Agencies & Services

Top B2B Marketing Agencies in 2026

Thirteen leading B2B marketing agencies in 2026, ordered by their positions in B2B Marketing's global and U.S. gross-income benchmarks.

A B2B marketing agency plans and produces marketing for companies whose customers are other businesses, public bodies or professional buyers rather than consumers. Typical work covers brand positioning, demand generation, account-based marketing (ABM), content, paid media, public relations and sales enablement, often for long, committee-led purchase cycles in technology, manufacturing, financial services, healthcare and agriculture.

The sector is tracked by the trade publisher B2B Marketing, whose annual Global and U.S. Agencies Benchmarking Reports rank specialist agencies by gross income from clients and headcount. Coverage of the 2025 global edition noted a substantial increase in ranked agencies affiliated with a holding company or private equity firm, citing Havas's purchase of Ledger Bennett and the folding of Merkle B2B into dentsu as examples.

This list covers thirteen agencies that specialise in B2B work, ordered by the published benchmark positions described in the methodology. It includes holding-company units and independents.

Contents
  1. Scope and how B2B agencies differ
  2. Methodology
  3. The list
  4. Comparison table
  5. Consolidation in the B2B agency market
  6. Frequently asked questions
  7. See also

Scope and how B2B agencies differ

B2B agencies are distinguished less by channel than by audience. Their clients sell high-value products to buying groups, so campaigns are usually measured against pipeline and sales outcomes rather than reach alone. B2B Marketing's report categories reflect this: alongside overall size, the U.S. report publishes specialist rankings for brand, demand generation and content marketing agencies.

The market contains three broad types of firm. Holding-company units such as dentsu B2B and Ledger Bennett (Havas) draw on a parent network's media and data assets. Private-equity-backed groups such as Gravity Global have grown through acquisitions. Independent agencies, including Marketbridge and The MX Group, also feature in the U.S. top ten.

Methodology

Agencies have no audited public league table equivalent to company revenue rankings, so entries were selected and ordered on verifiable signals in the following priority:

  1. Global scale: position in B2B Marketing's Global Agencies Benchmarking Report, which ranks agencies by gross income from B2B activity. The 2025 edition's published top positions are used; for agencies first ranked in 2026, the 2026 position is used.
  2. U.S. scale: position in the 2026 U.S. Agencies Benchmarking Report, which ranks agencies by gross income from U.S. clients, for agencies not already placed by global rank.
  3. Other benchmark recognition: a named growth or 2025 U.S. ranking from the same publisher.
  4. No benchmark position: agencies that do not appear in the published extracts are ordered by headcount they disclose on their own website, then by length of documented history.

The full league tables are sold by B2B Marketing; this list relies on the positions quoted in trade coverage and agency announcements, so self-reported ranks are attributed to the agency that published them. Clients are named only where the agency itself publishes the work or the name. Headcounts and office lists come from agency websites as accessed in November 2026. No fees, satisfaction scores or star ratings are given.

The list

1

VCCP Business

Best for: Large enterprises wanting a top-ranked global B2B network

VCCP Business is the business-to-business division of the VCCP creative group. In B2B Marketing's 2025 Global Agencies Benchmarking Report it moved from fifth place the previous year to first, reporting gross income of US$270 million, an increase of nearly 6% year on year. Trade coverage of the same report also placed it first in the content marketing and thought leadership category. The ranking is based on gross income from B2B activity across geographies. Its scale comes partly from being able to draw on a wider consumer-advertising group, which distinguishes it from single-discipline B2B specialists further down this list.

