Overview
MSL is the public relations and strategic communications network of Publicis Groupe; its office locator lists 65 offices in 38 countries and territories.[12] PRovoke’s figures put MSL’s 2025 fee income at US$432.6 million, up 5%.[2] The agency reports that it was named 2025 SABRE Global Agency of the Year and that work with Novartis won a 2026 Cannes Lions Grand Prix; it also lists campaign work for Procter & Gamble’s Mr. Clean at Cannes Lions 2026.[12] Of its offices, 11 are in the Americas, 27 in Asia-Pacific and 27 in Europe, the Middle East and Africa; PRovoke’s table lists about 2,300 staff and a 2024 fee figure of US$412.0 million.[12][2]
MSL strengths and limitations
Strengths
- Grew fee income in 2025 while most network rivals declined
- Agency-reported top awards in 2025 and 2026
Limitations
- Does not report to O'Dwyer's, so only the PRovoke figure is available
- Office network (65) smaller than FleishmanHillard's (nearly 80)
Appears in
MSL alternatives and competitors
Alternatives to MSL: companies ranked in the same lists.
- Edelman
Burson
Weber Shandwick- FleishmanHillard
FGS Global
Brunswick Group
Ogilvy PR
APCO
SEC Newgate
Ruder Finn
FINN Partners
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