Marketing & SEO

Best SEO Agencies in 2026

Twelve SEO agencies profiled for 2026 from their own published facts: founding, size, locations, ownership and services, including AI-search (GEO) work.

An SEO agency is a firm that improves clients' visibility in organic search results and, increasingly, in answers from AI assistants, through technical work, content, link building and reporting. This list profiles twelve SEO agencies operating in 2026 in the United States and the United Kingdom, from search-only specialists such as Victorious to large performance agencies such as Brainlabs.

Agencies were selected and ordered on publicly verifiable facts from their own websites, including founding dates, staff numbers, locations and ownership; figures on results and staff are the agencies' own statements. All information was checked in November 2026.

Contents
  1. What is an SEO agency
  2. History and market
  3. Key features to compare
  4. Pricing models
  5. How to choose
  6. Methodology
  7. The list
  8. Comparison table
  9. Alternatives by use case
  10. Recent developments
  11. Frequently asked questions
  12. See also

What is an SEO agency

An SEO agency is a professional-services firm that improves a client's visibility in organic search results, and increasingly in answers generated by AI assistants. Typical work includes technical audits and fixes, keyword and content strategy, content production, link building and digital PR, local SEO, site migrations and reporting. Agencies range from search-only specialists to full-service firms where SEO is one channel among paid media, social and web development.

SEO agencies differ from SEO tools, which are software products that agencies and in-house teams use, and from rank tracking tools, which measure positions but do not change them. Adjacent categories include digital marketing agencies, content marketing agencies, PPC agencies and social media agencies. Since 2024, many SEO agencies have added generative engine optimisation (GEO) or answer engine optimisation (AEO), aimed at being mentioned and cited by AI assistants such as ChatGPT and Google's AI Overviews.

History and market

Commercial SEO services emerged with the early search engines of the late 1990s and grew with Google. Several agencies in this list date from that period or the decade after: WebFX says it is celebrating 30 years in digital marketing, Seer Interactive was founded in 2002, Screaming Frog in 2010, Brainlabs in 2012, and Victorious and Ignite Visibility in 2013.

The sector remains fragmented, with thousands of small firms and a few large ones. Consolidation has been driven partly by private equity: Ignite Visibility partnered with Mountaingate Capital in February 2023 and then acquired Integrated Digital Strategies (December 2023) and Outliant (April 2025). Specialisation is the other trend, as firms such as Victorious narrowed to search-only work. The shift towards AI search has prompted agencies to rebrand services around GEO and AEO. No independent market-size figure for SEO services was verified for this list.

Key features to compare

Specialisation

Search-only agencies (Victorious) offer depth; full-service agencies (WebFX, Brainlabs, Ignite Visibility) coordinate SEO with paid media.

Technical capability

Migrations, JavaScript rendering and large-site architecture need engineers; Screaming Frog and iPullRank emphasise technical depth.

Content and digital PR

Content-led growth and link earning are central at Siege Media, Rise at Seven and Impression.

AI-search services

Check what GEO or AEO work actually involves: content changes, citations tracking, structured data and brand mentions.

Industry and market fit

Franchise, e-commerce, B2B SaaS and international programmes each need different experience; ask for case studies in the same sector.

Reporting and attribution

Prefer agencies that report on revenue or leads, not only rankings, and that explain how figures are calculated.

Team and contract terms

Confirm who will work on the account, minimum terms, and whether billing is hourly, retainer or project-based.

Pricing models

Most SEO agencies, including every agency in this list, quote fees individually. Common models are monthly retainers, hourly consulting and fixed-price projects such as audits or migrations. WebFX's published guide puts typical retainers at US$1,000 to US$5,000 a month, consulting at US$75 to US$200 an hour and projects at US$500 to US$5,000, with most businesses spending about US$2,500 a month. Enterprise programmes at larger agencies usually cost more. Some agencies reject hourly billing: iPullRank's founder argues that it rewards activity over results. Performance-based fees tied to rankings are uncommon among established agencies because rankings are outside their full control.