Parent
VCCP group
Gross income (2025 report)
US$270m (B2B Marketing Global Agencies Benchmarking Report 2025)
Global rank (2025)
1st

Strengths

  • Largest B2B agency by gross income in the 2025 global benchmark
  • Ranked first for content marketing and thought leadership in the same report

Limitations

  • Its own website could not be verified as reachable in November 2026 (expired security certificate)
  • Publishes little division-specific client or office detail separately from the wider VCCP group
2

dentsu B2B (Merkle B2B)

Best for: Enterprises wanting B2B specialists inside a global holding company

dentsu B2B is the B2B agency of the Japanese holding company dentsu. It traded as Merkle B2B, and trade coverage of the 2025 global report described it as rebranded to dentsu B2B; dentsu's own site still uses both names. The unit held second place in the 2025 Global Agencies Benchmarking Report with US$152 million in gross income. In the 2026 U.S. report it ranked first in the U.S. market by gross income. dentsu states that it employs more than 900 B2B specialists worldwide. Its main distinguishing feature is access to a holding company's data, CRM and media capabilities within a dedicated B2B practice.

Parent
dentsu
Gross income (2025 report)
US$152m (B2B Marketing Global Agencies Benchmarking Report 2025)
Global rank (2025)
2nd
U.S. rank (2026)
1st
B2B specialists
900+ (dentsu)

Strengths

  • Ranked first in the 2026 U.S. benchmark by gross income
  • Large dedicated B2B headcount

Limitations

  • Brand transition between Merkle B2B and dentsu B2B is inconsistent across dentsu's own pages
  • Its dentsu page names no clients or office locations
3

Gravity Global

Best for: Aerospace, industrial and public-sector brands needing transatlantic coverage

Gravity Global is a B2B agency group with offices listed in London, Oxford, Norwich, Ashford, Houston, Dallas, Denver, Los Angeles, Minneapolis, Hong Kong, Shanghai and Nha Trang. In September 2021 the UK private equity fund Elysian Capital invested in the business to fund international expansion, following three acquisitions over roughly the previous eighteen months. Gravity Global placed third in the 2025 Global Agencies Benchmarking Report, where it was also the second-fastest grower by absolute gross income, adding US$4 million. It ranked third in the 2026 U.S. report. Its homepage presents case studies for Embraer, Airbus, Honda Powersports and the Michigan Economic Development Corporation, and lists sector teams for aerospace, healthcare, public sector and manufacturing.

Ownership
Backed by Elysian Capital (since 2021)
Offices
12 listed (UK, US, Hong Kong, Shanghai, Vietnam)
Global rank (2025)
3rd
U.S. rank (2026)
3rd

Strengths

  • Top-three position in both the global and U.S. benchmarks
  • Published case studies with named aerospace clients

Limitations

  • Group assembled through acquisitions, so practices vary by office
  • Website does not state founding year or headcount
4

Marketbridge

Best for: Technology and financial firms wanting brand and demand under one independent agency

Marketbridge is an independent B2B go-to-market agency with offices in Washington, D.C., London and Toronto and a team it describes as more than 350 people. In B2B Marketing's 2026 U.S. Agencies Benchmarking Report, published in June 2026, it ranked second overall by gross income from U.S. clients and first in both the brand and demand generation categories, according to the agency. In August 2026 it announced that the 2026 Global Agencies Benchmarking Report, which assessed fourteen agencies, had named it the top-ranked and fastest-growing independent global B2B agency and placed it in the global top five; it reported 19% gross income growth and 41% team growth. Clients named on its site include Lloyd's Register, FIS, Epiroc, BioCatch and Westcoast.

Ownership
Independent
Offices
Washington, D.C.; London; Toronto
Team
350+
U.S. rank (2026)
2nd
Global rank (2026)
Top five (agency-reported)

Strengths

  • Ranked first for both brand and demand in the 2026 U.S. report (agency-reported)
  • Fast reported growth in income and headcount

Limitations

  • Exact global rank and income figure not disclosed
  • Smaller office footprint in Asia-Pacific than network agencies
5

The MX Group

Best for: Mid-market industrial and technology firms wanting an independent with international partners

The MX Group is an independent B2B agency founded in 1989 with its office in the Chicago area. It works in a transatlantic partnership with Bray Leino of the UK; the alliance was ranked fifth-largest B2B agency worldwide in the 2025 Global Agencies Benchmarking Report. In 2026 the wider GlobalAgility network, of which MX is a member, was named the third-largest B2B agency globally on combined gross income of US$113.4 million. On its own, MX cites 2025 U.S. rankings as seventh-largest B2B agency and second-largest independent, and it appears in the 2026 U.S. top ten. Testimonials on its site come from Zekelman Industries, PMI, WHOOP Unite and vAuto.

