A social media agency is a firm that plans, produces and manages brand activity on social platforms, including content, community management, creator partnerships and paid social. This list profiles twelve agencies operating in 2026, from global creative networks such as We Are Social to influencer specialists and community-management firms.
Agencies were selected and ordered on facts they publish about themselves, such as headcount, markets, founding dates and ownership; these figures are the agencies' own statements, checked in November 2026.
Contents
- What is a social media agency
- History and market
- Key features to compare
- Pricing models
- How to choose
- Methodology
- The list
- Comparison table
- Alternatives by use case
- Recent developments
- Frequently asked questions
- See also
What is a social media agency
A social media agency is a firm that plans, creates, publishes and measures brand activity on social platforms such as Instagram, TikTok, YouTube, LinkedIn, Facebook and X. Typical services include social strategy, content and creative production, community management and moderation, influencer and creator marketing, paid social advertising, social listening and reporting.
Agencies differ in emphasis. Creative-led social agencies (We Are Social, Social Chain) focus on campaigns and platform-native content; influencer agencies (The Goat Agency, Billion Dollar Boy, Socially Powerful, Viral Nation) centre on creators; community specialists (Social Element) handle moderation and customer conversation; and integrated agencies (VaynerMedia, Jellyfish) place social inside a full media and creative offer. Adjacent categories include digital marketing agencies, PR agencies, influencer marketing platforms, SEO agencies and social media management tools.
History and market
Social media agencies emerged in the 2000s alongside the first social networks. Social Element was founded in 2002 to manage and protect online communities, and We Are Social's site carries a copyright line from 2008. A second wave of influencer-focused agencies followed in the mid-2010s: Billion Dollar Boy, Viral Nation and Social Chain date from 2014, The Goat Agency from 2015 and Socially Powerful from 2017.
Consolidation has since folded many specialists into larger groups. The Goat Agency was acquired by WPP, Social Chain is part of Brave Bison, Jellyfish is part of The Brandtech Group, VaynerMedia sits within VaynerX, and the Gen Z agency Fanbytes now operates as part of Brainlabs. Agencies have also begun selling proprietary data and AI tools, such as Viral Nation's SocialAI and Socially Powerful's ARIA. No independent market-size figure for social media agency services was verified for this list.
Key features to compare
Service focus
Decide whether the priority is creative campaigns, creators, community care or paid social, since agencies specialise.
Platform expertise
TikTok, Instagram, YouTube and LinkedIn reward different formats; ask for work on the platforms that matter. Social Chain and Viral Nation list TikTok-specific services.
Creator access and selection
Agencies with talent arms can move fast but may favour their own roster; check how creators are chosen.
Community management and brand safety
Always-on moderation, escalation and crisis handling are core at Social Element.
Geographic reach and languages
Multi-market programmes need local teams; Billion Dollar Boy cites 64 markets and Socially Powerful works in more than 20 languages.
Measurement and tooling
Proprietary platforms (ARIA, SocialAI, Switchboard) can improve reporting but should be compared with independent analytics.
Independence and ownership
Holding-company agencies bring media buying scale; independents may offer more senior attention.
Pricing models
None of the agencies in this list publishes fixed prices; all quote individually. Common structures are monthly retainers for always-on social management and community care, project fees for campaigns and content shoots, and influencer programmes priced as agency fees plus creator fees passed through to the client. Paid social is usually charged as a management fee, either fixed or a percentage of media spend, on top of the advertising budget itself. Large integrated agencies often combine social within broader agency-of-record retainers. Buyers should ask for itemised proposals separating agency fees, creator fees, production costs and media spend.
How to choose
Global brands needing creative at scale: We Are Social, VaynerMedia. Influencer-led programmes: The Goat Agency, Billion Dollar Boy, Viral Nation; Socially Powerful for China and the Middle East. Community management and moderation: Social Element. Corporate communications: Battenhall. Platform-native content for younger audiences: Social Chain. Mid-sized and growth-stage brands: The Social Shepherd in the UK and US, Born Social in Australia. Paid social measured alongside other media: Jellyfish.