How to choose

Small and mid-sized businesses: WebFX for a packaged service with published cost guidance, or Go Fish Digital for US mid-market work with creative. Enterprises: Seer Interactive or Brainlabs for SEO integrated with paid media and analytics; iPullRank for technical and AI-search depth. Search-only specialist: Victorious. Content-led growth: Siege Media. Consumer brands wanting PR-led campaigns: Rise at Seven or Impression. Franchise and multi-location brands: Ignite Visibility. Technical audits and migrations: Screaming Frog. UK-based buyers: Impression, Rise at Seven, Screaming Frog; US-based buyers: Seer, Victorious, Siege Media, WebFX, Ignite Visibility, Go Fish Digital.

Methodology

Agencies were included if they are operating in 2026, offer SEO as a core named service, and publish verifiable facts about themselves on their own websites (founding date, leadership, locations, staff numbers, ownership or named clients). They were ordered by the depth of publicly verifiable information on scale and track record (founding date, published staff numbers and client metrics), then by specialisation in search; this is not a quality or results ranking. Staff, client and results figures are the agencies' own statements, attributed as such. All facts come from agency pages opened in November 2026. No client surveys, ratings, review-site scores or paid placements were used.

The list

1

Seer Interactive

Best for: Enterprises combining SEO, paid search and analytics

Seer Interactive is a US digital marketing agency founded in 2002 by Wil Reynolds, who started it as a one-person operation after leaving an employer that objected to him taking time off to volunteer. The agency describes more than 250 full-time staff, contractors, part-timers and interns, and states that it works with more than 130 enterprise clients with a 92% retention rate.

Seer's services span organic search, generative engine optimisation (GEO), paid media, analytics, creative and conversion-rate optimisation, and it sells AI consulting under the SeerAdvance name alongside in-house research products called SeerSignals and SeerSonar. It markets itself as an agency known for AI research and development applied to search, and it is a Certified B Corp, a third-party certification of social and environmental practices. Its combination of SEO with analytics and paid media suits enterprises that want organic and paid search planned together and measured in one model. Seer does not publish fees, and its enterprise focus, implied by its stated client base, means smaller businesses with modest budgets are not its core market. The founder's long public profile in the SEO community gives the agency visibility in industry events and research, but buyers should evaluate the specific team assigned to their account.

Key features

  • SEO and GEO
  • Paid media
  • Analytics
  • AI consulting (SeerAdvance)
  • Creative and CRO

Pricing

Quote-based.

Ownership and history

Founded 2002 by Wil Reynolds; Certified B Corp.

Founded
2002
Founder
Wil Reynolds
Team
250+ (incl. contractors and interns)
Enterprise clients
130+, 92% retention (company figure)

Strengths

  • Long track record since 2002
  • SEO, paid and analytics under one roof
  • Certified B Corp
  • Published research and AI tooling

Limitations

  • Fees not published
  • Enterprise focus may exclude small budgets
  • Broad service mix rather than SEO-only
  • Team size figure mixes staff types
2

Brainlabs

Best for: Large advertisers wanting SEO alongside paid media at global scale

Brainlabs is a performance marketing agency founded in 2012 by Dan Gilbert, who left a role at Google to start it. The agency says it has grown from two people in 2012 to more than 1,000 staff, whom it calls Brainlabbers, across five continents, and it describes itself as the fastest-growing independent agency. It cites recognition from AdWeek as Breakthrough Agency of the Year and multiple mentions by Ad Age.

Brainlabs emphasises a scientific, test-driven approach: it says it has deployed AI in advertising since 2012 and keeps a repository of more than 2,500 logged experiments, called Hippocampus, to inform client work. SEO is one discipline within a broader performance offer that includes paid search, paid social and data work, so it suits large advertisers who want organic search managed alongside paid channels by the same agency. The scale and global footprint support multi-market programmes. The agency does not publish its fees, and buyers looking for a specialist that does only SEO, or a small agency with senior-level attention on a modest budget, may find better fits among the boutiques in this list.

