VaynerMedia

VaynerX agency combining social-led creative, media and influencer work

Overview

VaynerMedia is an integrated creative and media agency within VaynerX, which it links in its site footer, and it describes itself as “The Modern Agency of Record”.[3] Its services cover creative, media, strategy, integrated campaigns, public relations, consulting, commerce, influencer and talent, and analytics.[3]

The agency lists offices in Los Angeles, New York, Chattanooga, Chicago, Miami and Toronto in North America; Amsterdam and London in Europe; Mexico City in Latin America; and Australia, India, Japan, Malaysia, Singapore and Thailand in Asia-Pacific.[3] Client logos on its site include Bose, Coach, Diageo, Duracell, Indeed, Jimmy John’s, Manolo Blahnik, Mondelez, NatWest, PepsiCo, Tinder, Wingstop and Anheuser-Busch.[3] It states partnerships with Google, Meta, TikTok and Snap.[3] Because it positions itself as an agency of record, social media is one part of a broader engagement that also covers media buying and PR.[3] Fees are not published, and smaller brands may find the full-service model more than they need.

VaynerMedia features

  • Social-first creative
  • Media planning and buying
  • Influencer and talent
  • Public relations
  • Commerce
  • Analytics

VaynerMedia pricing

Quote-based.

VaynerMedia strengths and limitations

Strengths

  • Large roster of named consumer brands
  • Offices in four regions
  • Integrated media and creative
  • Platform partner status

Limitations

  • Full-service model may exceed social-only needs
  • Fees not published
  • Founding details not stated on the page
  • Large-agency structure

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