Methodology
Agencies were included if they are operating in 2026, offer social media or creator marketing as a core named service and publish verifiable facts about themselves on their own websites (founding year, staff numbers, locations, ownership or named clients). They were ordered by the scale of their published social and influencer operations (stated headcount, markets and office footprint), then by specialisation in social and length of track record; this is not a quality ranking. Staff, market and award figures are the agencies' own statements. All information comes from agency pages opened in November 2026. No ratings, review-site scores or paid placements were used.
The list
1
Global socially-led creative agency with about 1,200 staff
Best for: Global brands wanting social-first creative across many markets
We Are Social describes itself as a global socially-led creative agency with social media and influencer marketing expertise at its core. It reports a global team of 1,200 people, and its careers pages list vacancies across Australia, Canada, France, Germany, Italy, Portugal, Singapore, Spain, the United Kingdom and the United States, with studios mentioned in Milan, Amsterdam, Dubai and Sydney. The website offers twelve market editions and operates specialist units, including We Are Social Sport and We Are Social Studios.
Its stated positioning is creative work led by social platforms, with social media and influencer marketing expertise at the core rather than added to a traditional advertising offer. Its scale makes it one of the few social-first specialists able to run consistent programmes across many countries for global brands. The website's copyright line runs from 2008. Fees are not published, and the agency's size and global positioning mean it is generally oriented to large brand budgets rather than small businesses. Named clients were not listed on the people page reviewed, so buyers should request case studies relevant to their own sector.
Key features
- Social-first creative campaigns
- Influencer marketing
- Sport specialist unit
- In-house production (Studios)
- Multi-market delivery
Footprint
About 1,200 staff; vacancies in ten countries; twelve market sites.
- Staff
- 1,200 (company figure)
- Markets
- 12 market sites
- Specialist units
- Sport, Studios
Strengths
- Large social-first creative team
- Presence across Europe, Asia-Pacific and North America
- Specialist sport and production units
- Influencer capability in-house
Limitations
- Oriented to large budgets
- Fees not published
- Named clients not listed on the people page
- Ownership not stated on pages reviewed
2
VaynerX agency combining social-led creative, media and influencer work
Best for: Consumer brands wanting a social-led agency of record
VaynerMedia is an integrated creative and media agency within VaynerX, which it links in its site footer, and it describes itself as "The Modern Agency of Record". Its services cover creative, media, strategy, integrated campaigns, public relations, consulting, commerce, influencer and talent, and analytics.
The agency lists offices in Los Angeles, New York, Chattanooga, Chicago, Miami and Toronto in North America; Amsterdam and London in Europe; Mexico City in Latin America; and Australia, India, Japan, Malaysia, Singapore and Thailand in Asia-Pacific. Client logos on its site include Bose, Coach, Diageo, Duracell, Indeed, Jimmy John's, Manolo Blahnik, Mondelez, NatWest, PepsiCo, Tinder, Wingstop and Anheuser-Busch. It states partnerships with Google, Meta, TikTok and Snap. Because it positions itself as an agency of record, social media is one part of a broader engagement that also covers media buying and PR. Fees are not published, and smaller brands may find the full-service model more than they need.
Key features
- Social-first creative
- Media planning and buying
- Influencer and talent
- Public relations
- Commerce
- Analytics
Notable customers
Logos shown include Bose, Coach, Diageo, Duracell, Indeed, Mondelez, NatWest, PepsiCo, Tinder and Anheuser-Busch.
Ownership
Part of VaynerX.
- Parent
- VaynerX
- Offices
- 15+ locations across 4 regions
- Platform partners
- Google, Meta, TikTok, Snap
Strengths
- Large roster of named consumer brands
- Offices in four regions
- Integrated media and creative
- Platform partner status
Limitations
- Full-service model may exceed social-only needs
- Fees not published
- Founding details not stated on the page
- Large-agency structure
3
Influencer and social agency founded in 2015, part of WPP
Best for: Consumer brands running influencer marketing at scale
The Goat Agency was founded in 2015 to help brands work with online creators and describes itself as one of the earliest influencer marketing agencies. It became part of WPP through an acquisition that it describes as record-breaking, giving it access to the WPP network, and later moved into global headquarters in London and New York City.