Key features

  • SEO
  • Paid search and paid social
  • Data and analytics
  • Experiment repository (Hippocampus)
  • Multi-market delivery

Pricing

Quote-based.

Ownership and history

Founded 2012 by former Google employee Dan Gilbert; describes itself as independent.

Founded
2012
Founder
Dan Gilbert
Staff
1,000+ across 5 continents

Strengths

  • Global scale across five continents
  • Test-and-learn methodology
  • Integrates SEO with paid media
  • Industry recognition cited from AdWeek and Ad Age

Limitations

  • SEO is one service among many
  • No published pricing
  • Scale may suit large budgets more than small ones
  • Awards cited are self-reported on its site
3

Victorious

Best for: Mid-market companies wanting a search-only specialist

Victorious is a search-focused agency founded in 2013 that began as a broader marketing agency and made what it calls a hard pivot to SEO alone in 2016. It states 13 years of search-only focus, more than 1,050 brands served and five Search Agency of the Year titles. Its leadership team includes chief executive Michael Transon.

Services are grouped into search and AI visibility, content and web. Answer engine optimisation (AEO) covers visibility in ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude; content services include content marketing and SEO copywriting; SEO services include on-page SEO, keyword research, audits, migrations, off-page SEO and link building, and technical SEO; and web services include managed hosting. The agency also publishes quarterly search research, such as a Q3 2026 report on how AI recommends brands it already cites. The single-channel focus suits companies that want a specialist rather than a full-service partner. Victorious does not publish its fees, and companies that need paid media or social managed by the same supplier will need another agency.

Key features

  • Answer engine optimisation (AEO)
  • Technical and on-page SEO
  • Link building
  • SEO migrations
  • Content marketing
  • Managed hosting

Pricing

Quote-based.

Ownership and history

Founded 2013; pivoted to SEO-only in 2016.

Founded
2013
Brands served
1,050+ (company figure)
CEO
Michael Transon

Strengths

  • Specialist focus on search since 2016
  • AI-answer visibility services
  • Publishes regular search research
  • Covers migrations and technical work

Limitations

  • No paid media or social services
  • Fees not published
  • Award count is self-reported
  • Hosting service ties infrastructure to the agency
4

iPullRank

Best for: Enterprises with complex sites needing technical and AI-search depth

iPullRank is an SEO and AI-search agency founded by Mike King, whom the agency describes as Search Engine Land's Marketer of the Year. It states that it is a Black-owned business, and King says he founded it because he saw a disconnect between how agencies operate and what clients need, criticising the common practice of billing by the hour, which he argues rewards visible activity over results.

The agency positions itself for enterprise and mid-market clients and lists services including relevance engineering, resonance design, generative engine optimisation (GEO), AI search strategy, agentic marketing, technical SEO, content engineering and generative AI. It publishes an AI Search Manual and runs an event, with an edition announced for 6–8 April 2027 in New York. iPullRank's strength is technical depth, particularly in how search and AI retrieval systems work, which suits companies with complex sites or engineering teams that want rigorous recommendations. It does not publish fees, and its research-heavy approach may be more than a small local business needs.

Key features

  • Technical SEO
  • Generative engine optimisation
  • Relevance engineering
  • Content engineering
  • AI search strategy

Pricing

Quote-based; the agency criticises hourly billing.

Ownership

Founded by Mike King; Black-owned business.

Founder
Mike King
Ownership
Black-owned
Event
April 2027, New York

Strengths

  • Strong technical and AI-retrieval expertise
  • Publishes extensive research
  • Non-hourly engagement philosophy
  • Enterprise and mid-market focus

Limitations

  • Fees not published
  • May exceed small-business needs
  • Founding year not stated on the about page
  • Specialist rather than full-service
5

Siege Media

Best for: Brands growing through large-scale search content

Siege Media is a content-led SEO agency founded and led by chief executive Ross Hudgens, with offices in Austin, Chicago and New York City. It describes itself as a team of creatives, marketers and search specialists helping brands build visibility both in search engines and in large language models.

