Overview
dentsu B2B is the B2B agency of the Japanese holding company dentsu. It traded as Merkle B2B, and trade coverage of the 2025 global report described it as rebranded to dentsu B2B; dentsu’s own site still uses both names.[2][6] The unit held second place in the 2025 Global Agencies Benchmarking Report with US$152 million in gross income.[1] In the 2026 U.S. report it ranked first in the U.S. market by gross income.[3] dentsu states that it employs more than 900 B2B specialists worldwide.[6] Its main distinguishing feature is access to a holding company’s data, CRM and media capabilities within a dedicated B2B practice.
dentsu B2B (Merkle B2B) strengths and limitations
Strengths
- Ranked first in the 2026 U.S. benchmark by gross income
- Large dedicated B2B headcount
Limitations
- Brand transition between Merkle B2B and dentsu B2B is inconsistent across dentsu's own pages
- Its dentsu page names no clients or office locations
Appears in
dentsu B2B (Merkle B2B) alternatives and competitors
Alternatives to dentsu B2B (Merkle B2B): companies ranked in the same lists.
VCCP Business- Gravity Global
Marketbridge
The MX Group
Fahlgren Mortine- Bader Rutter
Walker Sands
Ledger Bennett
Mower
Transmission
Stein
Velocity Partners
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