The agency says that in 2025 it represented 650 social and influencer experts in 37 markets, with campaigns reaching 70 countries in 38 languages. Its timeline records growth to 200 staff before the WPP deal and a North American team of more than 50 employees. Its stated purpose is helping brands use the influence of online creators, which suits consumer brands that treat influencer marketing as a main channel rather than an add-on. Being part of a holding company brings scale and media buying connections, but buyers seeking an independent agency will prefer others in this list. Fees are not published.
Key features
- Influencer and creator marketing
- Multi-market campaigns
- Campaigns in 38 languages
- London and New York headquarters
- WPP network access
Ownership and history
Founded 2015; acquired by WPP; headquarters in London and New York.
- Founded
- 2015
- Parent
- WPP
- Staff
- 650 in 37 markets (2025)
Strengths
- Large dedicated influencer team
- Campaigns in 38 languages
- Holding-company resources
- London and New York headquarters
Limitations
- Not independent
- Fees not published
- Focus on influencer over organic community
- Exact acquisition date not stated on timeline
4
SC
Social-first agency founded in 2014, now part of Brave Bison
Best for: Brands seeking culturally driven, platform-native content
Social Chain is a social media agency that says it has been shaping how brands appear online since 2014, from the early days of social to global creator campaigns. It is part of Brave Bison, which it describes as the wider "Brave Bison universe", combining creative storytelling with strategy and platform expertise.
The agency lists hubs in Manchester, London, New York, Singapore, Egypt, Bulgaria, Amsterdam and Dubai. Its featured work includes creator strategy for SharkNinja's Generation Glow campaign and community building through edutainment TikTok content for LinkedIn. It also runs SocialMinds, a content and insights brand, and an industry podcast. Social Chain's strength is native content for TikTok, Instagram and other platforms and its long experience of building audiences, which suits consumer and B2B brands seeking cultural relevance among younger audiences. Being part of a larger group brings resources, while buyers should confirm which hub will deliver their account. Fees are not published.
Key features
- Social strategy and creative
- Creator campaigns
- Community building
- TikTok content
- Insights and podcast (SocialMinds)
Notable customers
Featured work for SharkNinja and LinkedIn.
Ownership
Part of Brave Bison.
- Operating since
- 2014
- Parent
- Brave Bison
- Hubs
- 8 locations
Strengths
- Long experience in platform-native content
- Hubs across Europe, Middle East, Asia and US
- Named clients across B2B and consumer
- Group resources from Brave Bison
Limitations
- Fees not published
- Not independent
- Headcount not stated
- Delivery hub varies by account
5
Creator, social and AI company founded in 2014 as a talent agency
Best for: Brands combining influencer programmes with social data and brand safety
Viral Nation was founded in 2014 by Joe Gagliese and Mat Micheli as one of the first influencer talent agencies and has since expanded into a full-service social agency. It describes itself as building systems that turn social data into measurable growth for brands and creators.
Brand services listed include full-service social, influencer marketing, AI discovery, business intelligence, social strategy, a content studio, social experiential activations, paid media, community management and TikTok marketing. Viral Nation says it works with a very large roster of content creators and powers its campaigns with SocialAI, a proprietary system for brand-fit analysis and brand safety, which its timeline records as launched in 2026. The combination of a talent business and a brand agency gives it direct access to creators, which can speed up influencer programmes; it also means clients should understand how creators represented by the company are selected relative to the wider market. Fees are not published.
Key features
- Influencer marketing
- Creator talent management
- SocialAI brand-fit and brand safety
- Content studio
- Paid media
- Community management
Ownership and history
Founded 2014 by Joe Gagliese and Mat Micheli.