The agency estimates that its work accounts for about US$12.4 million a month in client traffic value, or roughly US$148.6 million a year, a figure calculated by the agency itself. Its services range from content creation and design to distribution, affiliate and technical consulting. Hudgens is the author of a book on generative engine optimisation published by Wiley, which the agency presents as the basis for its approach to ranking and being cited in AI search. Siege's model suits companies, often software and consumer brands, that grow through large libraries of search-targeted content and linkable assets. Its emphasis on content production means companies needing mainly technical fixes or local SEO may be better served elsewhere, and the agency does not publish pricing.

Key features

  • Content strategy and production
  • Design and linkable assets
  • Content distribution
  • Affiliate SEO
  • Technical consulting
  • Generative engine optimisation

Pricing

Quote-based.

Locations

Austin, Chicago and New York City.

Founder and CEO
Ross Hudgens
Offices
Austin, Chicago, New York
Client traffic value
≈US$12.4m/month (agency estimate)

Strengths

  • Strong content production capability
  • Founder authored a GEO book
  • Three US offices
  • Publishes a traffic-value figure

Limitations

  • Traffic value is a self-calculated metric
  • Less suited to technical-only projects
  • Fees not published
  • Founding year not stated on the about page
6

WebFX

Best for: Small and mid-sized businesses wanting packaged SEO with revenue reporting

WebFX is a US digital marketing agency headquartered at 1705 North Front Street in Harrisburg, Pennsylvania, with a regional hub in Lancaster. It says it is celebrating 30 years in digital marketing and has 750 experts on staff. The agency publishes running totals of results it attributes to its work, including more than 24.8 million leads and more than US$10 billion in revenue driven for clients, figures it calculates itself.

WebFX describes its services as getting brands seen in search and AI answers, generating qualified leads that pass into clients' CRM systems, and reporting through dashboards backed by consulting, and it positions itself on revenue measurement rather than traffic metrics. It is one of the few agencies that publishes detailed pricing guidance: its SEO cost guide states that SEO typically costs US$1,000 to US$5,000 a month on retainer, US$75 to US$200 an hour for consulting and US$500 to US$5,000 per project, and that most businesses spend about US$2,500 a month. Its scale and process suit small and mid-sized businesses that want a predictable, packaged service. Buyers seeking senior specialist attention on complex enterprise sites may prefer a boutique, and as a full-service agency SEO is one of many offerings.

Key features

  • SEO and AI-search visibility
  • Lead generation
  • CRM integration
  • Reporting dashboards
  • Revenue measurement and forecasting

Pricing

Quote-based proposals. WebFX's own guide puts typical SEO retainers at US$1,000–5,000 a month, consulting at US$75–200 an hour and projects at US$500–5,000.

Locations

Headquarters in Harrisburg, Pennsylvania; regional hub in Lancaster.

Headquarters
Harrisburg, Pennsylvania, US
Staff
750
Years in business
30 (company statement)

Strengths

  • Large in-house team
  • Publishes pricing guidance
  • Revenue-focused reporting
  • Full-service options

Limitations

  • Results totals are self-reported
  • SEO is one service among many
  • Packaged approach may not fit complex enterprises
  • Exact fees only via proposal
7

Impression

Best for: UK and US brands combining technical SEO with digital PR

Impression is a UK performance marketing agency founded in Nottingham as a small team of developers and creative marketers, and now operating offices in Nottingham, London, Manchester and New York. It holds workplace certifications including Great Place to Work recognition and listings among the UK's best workplaces for women and for wellbeing.

SEO services include SEO consultancy, e-commerce SEO, technical SEO, international SEO and generative engine optimisation, and they sit beside digital strategy, paid search and paid social, programmatic, Google Shopping, digital PR, brand PR, organic social, influencer marketing, analytics, conversion-rate optimisation and behavioural science. The agency also advises on in-housing, helping clients build internal capability. Its sector pages cover e-commerce, B2B, SaaS, fintech and sustainable brands. The combination of technical SEO with digital PR suits brands that need both on-site work and authority building through press coverage. Impression does not publish fees, and its founding date is not stated on its about page.

