A public relations (PR) agency is a firm that manages communication between an organisation and its publics, including the news media, investors, employees, regulators and consumers. The largest agencies sell a mix of corporate reputation work, crisis and issues management, financial and transaction communications, public affairs, and consumer or brand publicity. Size in the industry is conventionally measured by fee income, the revenue an agency earns from counsel and staff time rather than from media or production costs passed through to clients.
This list covers twelve of the largest PR firms operating internationally, ordered by fee income for calendar year 2025 as published in two industry rankings that collect agency revenue, the O'Dwyer's ranking of firms with major US operations and the PRovoke Global Top 300. It includes agencies owned by the advertising holding companies WPP, Omnicom and Publicis Groupe as well as independent and privately held firms.
The ranking reflects scale, not quality of work. Agency fit depends on the discipline, sector and markets a client needs, and many smaller specialists do not appear in revenue tables at all.
Contents
- How PR agencies are measured
- Industry consolidation in 2024–2026
- Methodology
- The list
- Comparison table
- Network and independent agencies
- Frequently asked questions
- See also
How PR agencies are measured
Unlike listed companies, most PR agencies do not publish audited accounts at brand level. Rankings therefore rely on figures that agencies submit to trade publications. O'Dwyer's ranks firms with major US operations by worldwide net fees and defines net fees as charges for PR counselling and for time spent preparing and placing stories in media, excluding advertising and production expenses. PRovoke Media compiles a separate global ranking that includes agencies headquartered outside the United States.
Because the two sources use different submission rules, the same agency can appear with slightly different figures in each. Where both publish a 2025 figure for a firm in this list, they match for the firms checked (Edelman, APCO, Ruder Finn and FINN Partners).
Industry consolidation in 2024–2026
The largest networks have been reorganised by their owners. WPP merged BCW and Hill & Knowlton into Burson, which became operational on 1 July 2024. In August 2024 WPP agreed to sell its majority stake in FGS Global to a vehicle controlled by funds advised by KKR. After Omnicom's acquisition of Interpublic, Omnicom Public Relations announced in February 2026 that Golin and Ketchum would merge, that Porter Novelli would become a brand within FleishmanHillard, and that Weber Shandwick would continue as a standalone brand.
Methodology
Entries are ordered strictly by 2025 fee income in US dollars. Figures for firms that report to O'Dwyer's are taken from its 2026 ranking. Figures for firms that do not appear there (Burson, Weber Shandwick, FleishmanHillard, FGS Global, Brunswick, MSL, Ogilvy PR and SEC Newgate) are PRovoke Global Top 300 figures; PRovoke's own tables could not be accessed for this review, so they are cited as reproduced by LIKE Magazine in October 2026, and readers should treat them as the publication's figures rather than audited results.
The selection starts from the top of the PRovoke 2026 table and excludes: firms whose reported totals are dominated by non-PR lines or whose scope could not be checked (FTI Consulting, BlueFocus, MC Group, Vector); healthcare-specialist communications networks (Real Chemistry, Inizio Evoke); and Golin and Ketchum, which were merging during 2026 and have no combined 2025 figure. Descriptive facts (founding year, ownership, offices, awards, named client work) come only from each agency's own site or from primary announcements. Clients are named only where the agency itself publishes the work.
The list
1
E
Largest PR firm by 2025 fee income; publishes the annual Edelman Trust Barometer
Best for: Large multinational corporate and brand mandates
Edelman was launched in 1952 by Daniel J. Edelman, a former journalist, starting from an office in Chicago's Merchandise Mart with one client, the Toni Corporation. His son Richard Edelman was president and CEO when the founder died in 2013. In O'Dwyer's 2026 ranking Edelman reported worldwide net fees of US$950.5 million for 2025, a decline of 3.6% on 2024, with 5,457 full-time employees, making it the largest firm in either ranking used here. PRovoke's table gives the same 2025 figure and a 2024 figure of US$986.0 million. The firm is widely known outside the PR trade for the Edelman Trust Barometer, an annual survey of public trust in business, government, media and NGOs; the 2026 edition reported that seven in ten respondents were unwilling or hesitant to trust people with different values or information sources.