- Founded
- 2014
- Founders
- Joe Gagliese, Mat Micheli
- Technology
- SocialAI (2026)
Strengths
- Direct creator access through talent business
- Brand-safety technology
- Broad service menu
- Data and BI services
Limitations
- Potential conflict between talent and brand roles
- Fees not published
- Headcount not stated
- Proprietary AI is newly launched
6
Creator-led social agency founded in 2014, based in New York and London
Best for: Brands placing creator content at the centre of social
Billion Dollar Boy is a global social and influencer agency founded in 2014 that describes itself as one of the first influencer marketing agencies dedicated to helping brands build with creators. It has offices at 394 Broadway in New York and in Bloomsbury, London, and lists a group companion company called FiveTwoNine.
The agency states that it operates in 64 markets across North America, Europe, the Middle East and Africa and Asia-Pacific, with more than 200 team members and 60 award wins. Its proposition, which it brands Creator Instinct, combines creator content with connected social strategy, and it emphasises consistent execution, governance and reporting across multi-market programmes. The agency suits brands that want creator partnerships to sit at the centre of their social presence. Its focus on creators means brands needing mainly community management or customer care on social will find more specialised options, such as Social Element. Fees are not published.
Key features
- Creator and influencer campaigns
- Social strategy
- Multi-market programme governance
- Reporting
- Creator Instinct methodology
Locations
New York (394 Broadway) and London (Bloomsbury).
- Founded
- 2014
- Team
- 200+
- Markets
- 64
- Award wins
- 60 (company figure)
Strengths
- Early specialist in creator marketing
- Wide multi-market reach
- Governance and reporting emphasis
- New York and London offices
Limitations
- Creator focus over community care
- Fees not published
- Award count self-reported
- Ownership not stated on about page
7
SP
Influencer agency since 2017 with hubs in London, New York, Dubai and Beijing
Best for: Brands running influencer campaigns across Western, Chinese and Gulf markets
Socially Powerful is a global influencer marketing agency that says it has run campaigns since 2017 and was founded by people who grew up with social platforms as creators and strategists. It has hubs in London, at 154–160 Fleet Street, New York, Dubai, at Meydan Grandstand, and Beijing, and operates across the UK, the US, Europe, China and the Middle East.
The agency reports a team of more than 200 experts working in more than 20 languages across Instagram, TikTok and YouTube. Its proprietary influencer marketing platform, ARIA, provides real-time campaign tracking and reporting against measures such as reach and engagement. Services include influencer marketing and paid social. The presence in Beijing and Dubai is unusual among social agencies and suits brands targeting Chinese and Middle Eastern audiences alongside Western markets. Socially Powerful is primarily an influencer and paid social shop, so brands needing always-on community management or organic channel management will need to confirm scope. Fees are not published.
Key features
- Influencer marketing
- Paid social
- ARIA tracking platform
- 20+ languages
- China and Middle East coverage
Locations
London, New York, Dubai and Beijing hubs.
- Operating since
- 2017
- Team
- 200+
- Languages
- 20+
Strengths
- China and Middle East hubs
- Proprietary tracking platform
- Multilingual team
- Influencer specialism
Limitations
- Narrower scope than full social agencies
- Fees not published
- Founders not named on home page
- Organic community services not emphasised
8
SE
Community management and brand-protection agency founded in 2002
Best for: Brands needing always-on community management and brand protection
Social Element is a social media agency founded in 2002 by Tamara Littleton, created to grow and look after brands' online communities while keeping them safe. It describes itself as born in community and focused on protecting and growing brands socially.
Services include social intelligence, social media strategy, social playbooks, community management, creative and innovation, influencer marketing, paid social, brand protection, brand experiences, training and consultancy; it also publishes a Brand Currency Index and a podcast. The agency works remote-first, covers 39 countries, and reports an average length of service of 6.83 years, with 22% of its teams aged 44 to over 75. Its long experience in moderation and community care suits brands with large, active audiences or regulated categories where response handling and risk management matter. Its emphasis on community and protection means it is less known for headline creative campaigns than creative-led agencies such as We Are Social. Fees are not published.