Key features

  • Technical and international SEO
  • E-commerce SEO
  • Generative engine optimisation
  • Digital PR
  • Paid media
  • In-housing consultancy

Pricing

Quote-based.

Locations

Nottingham, London, Manchester and New York.

Origin
Nottingham, UK
Offices
Nottingham, London, Manchester, New York

Strengths

  • Technical SEO plus digital PR
  • International SEO capability
  • UK and US offices
  • Workplace certifications

Limitations

  • Founding date not published on about page
  • Fees not published
  • Broad service mix
  • Smaller US presence than UK
8

Ignite Visibility

Best for: Franchise and multi-location brands needing local SEO at scale

Ignite Visibility is a digital marketing agency founded in 2013 by John Lincoln and Krishnan Coughran, headquartered in San Diego with offices in Irvine, New York and Orlando and a remote-first team. Coughran leads the company as chief executive and Lincoln serves as executive chairman.

In February 2023 the agency partnered with the private-equity firm Mountaingate Capital to accelerate growth, and it has since made acquisitions: Integrated Digital Strategies in December 2023, which deepened its franchise-marketing expertise, and Outliant in April 2025, which added web capabilities. Ignite describes its offer as an integrated platform rather than disconnected vendor tools, combining SEO with paid media, social and web work. Its franchise-marketing experience makes it relevant to multi-location brands that need local SEO at scale. As a private-equity-backed, acquisitive group, its structure and service lines may continue to change, and SEO is one component of a wider offer. Fees are not published.

Key features

  • SEO and local SEO
  • Franchise marketing
  • Paid media
  • Web development
  • Social media

Pricing

Quote-based.

Ownership and history

Founded 2013; partnered with Mountaingate Capital in February 2023; acquired Integrated Digital Strategies (December 2023) and Outliant (April 2025).

Founded
2013
Headquarters
San Diego, California, US
Investor
Mountaingate Capital (2023)
CEO
Krishnan Coughran

Strengths

  • Franchise-marketing specialism
  • Four US offices plus remote team
  • Integrated multi-channel offer
  • Expanded through acquisitions

Limitations

  • Private-equity ownership may shift priorities
  • SEO is one of many services
  • Fees not published
  • Integration of acquired firms ongoing
9

NP Digital

Best for: Businesses wanting a recognised brand combining SEO and paid media

NP Digital is a digital marketing agency co-founded in 2017 by Neil Patel, an author and marketer whose profile the agency highlights through mentions in The Wall Street Journal and Forbes. It describes a global team, with employees working from many locations, and services spanning SEO, paid media, content, data and analytics, dashboard development and conversion-rate optimisation.

Its stated culture emphasises employee autonomy under an "Own It" principle and hiring regardless of location. NP Digital suits companies that want an agency with a well-known founder and the ability to combine SEO with paid media and analytics across several countries. Because the founder is a public figure, prospective clients should distinguish the agency's delivery teams from the founder's personal publishing when assessing capability, and ask for case studies in their own sector. Specific office locations, staff numbers and fees were not available on the pages reviewed, and buyers should confirm the delivery team and market coverage for their region during scoping.

Key features

  • SEO
  • Paid media
  • Content marketing
  • Data and analytics
  • Dashboard development
  • Conversion-rate optimisation

Pricing

Quote-based.

Ownership and history

Co-founded in 2017 by Neil Patel.

Founded
2017
Co-founder
Neil Patel

Strengths

  • Well-known founder and brand
  • Combined SEO, paid and analytics
  • Global, location-flexible team
  • Data and dashboard services

Limitations

  • Office locations and headcount not stated on about page
  • Fees not published
  • Brand built around founder's profile
  • Broad service mix
10

Screaming Frog

Best for: Technical SEO, migrations and large-site audits

Screaming Frog is a UK search-marketing agency founded in 2010 and based in Henley-on-Thames, Oxfordshire, serving companies worldwide. It is also the developer of the SEO Spider, a website crawler used for technical audits, which gives the agency an unusually close connection between its consulting and its own software.

