Overview
Burson was created by WPP through the merger of its two largest communications agencies, BCW and Hill & Knowlton, announced on 25 January 2024 and operational from 1 July 2024.[3] WPP said the combined agency would have more than 6,000 employees in 43 markets, with Corey duBrowa as global CEO and AnnaMaria DeSalva as global chairman; the name honours the PR pioneer Harold Burson.[3] PRovoke’s figures, as reproduced by LIKE Magazine, put Burson’s 2025 fee income at US$898.6 million, down 6% from US$956.0 million in 2024, with about 5,700 staff.[2]
Burson strengths and limitations
Strengths
- Access to WPP's wider advertising, media and research resources
- Large footprint across 43 markets at formation
Limitations
- Fee income declined 6% in 2025 after the merger
- Integration of two legacy networks is recent
Appears in
Burson alternatives and competitors
Alternatives to Burson: companies ranked in the same lists.
- Edelman
Weber Shandwick- FleishmanHillard
FGS Global
Brunswick Group
MSL
Ogilvy PR
APCO
SEC Newgate
Ruder Finn
FINN Partners
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