Key features
- Community management
- Brand protection and moderation
- Social intelligence
- Paid social
- Influencer marketing
- Training and consultancy
Ownership and history
Founded 2002 by Tamara Littleton; remote-first, covering 39 countries.
- Founded
- 2002
- Founder
- Tamara Littleton
- Countries covered
- 39
- Average tenure
- 6.83 years
Strengths
- Longest track record in this list
- Strong community and protection services
- Remote team across 39 countries
- Long staff tenure
Limitations
- Less focus on headline creative
- Fees not published
- Headcount not stated
- Remote model offers few physical offices
9
Communications agency for the social media age, led by founder Drew Benvie
Best for: Corporate communications teams integrating social with PR
Battenhall describes itself as the communications agency for the social media age. It is led by its founder and chief executive, Drew Benvie, and lists contact numbers in the United Kingdom and in the United States and Canada.
The agency combines social media with public relations and publishes an annual Year Ahead in Social report with predictions and data on social media trends, now in its 2027 edition. It lists industry awards from PRWeek, The Drum, GDXA, the PRCA, the CIPR and the UK Digital Growth Awards, mostly between 2023 and 2026, including PRCA Digital Agency of the Year. Battenhall says it advises some of the world's most admired companies, though it does not name them on its about page. Its PR heritage suits organisations that want social media treated as part of corporate and brand communications. It is a smaller, consultancy-style agency than the global networks in this list, and fees are not published.
Key features
- Communications for the social media age
- Social and PR integration
- Annual Year Ahead in Social research
- Awards from PRWeek, The Drum and PRCA
Awards
Awards listed from PRWeek, The Drum, GDXA, PRCA, CIPR and UK Digital Growth Awards, 2023–2026.
- Founder and CEO
- Drew Benvie
- Presence
- UK and North America (contact lines)
Strengths
- Combines social and PR
- Annual trend research
- Range of industry awards
- Corporate communications focus
Limitations
- Clients not named on about page
- Founding year and headcount not stated
- Fees not published
- Smaller scale than global networks
10
UK social agency founded in 2018 that expanded to the US
Best for: Growth-stage and mid-sized brands in the UK and US
The Social Shepherd is a social media agency founded in 2018 by co-founders Jack and Zoe. Its published timeline records rapid growth: a first office for three people in 2019, a team of 25 by 2021, 44 in 2022 and 55 in 2023.
In 2023 the agency moved into a new headquarters and announced plans to open offices in New York and Miami with five founding team members, marking its expansion to the US; the same year it won an award as best large social media agency. In 2024 it added further hubs and awards, and its co-founders took on new managing director and chief executive roles. The agency describes its specialists as scaling brands worldwide. Its services cover social strategy, content and community, paid social and search, social creative and production, influencer campaigns and UGC, TikTok Shop creator affiliates, analytics and social listening. It suits growth-stage and mid-sized brands that want a dedicated social agency with paid and organic capability. Its size is modest compared with the global agencies above, and fees are not published.
Key features
- Social strategy, content and community
- Paid social and search
- Social creative and production
- Influencer and UGC campaigns
- TikTok Shop creator affiliates
- Social listening
Ownership and history
Founded 2018; 55 staff by 2023; US offices announced in New York and Miami in 2023.
- Founded
- 2018
- Team (2023)
- 55
- US expansion
- New York, Miami (announced 2023)
Strengths
- Fast-growing independent specialist
- UK and US presence
- Award recognition
- Suited to mid-sized budgets
Limitations
- Smaller scale than networks
- Fees not published
- Recent US expansion
- Latest headcount not stated
11
Melbourne-headquartered social, content and design agency
Best for: Australian brands wanting social, content and design in one team
Born Social is a marketing agency headquartered in Port Melbourne, Australia, with a presence in Brooklyn, New York, working with brands in Australia, the United States and other markets. Although it is known for social media, the agency says social is only one part of its work, with strategists, creators, designers and digital specialists combined into a single client team so that clients manage fewer agencies.