The agency's services include search engine optimisation, technical SEO, AI search optimisation, pay-per-click management, paid social, content marketing and digital PR. It describes its team as bringing experience from within SEO and PPC and emphasises service delivered through clear communication. Its technical heritage suits site migrations, large-site audits and international or JavaScript-heavy sites where crawl analysis is central. The SEO Spider itself is sold separately at £199 per user per year, with volume discounts for five or more licences, so clients can run the same crawler internally between agency engagements. As a UK agency, its main operating base is in Oxfordshire, which may matter for clients wanting local, in-person account management in other regions. Fees are not published.

Key features

  • Technical SEO
  • AI search optimisation
  • Content marketing and digital PR
  • PPC management
  • Paid social

Pricing

Quote-based.

Ownership and history

Founded 2010; based in Henley-on-Thames, Oxfordshire.

Founded
2010
Headquarters
Henley-on-Thames, UK

Strengths

  • Deep technical expertise
  • Builds its own crawling software
  • SEO and PPC experience
  • Serves clients worldwide

Limitations

  • Single UK base
  • Fees not published
  • Smaller than network agencies
  • Less suited to large creative campaigns
11

Rise at Seven

Best for: Consumer brands wanting PR-led search campaigns

Rise at Seven is a search-first creative agency that describes itself as a team of organic media planners and serves clients from three offices in Manchester, London and New York. It frames its work as creating category leaders on every searchable platform, combining SEO with social, digital PR and visibility in AI and large-language-model search.

The agency describes two main aims for clients: defending their position in the market through technical and content work on their own sites, and growing into new demand. Its featured work includes SEO for the car-rental company SIXT from 2023 to 2025, which it credits with an extra 3 million clicks regionally, and B2B work for the card-machine provider Dojo from 2021 to 2025. The site also lists work for PrettyLittleThing. Rise at Seven's PR-led approach to search suits consumer brands that want campaigns earning links and coverage as well as rankings. Its founding year, headcount and fees are not published on the pages reviewed, and its creative focus may be more than B2B firms with technical needs require.

Key features

  • SEO and technical content
  • Digital PR
  • Social search
  • AI and LLM search visibility
  • Organic media planning

Pricing

Quote-based.

Notable customers

Featured work: SIXT (2023–2025), Dojo (2021–2025), PrettyLittleThing.

Offices
Manchester, London, New York

Strengths

  • Combines SEO, PR and social
  • Named consumer-brand clients
  • UK and US offices
  • Focus on AI and LLM search

Limitations

  • Founding year and headcount not published
  • Fees not published
  • Creative focus may not suit technical B2B needs
  • Results figures are self-reported
12

Go Fish Digital

Best for: US mid-market brands wanting SEO with in-house creative

Go Fish Digital is a US digital marketing agency with an address at 150 Fayetteville Street in Raleigh, North Carolina, and offices listed in Boston, Washington DC, Phoenix, Raleigh, San Diego and Jacksonville. It offers SEO and related search services alongside creative and design work, with industry pages for technology and other sectors.

The agency publishes client testimonials naming its clients, including a marketing executive at Chicco USA describing the team as hands-on. Its creative team, led by an executive vice-president and creative director, produces brand and campaign work that supports content-led SEO. The spread of US offices makes it a practical choice for American mid-market companies that want an agency with both technical search capability and in-house design. Founding year, headcount and fees are not stated on the pages reviewed, and its presence outside the United States is limited, so multinational programmes would need partners.

Key features

  • SEO
  • Creative and design
  • Content marketing
  • Industry-specific programmes
  • Multi-office US delivery

Pricing

Quote-based.

Locations

Boston, Washington DC, Phoenix, Raleigh, San Diego and Jacksonville.

