Overview
VCCP Business is the business-to-business division of the VCCP creative group.[1] In B2B Marketing’s 2025 Global Agencies Benchmarking Report it moved from fifth place the previous year to first, reporting gross income of US$270 million, an increase of nearly 6% year on year.[1] Trade coverage of the same report also placed it first in the content marketing and thought leadership category.[1] The ranking is based on gross income from B2B activity across geographies.[2] Its scale comes partly from being able to draw on a wider consumer-advertising group, which distinguishes it from single-discipline B2B specialists further down this list.
VCCP Business strengths and limitations
Strengths
- Largest B2B agency by gross income in the 2025 global benchmark
- Ranked first for content marketing and thought leadership in the same report
Limitations
- Its own website could not be verified as reachable in November 2026 (expired security certificate)
- Publishes little division-specific client or office detail separately from the wider VCCP group
Appears in
VCCP Business alternatives and competitors
Alternatives to VCCP Business: companies ranked in the same lists.
dentsu B2B (Merkle B2B)- Gravity Global
Marketbridge
The MX Group
Fahlgren Mortine- Bader Rutter
Walker Sands
Ledger Bennett
Mower
Transmission
Stein
Velocity Partners
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