke Cannon.
- Founded
- 2011
- Founders
- Luke Smith, Ben Knight
- Headcount
- 600+ in-house (company-stated)
- Ownership
- Independent; ECI Partners investment (2024)
Strengths
- The flexible network model covers many local markets
- 2025 Campaign Global Independent Media Agency of the Year
Limitations
- Quality depends partly on freelance network members
- No revenue disclosure
9
San Diego performance agency that grew through acquisitions in 2025
Best for: Multi-location and franchise brands
Ignite Visibility was founded in 2013 by John Lincoln and Krishnan Coughran, who still lead it as executive chairman and chief executive. Headquartered in San Diego, with offices in Irvine, New York and Orlando, it reports more than 600 staff and over 2,500 brands served. Mountaingate Capital became a partner in February 2023. Since then the agency has acquired Integrated Digital Strategies (2023), Outliant and Rallio (2025), and EverConnect (October 2025), whose businesses include Socius Marketing and Best Pick Reports. Its recognitions include seven Inc. 5000 listings and a 2020 Search Engine Land Award for Best B2B Search Marketing Initiative (SEM), and it was a 2024 finalist in Google's Agency Excellence Awards. Named clients include Neighborly, for which it runs an AI-search visibility programme, and Orangetheory.
- Founded
- 2013
- Headquarters
- San Diego, California, US
- Headcount
- 600+ (company-stated)
- Investor
- Mountaingate Capital (2023)
Strengths
- Specialist offer for franchise and multi-location businesses
- Detailed, dated awards list
Limitations
- Rapid acquisition pace raises integration risk
- Few enterprise clients are named publicly
10
Independent US performance agency active since 2001
Best for: Brands wanting media and creative from one independent agency
Wpromote has operated since 2001 and describes itself as an independent marketing agency with locations in Los Angeles and New York. It has combined with the creative agency Giant Spoon, whose three co-founders are listed on Wpromote's site. The homepage describes this as an acquisition. The firm does not publish a headcount. Awards listed on its site include Search Engine Land's Agency of the Year in the PPC and SEO categories (2023), Digital Agency of the Year at the US Agency Awards (2021), Performance Agency of the Year at the Ad Age A-List, and a Strong Performer placement in a Forrester Wave evaluation of media management services. Clients shown on its site include Athletic Brewing Company, Peacock, Strava, Jiffy Lube and Intuit QuickBooks, and it publishes a case study with the audio maker Klipsch.
- Founded
- 2001
- Locations
- Los Angeles; New York
- Ownership
- Independent (company-stated)
Strengths
- Long list of dated, juried awards
- Creative capability added through Giant Spoon
Limitations
- Publishes no headcount or revenue
- Several awards on its site carry no year
Analyst and industry recognition
Frequently asked questions
What is the largest digital marketing agency?
Among specialist digital-first agencies that publish audited figures, Monks is one of the largest. Its parent, S4 Capital, reported 2025 net revenue of £673.0 million and 6,345 staff in 33 countries. The holding-company networks and consultancies have more digital staff in total, but most do not report their digital marketing operations as a separate figure.
What does a digital marketing agency do?
A digital marketing agency plans and runs marketing in online channels for clients. Typical services include paid search and social advertising, programmatic and retail-media buying, search engine optimisation, content, website development, analytics and conversion optimisation. Larger agencies also offer creative production and technology integration, and smaller firms often specialise in one or two channels.
How are digital marketing agencies usually paid?
Common models are a monthly retainer, a percentage of media spend under management, project fees, and performance-based fees tied to leads or sales. Many agencies combine these, for example a base retainer plus a media-spend percentage. Most of the agencies in this list do not publish standard pricing and quote each engagement separately.
What is the difference between media under management and agency revenue?
Media under management is the client advertising budget an agency plans or buys on the client's behalf, and most of that money passes through to platforms such as Google or Meta. Agency revenue or net revenue is what the agency itself keeps as fees and margin. Tinuiti's US$4 billion and DEPT's US$5 billion are media-under-management figures, not revenue.
Are independent digital agencies better than network agencies?
Neither type is better in general. Independent agencies such as Croud and Wpromote often stress senior attention and flexibility. Network-backed agencies such as Monks and Jellyfish offer wider geographic coverage and in-house production capacity. Many independents now have private equity investors, so independence usually means not being owned by a holding company rather than having no outside capital.
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