Overview
The Goat Agency was founded in 2015 to help brands work with online creators and describes itself as one of the earliest influencer marketing agencies.[4] It became part of WPP through an acquisition that it describes as record-breaking, giving it access to the WPP network, and later moved into global headquarters in London and New York City.[4]
The agency says that in 2025 it represented 650 social and influencer experts in 37 markets, with campaigns reaching 70 countries in 38 languages.[4] Its timeline records growth to 200 staff before the WPP deal and a North American team of more than 50 employees.[4] Its stated purpose is helping brands use the influence of online creators, which suits consumer brands that treat influencer marketing as a main channel rather than an add-on. Being part of a holding company brings scale and media buying connections, but buyers seeking an independent agency will prefer others in this list. Fees are not published.
The Goat Agency features
- Influencer and creator marketing
- Multi-market campaigns
- Campaigns in 38 languages
- London and New York headquarters
- WPP network access
The Goat Agency pricing
Quote-based.
The Goat Agency strengths and limitations
Strengths
- Large dedicated influencer team
- Campaigns in 38 languages
- Holding-company resources
- London and New York headquarters
Limitations
- Not independent
- Fees not published
- Focus on influencer over organic community
- Exact acquisition date not stated on timeline
Appears in
The Goat Agency alternatives and competitors
Alternatives to The Goat Agency: companies ranked in the same lists.
We Are Social
VaynerMedia- Social Chain
Viral Nation
Billion Dollar Boy- Socially Powerful
- Social Element
Battenhall
The Social Shepherd
Born Social
Jellyfish
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