Founded
1989
Headquarters
Chicago area, Illinois, US
Ownership
Independent
Global rank (2025)
5th (with Bray Leino)

Strengths

  • Long continuous presence in U.S. B2B rankings
  • International reach through partnerships without holding-company ownership

Limitations

  • Global figures are reported for alliances, not MX alone
  • Single U.S. office
6

Fahlgren Mortine

Best for: Industrial and logistics brands wanting PR-led integrated B2B work

Fahlgren Mortine is an integrated communications agency headquartered in Columbus, Ohio, with offices in Cleveland, Dayton, Boise, Denver, Chicago and New York City. It placed fourth in B2B Marketing's 2026 U.S. Agencies Benchmarking Report. In May 2024 The Shipyard, another Columbus agency, completed its acquisition of Fahlgren Mortine from Eastport Holdings, which had owned it since 2018; the brand was retained and the combined company reported 400 staff and US$350 million in billings. Its site cites work for DHL Supply Chain that won a SABRE Award, along with a PRSA Silver Anvil as midsize agency of the year, reflecting a public relations heritage.

Headquarters
Columbus, Ohio, US
Parent
The Shipyard (since May 2024)
U.S. rank (2026)
4th

Strengths

  • Strong public relations and awards record
  • Multiple U.S. offices

Limitations

  • Recently acquired, so integration with The Shipyard is ongoing
  • Not exclusively a B2B specialist
7

Bader Rutter

Best for: Agribusiness, animal health and food manufacturers

Bader Rutter is a Milwaukee-headquartered B2B agency with an additional office on Chicago's Michigan Avenue. It ranked fifth in B2B Marketing's 2026 U.S. Agencies Benchmarking Report. The agency has a long association with agricultural and animal health clients; its site names Zoetis, McCain Foods and the Milwaukee Bucks as clients, and its fiftieth-anniversary announcement described McCain as its newest partner. Its chairman and chief executive, Jeff Young, has described the firm as measuring client relationships in decades rather than years. Its homepage links to BBN, an international network of B2B agencies, but does not describe the relationship in detail.

Headquarters
Milwaukee, Wisconsin, US
Offices
Milwaukee; Chicago
U.S. rank (2026)
5th

Strengths

  • Deep sector specialisation in agriculture and animal health
  • Long-standing client relationships

Limitations

  • Concentrated in the U.S. Midwest
  • Website publishes little on headcount or ownership
8

Walker Sands

Best for: Technology companies wanting PR and demand generation together

Walker Sands was founded in 2001 and has offices in Chicago, Boston, Seattle and San Francisco. It lists itself as the sixth-ranked U.S. B2B marketing agency in B2B Marketing's benchmark, and it appears in the 2026 U.S. top ten. The agency reports ten appearances on the Inc. 5000 list of fast-growing companies, a 2025 Chicago Tribune Top Workplace award, and a finalist place for B2B Marketing Agency of the Year (North America) in B2B Marketing's Elevation Awards. Its case studies name Breakthrough, Aptos, Entrust and Sendbird, and client logos include Sophos and Ensono.