- Founded
- 1952
- Fee income (2025)
- US$950.5m (O'Dwyer's)
- Staff (2025)
- 5,457 (O'Dwyer's)
- Founder
- Daniel J. Edelman
Strengths
- Largest reported fee base in the industry, implying broad market coverage
- Proprietary research programme (Trust Barometer) used in corporate counselling
Limitations
- Fee income fell 3.6% in 2025, from US$986.0m in 2024
- Scale and senior-level pricing are oriented to large corporate clients
2
WPP's PR network, formed in 2024 from BCW and Hill & Knowlton
Best for: Clients already inside the WPP ecosystem
Burson was created by WPP through the merger of its two largest communications agencies, BCW and Hill & Knowlton, announced on 25 January 2024 and operational from 1 July 2024. WPP said the combined agency would have more than 6,000 employees in 43 markets, with Corey duBrowa as global CEO and AnnaMaria DeSalva as global chairman; the name honours the PR pioneer Harold Burson. PRovoke's figures, as reproduced by LIKE Magazine, put Burson's 2025 fee income at US$898.6 million, down 6% from US$956.0 million in 2024, with about 5,700 staff.
- Formed
- 2024 (merger of BCW and Hill & Knowlton)
- Parent
- WPP
- Fee income (2025)
- US$898.6m (PRovoke, via LIKE)
- Markets at launch
- 43
Strengths
- Access to WPP's wider advertising, media and research resources
- Large footprint across 43 markets at formation
Limitations
- Fee income declined 6% in 2025 after the merger
- Integration of two legacy networks is recent
3
Omnicom-owned network; most-awarded PR agency at Cannes Lions four years running
Best for: Creative, earned-first brand campaigns
Weber Shandwick is part of Omnicom Public Relations, and its New York office is described by the agency as its global headquarters. Following Omnicom's purchase of Interpublic, Omnicom confirmed in February 2026 that Weber Shandwick would remain a standalone brand. PRovoke's figures give 2025 fee income of US$806.9 million for The Weber Shandwick Collective, 5% lower than in 2024. The agency reported that it left the 2026 Cannes Lions festival as the most-awarded PR agency for the fourth consecutive year, with 25 Lions; credited work included "The Swedish Prescription" for Visit Sweden and "Lime Guides" for Corona, and the agency stated a cumulative total of more than 270 Lions.
- Headquarters
- New York, US
- Parent
- Omnicom
- Fee income (2025)
- US$806.9m (PRovoke, via LIKE)
- Cannes Lions 2026
- 25 Lions (agency-reported)
Strengths
- Strong, agency-documented record at Cannes Lions
- Published case work for named clients such as Visit Sweden and AB InBev's Corona
Limitations
- Fee income fell 5% in 2025
- Subject to further changes as Omnicom integrates IPG agencies through 2026
4
F
Omnicom PR network that began in St. Louis; now includes Porter Novelli
Best for: Integrated corporate and public affairs work in North America
FleishmanHillard describes its origins as a two-man operation in St. Louis and now reports nearly 80 offices in more than 30 countries; it is part of Omnicom Group. Under Omnicom Public Relations' 2026 restructuring, Porter Novelli became a dedicated brand within FleishmanHillard, with J.J. Carter continuing as FleishmanHillard CEO. PRovoke's figures put FleishmanHillard's 2025 fee income at US$691.0 million, down 7% year on year, with about 3,500 staff, compared with US$743.0 million in 2024. Its own about page already presents Porter Novelli as a partner agency that does not share the FleishmanHillard name but shares its standards. Jillian Janaczek was named Americas CEO as part of the same reorganisation, which Omnicom said would be implemented in phases through 2026 without interruption to client work.
- Origin
- St. Louis, Missouri, US
- Parent
- Omnicom
- Offices
- Nearly 80 in 30+ countries
- Fee income (2025)
- US$691.0m (PRovoke, via LIKE)
Strengths
- Large office network across more than 30 countries
- Adds Porter Novelli capabilities from 2026
Limitations
- Fee income fell 7% in 2025, the steepest decline among the top four
- 2026 integration of Porter Novelli may change teams and structure
5
Strategic communications and advisory firm majority-owned by KKR funds
Best for: M&A, activism and financial communications
FGS Global was formed by combining Finsbury, The Glover Park Group, Hering Schuppener and Sard Verbinnen & Co., and is headquartered in New York. The firm focuses on crisis and issues management, public affairs, reputation strategy and transaction and financial communications. In August 2024 WPP agreed to sell its roughly 50% stake to a vehicle controlled by KKR-advised funds at an enterprise value of US$1.7 billion; WPP reported FGS's 2023 net sales as US$465 million and its workforce as approximately 1,400 professionals. PRovoke's figures show 2025 fee income of US$585.0 million, up 16%, the fastest growth among the five largest firms.