Address
Raleigh, North Carolina, US
Offices
6 US cities

Strengths

  • Six US offices
  • In-house creative team
  • Named client testimonials
  • SEO plus design capability

Limitations

  • Limited presence outside the US
  • Founding year and headcount not published
  • Fees not published
  • Less known for enterprise international SEO

Comparison table

AgencyBaseFoundedStaff (stated)FocusOwnership note
Seer InteractiveUS2002250+SEO, GEO, paid, analyticsCertified B Corp
BrainlabsGlobal (5 continents)20121,000+Performance incl. SEOIndependent
VictoriousUS2013Not statedSearch-onlyIndependent
iPullRankUSNot statedNot statedTechnical SEO, GEOBlack-owned
Siege MediaUS (Austin, Chicago, NYC)Not statedNot statedContent-led SEOFounder-led
WebFXUS (Harrisburg)30 years (stated)750Full-serviceNot stated
ImpressionUK + USNot statedNot statedSEO, PR, paidNot stated
Ignite VisibilityUS (San Diego)2013Not statedFull-serviceMountaingate Capital partner
NP DigitalGlobal2017Not statedSEO, paid, analyticsCo-founded by Neil Patel
Screaming FrogUK (Henley-on-Thames)2010Not statedTechnical SEO, PPCNot stated
Rise at SevenUK + USNot statedNot statedSEO, PR, socialNot stated
Go Fish DigitalUS (6 offices)Not statedNot statedSEO, creativeNot stated

Alternatives by use case

  • AI-search (GEO/AEO) programmes: iPullRank, Victorious, Seer Interactive.
  • Site migrations and audits: Screaming Frog, Victorious, iPullRank.
  • Digital PR and link earning: Rise at Seven, Impression, Siege Media.
  • Local and franchise SEO: Ignite Visibility.
  • SEO plus paid media: Brainlabs, WebFX, NP Digital, Seer Interactive.
  • Doing it in-house with software: see the lists of SEO tools and rank tracking tools.

Recent developments

  • April 2025: Ignite Visibility acquired Outliant, adding web capabilities.
  • 2026: Victorious published its Q3 2026 search report on AI recommendations and citations.
  • 2026: iPullRank announced its event for 6–8 April 2027 in New York.
  • As of November 2026: Siege Media's founder Ross Hudgens has a book on generative engine optimisation published by Wiley.

Frequently asked questions

How much does an SEO agency cost?

Agencies rarely publish fixed prices. WebFX's own cost guide puts typical SEO retainers at US$1,000 to US$5,000 a month, consulting at US$75 to US$200 an hour and one-off projects at US$500 to US$5,000, with most businesses spending about US$2,500 a month. Enterprise programmes usually cost more.

How long does SEO take to show results?

Timelines depend on the site's starting point, competition and the work involved. Technical fixes can show effects once pages are recrawled, while content and link-building programmes usually take several months to compound. Reputable agencies set expectations in their proposals rather than guaranteeing rankings.

Should a business hire an SEO agency or use SEO tools in-house?

Tools such as Google Search Console, Semrush or Screaming Frog let an in-house marketer handle monitoring and routine optimisation. An agency adds specialist staff for migrations, large content programmes, digital PR and technical engineering. Many companies combine an in-house lead with an agency for specialist projects.

What is generative engine optimisation (GEO)?

GEO, also called answer engine optimisation, is work aimed at having a brand mentioned and cited in answers produced by AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews. Agencies including Victorious, iPullRank, Seer Interactive and Siege Media now sell it alongside traditional SEO.

Can an SEO agency guarantee first-page rankings?

No agency controls search engines' algorithms, so a guarantee of specific rankings is a warning sign. Established agencies commit to defined work, reporting and business metrics such as traffic, leads or revenue, and explain how those metrics are calculated.

What questions should be asked before hiring an SEO agency?

Useful checks include who will work on the account, relevant case studies in the same industry, how results are measured, contract length and notice period, whether billing is hourly, retainer or project-based, and how the agency handles AI-search visibility, technical fixes and link building.

See also

Categories: Marketing & SEO All lists

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