Socially Powerful

Influencer agency since 2017 with hubs in London, New York, Dubai and Beijing

Overview

Socially Powerful is a global influencer marketing agency that says it has run campaigns since 2017 and was founded by people who grew up with social platforms as creators and strategists.[8] It has hubs in London, at 154–160 Fleet Street, New York, Dubai, at Meydan Grandstand, and Beijing, and operates across the UK, the US, Europe, China and the Middle East.[8]

The agency reports a team of more than 200 experts working in more than 20 languages across Instagram, TikTok and YouTube.[8] Its proprietary influencer marketing platform, ARIA, provides real-time campaign tracking and reporting against measures such as reach and engagement.[8] Services include influencer marketing and paid social.[8] The presence in Beijing and Dubai is unusual among social agencies and suits brands targeting Chinese and Middle Eastern audiences alongside Western markets. Socially Powerful is primarily an influencer and paid social shop, so brands needing always-on community management or organic channel management will need to confirm scope. Fees are not published.

Socially Powerful features

  • Influencer marketing
  • Paid social
  • ARIA tracking platform
  • 20+ languages
  • China and Middle East coverage

Socially Powerful pricing

Quote-based.

Socially Powerful strengths and limitations

Strengths

  • China and Middle East hubs
  • Proprietary tracking platform
  • Multilingual team
  • Influencer specialism

Limitations

  • Narrower scope than full social agencies
  • Fees not published
  • Founders not named on home page
  • Organic community services not emphasised

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