Founded
2001
Offices
Chicago, Boston, Seattle, San Francisco
U.S. rank (2026)
6th (agency-reported)

Strengths

  • Combines public relations with digital and paid media
  • Published case studies with named technology clients

Limitations

  • U.S.-only office network
  • Headcount not disclosed on its site
9

Ledger Bennett

Best for: Technology and industrial firms wanting a B2B specialist inside a media network

Ledger Bennett was founded in 1985 by Nicholas Ledger and operates across EMEA, Asia-Pacific and North America. Havas announced its acquisition on 12 February 2024 and merged its own Havas Business unit into the agency, creating a B2B specialism of more than 100 people within Havas Media Network. In the 2025 Global Agencies Benchmarking Report it was the fastest-growing agency, adding US$7.6 million in gross income, a 67.9% increase. Havas named GE Digital and LinkedIn as clients at the time of the acquisition, and the agency's site carries case studies for GE Vernova, Canon, Acxiom and Trend Micro.

Founded
1985
Parent
Havas (acquired February 2024)
Growth (2025 report)
+US$7.6m gross income (+67.9%)

Strengths

  • Fastest absolute and percentage growth in the 2025 global benchmark
  • Access to Havas media buying

Limitations

  • Exact size rank not published in available coverage
  • Integration with Havas Business is recent
10

Mower

Best for: Companies wanting an independent agency spanning advertising and PR

Mower is a 100% employee-owned agency structured as an ESOP; its history traces to a small Syracuse firm that Eric Mower joined in 1968 and bought outright in 1980. In B2B Marketing's 2025 U.S. Agencies Benchmarking Report, which ranked agencies on gross income and U.S. headcount, Mower placed eighth among 29 agencies and fifth among brand specialists. The agency lists the ANA's B2B Agency of the Year award for 2022 to 2025 and describes itself as the only independent full-service agency ranked in marketing, advertising and public relations.

Ownership
100% employee-owned (ESOP)
U.S. rank (2025)
8th of 29

Strengths

  • Employee ownership and long independent history
  • Repeated ANA B2B Agency of the Year awards

Limitations

  • Its about page names no clients or office list
  • Not in the published 2026 U.S. top ten
11

Transmission

Best for: Technology vendors running multi-region campaigns

Transmission describes itself as a global B2B marketing agency and the largest global independent B2B agency, a claim the agency makes itself. Its London office is listed first, alongside offices in San Francisco, New York, Dallas, Sydney, Singapore, Delhi and Wroclaw, and it states a headcount of more than 250 worldwide; the trading company is Pulse Comms Ltd, registered in England and Wales. Its site features work on Windows 11 Pro, Snapdragon X Elite and AutoStore, and lists awards including B2B Marketing Agency of the Year (North America) at the 2026 Elevation Awards and Gold at The Drum Awards in 2024 and 2025.

Offices
8 (UK, US, Australia, Singapore, India, Poland)
Headcount
250+ (agency-stated)

Strengths

  • Broad international office network for an independent
  • Recent B2B-specific awards

Limitations

  • Does not appear in the published extracts of the benchmark tables
  • Client work is concentrated in technology
12

Stein

Best for: Multinationals wanting a B2B specialist with Asian hubs

Stein, which formerly traded as Stein IAS and still uses the legal entity Stein IAS Holdings Ltd, is part of the agency group MSQ Partners. It lists regional hubs in New York, London, Manchester, Amsterdam, Singapore and Shanghai. Logos shown in its work section include GE Healthcare, HSBC, Merck, Samsung, Sodexo, Wolters Kluwer, Celonis and US Bank, though the site does not label each as a current client. The agency describes itself as one of the most highly awarded B2B agencies but does not list specific awards on its homepage.