- Headquarters
- New York, US
- Ownership
- Majority held by KKR-advised funds (since 2024)
- Fee income (2025)
- US$585.0m (PRovoke, via LIKE)
- Net sales (2023)
- US$465m (WPP)
Strengths
- Double-digit fee growth in 2025
- Deep specialisation in transactions and crisis work
Limitations
- Narrower consumer and brand-marketing offer than the large networks
- Majority ownership changed in 2024, from WPP to KKR-advised funds
6
Partnership-structured advisory firm operating as one global firm
Best for: Board-level corporate and financial advisory
Brunswick describes itself as a global advisory firm structured as a partnership and as a "one-firm firm" with more than four decades of history. It operates 27 offices, including London, New York, Washington DC, Hong Kong, Riyadh, São Paulo and Tokyo. PRovoke's figures give 2025 fee income of US$517.9 million, up 2% on 2024, with about 1,275 staff, the highest fee income per employee among the firms in this list. It states that it creates value by helping clients build relationships with their most critical stakeholders.
- Ownership
- Partnership
- Offices
- 27
- Fee income (2025)
- US$517.9m (PRovoke, via LIKE)
- Staff (2025)
- c. 1,275 (PRovoke, via LIKE)
Strengths
- Independent partnership not tied to a holding company
- Highest fee income per employee in this list
Limitations
- Fee growth of 2% in 2025 trailed FGS Global's 16%
- Founding details and headcount are not published on its own about page
7
Publicis Groupe's PR and strategic communications network
Best for: Clients using Publicis Groupe for media and data
MSL is the public relations and strategic communications network of Publicis Groupe; its office locator lists 65 offices in 38 countries and territories. PRovoke's figures put MSL's 2025 fee income at US$432.6 million, up 5%. The agency reports that it was named 2025 SABRE Global Agency of the Year and that work with Novartis won a 2026 Cannes Lions Grand Prix; it also lists campaign work for Procter & Gamble's Mr. Clean at Cannes Lions 2026. Of its offices, 11 are in the Americas, 27 in Asia-Pacific and 27 in Europe, the Middle East and Africa; PRovoke's table lists about 2,300 staff and a 2024 fee figure of US$412.0 million.
- Parent
- Publicis Groupe
- Offices
- 65 in 38 countries and territories
- Fee income (2025)
- US$432.6m (PRovoke, via LIKE)
Strengths
- Grew fee income in 2025 while most network rivals declined
- Agency-reported top awards in 2025 and 2026
Limitations
- Does not report to O'Dwyer's, so only the PRovoke figure is available
- Office network (65) smaller than FleishmanHillard's (nearly 80)
8
PR & Influence practice of WPP's Ogilvy creative network
Best for: Integrated advertising and PR programmes
Ogilvy traces its origin to the advertising agency David Ogilvy founded in 1948 and is owned by WPP. Its PR & Influence capability covers corporate reputation, public relations and communications, and media and newsroom work, and sits inside a network the company describes as more than 120 offices in nearly 90 countries. PRovoke's figures give Ogilvy PR 2025 fee income of US$423.0 million, 6% lower than in 2024. Unlike most firms on this list, Ogilvy PR operates as a capability within an advertising-led network rather than as a standalone agency.
- Parent
- WPP
- Network founded
- 1948
- Fee income (2025)
- US$423.0m (PRovoke, via LIKE)
Strengths
- Access to the creative and production resources of the Ogilvy network
- Large international footprint
Limitations
- Fee income fell 6% in 2025
- PR is one capability within an advertising-led network, not a standalone firm
9
Independent, majority women-owned public affairs and advisory firm
Best for: Clients preferring an independent, non-holding-company firm
APCO has operated since 1984 and describes itself as independent and majority women-owned, with more than 1,200 employees working across 80 markets. In O'Dwyer's 2026 ranking it reported worldwide net fees of US$238.9 million for 2025, up 1.1%, which placed it fourth among firms reporting to O'Dwyer's, with 1,108 full-time employees. PRovoke's table shows the same 2025 figure against US$236.4 million for 2024 and places APCO 17th in its global ranking. The firm's own account attributes its founding to "one woman's vision and bold action" but does not name the founder or a headquarters on its about page, and lists no awards there.
- Founded
- 1984
- Ownership
- Independent, majority women-owned
- Fee income (2025)
- US$238.9m (O'Dwyer's)
- Staff
- 1,200+
Strengths
- Not owned by a holding company
- Coverage of 80 markets for public-affairs mandates
Limitations
- Fee growth was close to flat in 2025 (1.1%)
- Fee base is about a quarter of Edelman's
10
Milan-headquartered communications and advocacy group
Best for: Public affairs and corporate communications in Europe
SEC Newgate describes itself as a global strategic communication and advocacy group driven by insight and research. It is headquartered in Milan, has around 1,200 professionals in 50 offices across 22 countries, and was delisted from the London Stock Exchange in March 2022; in December 2023 Investcorp agreed to invest about US$100 million for a majority stake. PRovoke's figures give 2025 fee income of US$228.2 million, up 1%, the highest of any Italian-headquartered firm in the table, with about 1,388 staff. The group states that it advises more than 1,500 companies and has expanded into the United States and Central and South America; the minority investor Three Hills Capital Partners joined at the 2022 delisting.