Its services include social media management, UGC and influencer management, social strategy and paid advertising management, alongside content creation and retainers, photography and motion, brand and visual identity, packaging and graphic design, print and out-of-home, website design and development, email marketing and SEO. Its stated values emphasise straightforward communication, honest reporting and creative-first thinking. Born Social suits Australian consumer brands and businesses that want social, content and design from one supplier. Its founding date and headcount are not stated on its about page, its US presence is small, and fees are not published.
Key features
- Social media management
- UGC and influencer management
- Paid advertising management
- Content and photography
- Brand and packaging design
- Website design
Locations
Head office in Port Melbourne, Victoria; presence in Brooklyn, New York.
- Headquarters
- Port Melbourne, Australia
- US presence
- Brooklyn, New York
Strengths
- Social, content and design under one roof
- Strong Australian base
- Wide service menu
- Values emphasise transparent reporting
Limitations
- Small US presence
- Founding year and headcount not stated
- Fees not published
- Generalist breadth may dilute social focus
12
Brandtech Group digital agency with social intelligence tools
Best for: Large advertisers wanting paid social measured with other media
Jellyfish is a digital marketing company that is part of The Brandtech Group and reports more than 1,600 people across 30 offices in 22 countries. It is a broader digital partner than the social specialists in this list, and describes its mission, shared with its parent group, in terms of technology and generative AI; it offers social-focused products within that mix.
Among them is Social Agents, a tool that tracks cultural signals in real time so that brands can respond to trends before they peak, and Switchboard, which connects creative and media performance data to show which messages and content to optimise. For brands that want social signals and media performance analysed together, these tools offer one partner measuring creative and media in the same system. Its scale and group ownership suit large advertisers. Brands looking for a pure social or influencer specialist, or for hands-on community management, may find a focused agency more appropriate, and fees are not published.
Key features
- Social Agents trend tracking
- Switchboard creative-performance data
- 30 offices in 22 countries
- Brandtech Group technology
Ownership
Part of The Brandtech Group.
- Parent
- The Brandtech Group
- Staff
- 1,600+
- Offices
- 30 in 22 countries
Strengths
- Large global footprint
- Social intelligence tooling
- Cross-channel measurement
- Group technology resources
Limitations
- Not a social-only specialist
- Fees not published
- Scale suits large budgets
- Community management not emphasised
Frequently asked questions
What does a social media agency do?
A social media agency plans and runs a brand's presence on social platforms: strategy, content and creative production, community management, influencer partnerships, paid social advertising and reporting. Some specialise in one area, such as creators or moderation, while integrated agencies include social within broader media and creative work.
How much does a social media agency cost?
None of the agencies profiled here publishes fixed prices. Fees are usually monthly retainers for ongoing management, project fees for campaigns, and management fees on paid social, with creator fees and advertising spend added on top. Proposals should separate agency fees from media and creator costs.
What is the difference between a social media agency and an influencer agency?
An influencer agency focuses on recruiting and managing creators and amplifying their content, as at The Goat Agency or Billion Dollar Boy. A broader social media agency also runs brand-owned channels, community management and paid social. Many agencies now offer both.
Which social media agencies are owned by holding companies?
Among agencies in this list, The Goat Agency is part of WPP, Social Chain is part of Brave Bison, Jellyfish is part of The Brandtech Group and VaynerMedia sits within VaynerX. Fanbytes now operates as part of Brainlabs. Others, such as Social Element and The Social Shepherd, are founder-led.
Should a small business hire a social media agency?
Small businesses often manage social in-house with scheduling tools and outsource only content production or paid campaigns. Agencies such as The Social Shepherd and Born Social work with growth-stage and mid-sized brands, while global agencies are generally oriented to larger budgets.
How should a social media agency be evaluated?
Useful checks include case studies on the platforms that matter, who will run the account, how creators are selected, how results are measured and reported, how community issues and crises are handled, and how fees, creator costs and media spend are separated in the contract.
Should your company be on this list?
Submit your logo, description, image and link for review. Approved listings appear in the Featured section above.
Add your company