Parent
MSQ Partners
Offices
New York, London, Manchester, Amsterdam, Singapore, Shanghai

Strengths

  • Hubs in North America, Europe and Asia
  • Large enterprise and healthcare client roster

Limitations

  • Headcount and income not disclosed
  • Award claims on its site are not itemised
13

Velocity Partners

Best for: Software companies wanting positioning and content-led marketing

Velocity Partners is a B2B agency with offices in London and New York, co-founded by Doug Kessler. It was sold to the UK marketing group Next 15 in July 2017, shortly after opening its New York office and the year after winning a Content Marketing Agency of the Year award. Next 15 was then led by chief executive Tim Dyson, and Velocity's founders remained with the business after the sale, which the agency announced in a post by Kessler, its executive creative director. Client logos on its site include Salesforce, Workday, HubSpot, Amazon, Citrix, LiveRamp, Quantexa and Trustpilot.

Parent
Next 15 (since July 2017)
Offices
London; New York

Strengths

  • Strong reputation for B2B content and copywriting
  • Published roster of software clients

Limitations

  • Smaller than the network agencies higher on this list
  • Does not appear in the published benchmark extracts

Comparison table

Positions are taken from B2B Marketing's benchmarking reports as quoted in the sources cited for each entry. A dash means no position was published in the coverage reviewed.

AgencyOwnershipGlobal benchmark positionU.S. benchmark position (2026 unless stated)
VCCP BusinessVCCP group1st (2025, US$270m)–
dentsu B2Bdentsu2nd (2025, US$152m)1st
Gravity GlobalElysian Capital-backed3rd (2025)3rd
MarketbridgeIndependentTop five (2026)2nd
The MX GroupIndependent5th with Bray Leino (2025)Top ten
Fahlgren MortineThe Shipyard–4th
Bader RutterNot stated–5th
Walker SandsNot stated–6th
Ledger BennettHavasFastest growth (2025)–
MowerEmployee-owned–8th (2025)
TransmissionIndependent––
SteinMSQ Partners––
Velocity PartnersNext 15––

Consolidation in the B2B agency market

Ownership has shifted towards holding companies and private equity. Havas bought Ledger Bennett in 2024, dentsu consolidated its B2B agencies under one brand, The Shipyard acquired Fahlgren Mortine, and Gravity Global has expanded with private equity funding. Independents remain prominent in the U.S.: the 2026 U.S. top ten includes Marketbridge and MX, both of which describe themselves as independent. The 2026 U.S. report also added a client satisfaction section covering net promoter scores, average deal size, client retention and pitch rates.

Frequently asked questions

What does a B2B marketing agency do?

A B2B marketing agency markets products and services sold to other organisations. Typical services include brand strategy, demand generation, account-based marketing, content, paid media, public relations and sales enablement. Because business purchases usually involve several decision-makers and long sales cycles, B2B agencies tend to measure campaigns against pipeline and revenue rather than audience reach alone.

What is the largest B2B marketing agency?

In B2B Marketing's 2025 Global Agencies Benchmarking Report, VCCP Business ranked first with US$270 million in gross income, followed by dentsu B2B with US$152 million and Gravity Global in third place. In the 2026 U.S. report, which counts only income from U.S. clients, dentsu B2B ranked first.

How are B2B marketing agencies ranked?

The most widely cited ranking is published by the trade publisher B2B Marketing, which collects gross income and headcount data from agencies for its annual Global and U.S. Agencies Benchmarking Reports. The reports also publish specialist rankings for brand, demand generation and content agencies, and the 2026 U.S. edition added client satisfaction measures.

Should a company choose an independent or a holding-company B2B agency?

Holding-company units such as dentsu B2B and Ledger Bennett can draw on their parent network's media buying, data and international offices. Independents such as Marketbridge and The MX Group operate without a parent network, and some, such as Bader Rutter in agribusiness, are concentrated on particular sectors. The choice usually depends on the number of markets covered, the share of budget going to paid media, and the sector expertise required.

What is account-based marketing?

Account-based marketing (ABM) treats a defined list of target organisations as individual markets, coordinating advertising, content and sales outreach towards the people inside each account who influence a purchase. Many B2B agencies offer ABM as a separate service; Gravity Global, for example, expanded into it through acquisitions before its 2021 private equity investment.

See also

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