- Headquarters
- Milan, Italy
- Ownership
- Majority stake held by Investcorp (agreed 2023)
- Offices
- 50 in 22 countries
- Fee income (2025)
- US$228.2m (PRovoke, via LIKE)
Strengths
- 50 offices across 22 countries
- Research and advocacy offer alongside communications
Limitations
- Fee growth of 1% in 2025
- Ownership changed recently, from public listing to private equity
11
Independent New York agency founded in 1948
Best for: Asia-Pacific coverage from an independent firm
Ruder Finn was founded in 1948 by Bill Ruder and David Finn. It describes itself as one of the world's largest global independent integrated marketing and communications agencies, with regional headquarters in New York, London and Beijing and operations across more than 30 countries; affiliated companies include Peppercomm and touchdown. In O'Dwyer's 2026 ranking it reported worldwide net fees of US$203.0 million for 2025, up 7.2%, with 1,350 employees; PRovoke's table lists US$189.4 million for 2024. In North America it lists offices in cities including Atlanta, Austin, Boston, Chicago, Los Angeles, San Francisco, Toronto and Washington, D.C. Its location list names 17 Asia-Pacific cities, from Beijing and Shanghai to Jakarta and Mumbai.
- Founded
- 1948
- Headquarters
- New York, US
- Fee income (2025)
- US$203.0m (O'Dwyer's)
- Staff (2025)
- 1,350 (O'Dwyer's)
Strengths
- Independent with more than 75 years of operation
- Listed locations in 17 Asia-Pacific cities
Limitations
- Latin America and parts of Europe served through partner agencies rather than owned offices
- Smaller than the holding-company networks in most Western markets
12
Agency founded in 2011 by Peter Finn, grown through acquisitions
Best for: Mid-sized mandates from an acquisition-built network
FINN Partners was founded in December 2011 by Peter Finn, who had been co-CEO of the agency bearing his family name for eleven years, together with several founding managing partners. The firm reports growth from US$24 million in fees at launch to roughly US$199 million, with more than 1,300 colleagues in 39 offices across five continents, and lists acquisitions including ABI (2017), Agency Ten22 (2021) and Honner (2026). O'Dwyer's 2026 ranking records 2025 net fees of US$199.1 million, unchanged on 2024, with 1,267 full-time employees. The firm states that it has been named "Best New Agency" and "Best Mid-Sized Agency of the Year" on multiple occasions, without naming the award bodies on that page.
- Founded
- 2011
- Founder
- Peter Finn
- Fee income (2025)
- US$199.1m (O'Dwyer's)
- Offices
- 39
Strengths
- Rapid growth from US$24m to about US$199m in fees since 2011
- Acquisition-led expansion into new markets
Limitations
- Fee income was flat in 2025
- Ownership structure not stated on the firm's own site
Network and independent agencies
Frequently asked questions
What is the largest PR agency in the world?
By 2025 fee income, Edelman is the largest. O'Dwyer's 2026 ranking records US$950.5 million in worldwide net fees and 5,457 employees, and PRovoke's global table shows the same figure. Burson, owned by WPP, follows with about US$898.6 million according to PRovoke's numbers. Both firms reported lower fee income in 2025 than in 2024.
How are PR agency rankings calculated?
Trade publications collect fee income submitted by agencies. O'Dwyer's ranks firms with major US operations by worldwide net fees, defined as charges for counselling and media work, excluding advertising and production costs. PRovoke compiles a global table that also covers agencies outside the US and some holding-company networks. Neither source publishes audited brand-level accounts.
Which big PR agencies are independent?
Among the largest firms, Edelman, APCO and Ruder Finn are not owned by advertising holding companies, and Brunswick is structured as a partnership. APCO describes itself as independent and majority women-owned, and Ruder Finn describes itself as one of the largest independent integrated communications agencies. FGS Global and SEC Newgate are majority-owned by investment firms.
What happened to Ketchum and Golin?
After Omnicom acquired Interpublic, Omnicom Public Relations announced in February 2026 that Golin and Ketchum would merge into a single brand communications agency, led by Golin's Matt Neale as CEO and Ketchum's Tamara Norman as global president. Porter Novelli became a brand within FleishmanHillard, while Weber Shandwick continued as a standalone agency.
What is Burson?
Burson is WPP's global communications agency, created by merging BCW and Hill & Knowlton. The merger was announced on 25 January 2024 and the combined agency became operational on 1 July 2024 with more than 6,000 employees in 43 markets. It is named after Harold Burson. PRovoke's figures put its 2025 fee income at about US$898.6 million.
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